Reasons to believe in #programmatic #TV: Buyers and sellers can transact around impressions or views instead of shows goo.gl/Lxut1G

Reasons to believe in #programmatic #TV. Faster performance metrics to optimize a campaign while it is in flight goo.gl/Lxut1G

Reasons to believe in #programmatic #TV. It's the most promising approach to managing cross-screen campaigns goo.gl/Lxut1G

Reasons to believe in #programmatic #TV. Advertisers can use more granular audience data than the traditional GRP goo.gl/Lxut1G

We dispel the hype about #programmatic #TV and discuss the promise for programmers, distributors and advertisers goo.gl/Lxut1G

The potential of #programmatic #TV for brand advertisers: Automated buying goo.gl/Lxut1G

The potential of #programmatic #TV for brand #advertisers: Data-driven targeting goo.gl/Lxut1G

The potential of #programmatic #TV for brand #advertisers: Real-time optimization goo.gl/Lxut1G

The potential of #programmatic #TV for brand #advertisers: Unified campaign management goo.gl/Lxut1G

Don't miss Sean Downey's keynote at @AdExchanger Programmatic I/O on what viewer choice and #programmatic have to do with each other. #video

The potential of #programmatic #TV for brand #advertisers: Cross-screen measurement goo.gl/Lxut1G

Part 3 asks, "Why try to change the way that billions of dollars of #TV #ads are bought and sold each year?" goo.gl/Lxut1G

Check our our new Evolution of #TV whitepaper on the promise of Programmatic TV and come see us at #NABShow on Apr 13 goo.gl/Lxut1G

In the third whitepaper of our Evolution of TV series we dispel the hype and unpack the potential of #programmaticTV goo.gl/Lxut1G

Everyone is talking about it, but what is Programmatic TV? Google explores the concepts promise in a new whitepaper: goo.gl/Lxut1G

Fixing our industries #viewability challenge from Google's @NealMohan. You can't count what you haven't measured goo.gl/2EJLmc

Evolution of TV, Part 1, summarizes the 7 dynamics transforming TV for advertisers, programmers & distributors goo.gl/dQ7fQw

In part 2 of our Evolution of TV series we explore how advertisers can reach fragmented audiences as TV moves online goo.gl/CkKycE

5 learnings for how to design across screens. #richmediagallery ow.ly/JgdVU

Material Design principles formed the basis for the new #richmediagallery. Learn how to apply them yourself: ow.ly/Jgd4d