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For the FOURTH week in a row, Texas leads the rankings with 9.253 million viewers.
🥈 Wisconsin: 7.623 million viewers
🥉 Ohio State: 7.421 million viewers
4️⃣ Oklahoma: 6.720 million viewers
5️⃣ Georgia: 6.235 million viewers
Data points turn into impact when it informs your next move.
That’s why we built the Nielsen Media Intelligence Lab: our new, fully immersive experience unveiling how we turn media noise into clarity. And clarity into action.
Step inside: nielsen.com/media-intelligen…
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Name a better duo than your commute and the radio. We’ll wait. 🚗📻
If your radio was on this morning, you’re 1 of 242M+ Americans who still love their favorite radio hosts. Radio continues to reach more audiences than smartphones and TVs.
No matter the platform, Nielsen always follows the listener.
Get the full breakdown on our audio insights 🎙️
nielsen.com/solutions/audien…
Here’s how this week’s top five stack up:
1. Texas: 9.038M viewers
2. LSU: 7.623M viewers
3. Wisconsin: 7.421M viewers
4. Ohio State: 6.720M viewers
5. Ole Miss: 6.235M viewers
Different scoreboard. Same rivalries. 🏈
Texas had a bye week, but still leads this week’s viewership rankings with 9.038 million viewers.
Every sports game has two games: the one on the field and the one your brand is playing behind it.
Find out how we track brand placement performance across live sports.
This is where sponsorship turns into impact.
Request a tour of the new NYC Lab: nielsen.com/media-intelligen…
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Survivor blindsides. Real Housewives reunions. Love Island recouplings. Reality TV has kept us talking for years. 📺
21% of U.S. adults are fans, rising to 30.4% among women ages 18–34.
Explore our Back to Reality report: nielsen.com/insights/2026/ba…
American Boy's audience widened over time: 68% of its eventual 7.4M viewers came from outside the Hispanic community.
2026 was the year Hispanic audiences claimed the front row of streaming's biggest premieres.
👉 See the full 2026 Hispanic Diverse Intelligence Series Report, Chapter 3: nielsen.com/insights/2026/hi…
A Father's Miracle premiered to a Hispanic index of 426, with 81% of its opening-week audience Hispanic - the highest of any 2026 premiere.
📈 Growth: Hispanic share of the Super Bowl audience jumped from 14.4% to 16.4% in a year.
🌎 Loyalty: 42% of Hispanic linear TV time went to Spanish-language programming, even with 9x more English-language hours available.
Marcello Hernandez's “American Boy” launched on Hispanic viewers first, then 68% of its audience came from outside the Hispanic community. Authenticity travels.
Language isn't a barrier, it's a bridge.
The full Hispanic DIS Top 10 report:
nielsen.com/insights/2026/hi…