Thought Leadership and Customer Stories @Workday | Author of 'Mean People Suck' and 'The Content Formula' | Former @SAP @Nielsen @MKTGInsiders
West Chester, PA
Joined July 2009
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85% of employees are saving time with AI. But ~40% of that time is being spent fixing AI’s work. 😬 Only 14% say they’re seeing real ROI.
That’s not an AI problem. It’s a leadership problem. @Workday new Davos research shows what the best teams are doing differently 👇
workday.com/en-us/perspectiv…
#ParadoxOfAI #FutureOfWork #AI #Leadership
3 different people sent this article to me last week.
Apparently I've been yelling into the void for more than 10 years.
The subhead:
"A handful of new job postings tie thought leadership to revenue instead of article counts."
That is so 2008.
Then the article swings all the way back around to
"Thought Leadership is measured on win rates, deal velocity, and average sales price."
OK. How?
People don't read articles and then go buy $1M in enterprise software.
Thought leadership educates buyers. It helps them understand a problem, see how to solve it. This starts the process of earning trust, which must be repeated over and over again.
That influence can and should be measured. But attribution over a typical 12-18 month sales cycle is complicated.
You have to connect content consumption know known accounts, and pipeline progression, win rates and deal velocity over time.
I published The Content Formula in 2015. My best advice then is the same as now. The single best way to improve Marketing ROI:
STOP DOING MARKETING THAT DOESN'T WORK
So let's stop with superficial content that doesn't help anyone. Start with helping your audience! Measure from there.
The Copy/Paste Economy: How The AI Productivity Tax Slows Your Best People workday.com/en-us/perspectiv…
w/ @leighelena @jonerp @rwang0 @KyleLagunas @gabemonroy
Thanks to @gabemonroy for sharing how to put probabilistic systems on deterministic rails and make AI truly enterprise-ready.
Lawful AI in the Wild West of Enterprise Tech workday.com/en-us/perspectiv…
My latest @Workday Perspective
The New Rules for Enterprise AI workday.com/en-us/perspectiv…
Why Human Connection Is Your Ultimate AI-Era Advantage via @forbes forbes.com/councils/forbesno…
Michael Brenner retweeted
When it comes to AI agents, companies must reset expectations, hold managers accountable, and train them in judgment, Aashna Kircher, group general manager in the Office of the CHRO at @Workday, told #FortuneBrainstormAI. trib.al/QWqqyBR
Michael Brenner retweeted
.@JamesBrenner27 had 12 of his 20 points in the 3Q while @MickMcKee3 scored 16 points as @GABoysBball downed @EA1785_bHoops, 75-69 for its first Inter-Ac win since Jan. 30, 2024. @AntStuard added 13 points for @GAPatriots. @TimmyDennis12 led @EA1785_Athletic with 36 points
Michael Brenner retweeted
Germantown Academy is off to a great start under first year HC John Cox ! Currently 8-3 and being led in scoring by Unionville transfer James Brenner with 19.5 ppg!
Team page here ⬇️✅
beyondthearkbasketball.com/g…
Michael Brenner retweeted
🔥 @PAHoopsAcademy edges Hoop Roots 67–65 in a thriller!
James Brenner led the way with 19 points and iced it with clutch free throws at the buzzer.
5 Industries Where AI Is Having An Impact Today blog.workday.com/en-us/5-ind…
If Agents Become Your Digital Workforce, How Will You Manage Them? blog.workday.com/en-us/if-ag… | my first article for @Workday
Keep up the hard work @JamesBHoops
✅ Check out the latest Workday research on how businesses can thrive with AI!
🎯 Super proud of our team for getting this across the finish line in time for next week's WEF event in Davos.
🧐 My favorite stat
- 82% of employees think AI is driving the need for more human connection, while only 65% of managers agree highlighting a leadership gap! hashtag#TeamWDAY
AI is changing the workplace. 🤔 Our new global research shows how #AI will actually make human skills like empathy and ethical decision-making even more important. 💡 Read more: w.day/40vVYEZ
HR Trends to Watch in 2025: Building the Human-Centric Workplace blog.workday.com/en-us/hr-tr…
2025 AI Trends Outlook: The Rise of Human-AI Collaboration blog.workday.com/en-us/2025-…
Proud of you @JamesBHoops keep working instagram.com/reel/DELq3mjMY…
🚀Prepare to Be Inspired!🚀
Check out this in-depth interview with our own Carrie Varoquiers, an executive producer of ""UNTAPPED: Closing America’s Opportunity Gap”— an impactful documentary coming to @Netflix on October 16th.
#UNTAPPEDFilm #TeamWDAY bit.ly/3U0Q1fH
Global Workforce Report: Top Talent Is Hard to Find, Harder to Keep blog.workday.com/en-us/workd…
Amazing insights from @Workday's @pwillburn, @JoshKrist and a host of others.
