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Replying to @jakeserval
@jakeserval and I started Serval to make automating a task forever faster than doing it once.
That meant building an enterprise service management platform with a tiny team. Now Fox, Live Nation, Perplexity, Ramp, and more run on it.
Story via @sequoia: sequoiacap.com/article/acces…
Alex McLeod retweeted
Before starting @getserval, @jakeserval changed one question in his customer interviews. He asked IT teams what they would hand to someone hired to sit next to them and do their work.
Almost everyone said the same thing. Building automations took longer than doing the task itself, which left them resetting passwords by hand, week after week.
Serval automates the automations for every team that supports employees.
Watch @marcbhargava in conversation with Jake.
Chapters
00:00 — Meet Serval
00:35 — Brain Scans and a First Startup
02:24 — Seven Years at Verkada
07:43 — The Question That Unlocked Serval
10:06 — Build the Hardest Thing First
13:04 — Why Startups Can Compete With the Labs
20:11 — Training Future Founders
23:01 — Perplexity to the Fortune 20
27:17 — Fixing Problems Before the Ticket
29:28 — Hiring Salespeople in the AI Era
34:24 — Chasing Product-Market Fit Forever
When an agent can open dozens of pull requests a day, human review alone becomes a bottleneck. Security needs to keep pace with how we’re building.
Sam Stewart (@nfFrenchie), our head of security, has been working on exactly this: if agents write the code, security requirements need to live where agents can read them and check their work as they go.
So our threat models now live in the codebase. They evolve alongside relevant code changes and are checked in CI against shared security requirements. Sam also contributed a new Invariants feature to the open source tool threatcl, so agents can validate their threat models against those requirements before a person reviews the change.
It’s the same principle behind @getserval: give agents clear boundaries and checks so they can take on more work safely.
Proud of Sam and the team for this work. If you’re figuring out how security keeps pace with AI-assisted development, you can read his write-up here: serval.com/blog/agentic-thre…
An interview loop gives us a few hours with a candidate.
A former teammate may have years. They’ve seen how that person works when the problem is hard, the plan changes, and nobody is telling them what to do.
That gap in signal is why we treat recruiting at @getserval as a systems problem. We pay employees at least $20,000 when someone they refer is hired. We’ve also built internal tools that match people’s networks to open roles, suggest who to reach out to, and map how referral networks grow (with an internal leaderboard, naturally). On top of that, we invest in events so the team can bring their networks in.
About 40% of Serval has joined this way.
Raising the bar is one of our core operating principles, so a referral doesn’t shortcut anything. Every referred candidate goes through the same interviews and scorecards.
We’re building something big, and I’m proud of the team behind it. Many of them were vouched for by someone who’d seen their best work, and every one of them earned the offer.
If you’re the person your best former teammates would hire again, we want to meet you: serval.com/careers
Read the full story in @Inc: inc.com/netta-jenkins/value-…
Companies spend a lot of money on software seats nobody uses, and a lot of time cleaning them up.
We're excited to announce those days are over - automated license reclamation is now live in @getserval.
Access gets granted once and then piles up. Keeping it current means checking usage data and cleaning up grants one by one, a job that rarely gets done until a renewal forces it.
So we automated it. Attach a reclamation policy to a role and set an inactivity threshold. Serval finds grants that have gone unused past that threshold and either routes them to a reviewer or reclaims them through the role’s existing provisioning method.
An automation that takes access away has to earn more trust than one that grants it, so we spent much of the build on the failure cases.
If Serval has no last-login record, it skips the grant instead of treating missing data as inactivity. Policies without reviewers require explicit confirmation. And every reclaim opens a ticket with the full timeline.
Automated license reclamation is available in Serval today. More on how it works → serval.com/blog/automated-li…
ServiceNow’s CTO says AI means hiring fewer entry-level people, but had no answer when @FoxBusiness asked where its future engineers will come from.
The segment then turned to @getserval. We’re accelerating our early-career hiring, including for a role that didn’t exist two years ago: the Automation Engineer. Many of these hires will come straight out of college.
The next generation of technical leaders is entering the workforce now. We’re hiring a lot of them. Learn more: serval.com/blog/the-rise-of-…
Alex McLeod retweeted
The highest-leverage thing I’ve done as a founding engineer at Serval is focus on talent.
I realized early on that if I wanted to double my impact, working twice as much was impossible (not enough hours in the day) and becoming twice as good of an engineer was really really hard. But if I could help bring in five great engineers, I’d multiply what we could build and in a much more scalable way. Especially if I then helped those five great engineers bring in their own great networks!
We’ve grown from about 20 people to 160 in this last year, and more than 40% of our hires came through referrals. In engineering, that number is even higher.
The traditional playbook says build a huge top of funnel through agencies, then filter down stage by stage. But that's not what the greatest organizations in the world with the absolute highest bars for talent do. The 49ers won't hold open tryouts to find their starting quarterback. They'll identify the best free agents in the market and go focus on winning them over. We do the same.
Referrals give us the strongest signal we can get. The best interview loop gives us maybe eight hours with a candidate. A referrer has often worked alongside that person for years.
We offer huge referral bonuses and we then work to empower our employees to earn them. We've built internal tools like Spot, which analyzes everyone's network against every job description we have open to make suggestions to our employees on who to reach out to. We have fun tools like Orbits which maps each person's referral network like a social system, helps visualize your dynasty, and doubles as a leaderboard. We also host events where employees can bring their networks to get to know the team at Serval over a fully covered game of poker or a cold plunge.
Thanks to Netta Jenkins and Inc. Magazine for telling the story: lnkd.in/g3aVeVKg
We’re still hiring. If you’re an exceptional engineer (or an exceptional anything), my DMs are open!
We started Serval by automating individual requests, like software access or a password reset. But the work that weighs most on IT and HR spans multiple systems and teams, and often runs for days or weeks.
A single new hire or role change can trigger dozens of tasks across countless systems. Journeys automates all of them in one flow, with every step owned and logged. Customers with 1,000 to 150,000 employees already use it for onboarding.
Every company runs countless multi-step processes like these. We’re taking that tedious work out of everyone’s day.
Introducing... JOURNEYS.
Every hire, departure, or role change creates dozens of HR and IT tasks. Journeys automates them into one flow, with every step owned and logged.
Start building employee journeys in days, not months.
serval.com/blog/journeys-gen…
Deploying super intelligence into your org means deciding where it can and can’t operate. That’s what a platform like Serval is for.
@satyanadella’s trust architecture lines up almost one-to-one with how we’ve built Serval. Agents never hold the keys. They call deterministic tools your team defines, scoped to minimum permissions, with code you can review.
Super intelligence needs a perimeter.
Learn more at @getserval or serval.com
Alex McLeod retweeted
We’re excited to announce Sunflower Capital Funds I and II. Sunflower is a $250m fund that partners at the earliest stage with companies building foundations for modern enterprises, critical industries, and the physical world.














