AdYapper's digital ad optimization platform drives cost-savings & revenue by making sure the ads you buy reach the customers you value most.

Chicago / New York
Joined January 2011
Digital marketers, you need @AdYapper. Study finds 50%+ of uncertified apps carry #adfraud, 10% in app traffic bit.ly/2hw2s2y
1
1
In AdTech, SaaS is the only thing that makes sense and this new industry article is just the start. lnkd.in/eWTv9wc
1
6
50 startups to watch @BuiltInChicago -- congrats to @opternative @EarshotInc @SwipeSense @cloudspotterapp @adyapper ow.ly/XziPf
3
8
Boosting ROAS for clients - Marketing / FinTech firm @AdYapper named in Chicago's Top 50 Companies to Watch in 2016! buff.ly/1Shvpcy
2
7
Viewability - it's important to work with publishers who work with independent third party verifiers #ABCInteraction
1
1
@arinewman @AdYapper @adexchanger If we measure the depth/staying power of the impression instead of volume, let's rename it an Imprint
1
1
"New White Paper, Critical for Digital Marketers - Master Your Digital Advertising Supply Chain" by @adyapper linkedin.com/pulse/new-white…
1
4
What's an impression? This re-definition could mean more value for #digitaladvertisers via @AdYapper & @AdExchanger ow.ly/XdOrX
1
1
Forget Impressions: Digital Advertising’s New Math For The New Year bit.ly/1KmhYlf by Derek Huyser, @AdYapper
2
7
AdYapper retweeted
Digital ad industry will gain $8.2B by eliminating fraud/flaws in internet supply chain, new IAB/@EYnews study shows bit.ly/1LLFOpH – at Manhattan, NY
7
4
AdYapper retweeted
Explore the full Untrustworthy Supply Chain study from IAB/@EYnews here bit.ly/1N1JVjo – at Manhattan, NY
4
3
Six in 10 Marketers Would Shift Spending Elsewhere If Third-Party Measurement Isn't Provided bit.ly/1SXuOer @tobielkin
Send right # ads to humans RT @adexchanger: Frequency Today Is A Joke, Doesn’t Have to Be - by @AdYapper ow.ly/RWHcX #advertising
1
4
Replying to @AdYapper
@AdYapper CEO speaks out in @Adotas today - Industry viewability misleading & how brands should really use the data buff.ly/1Nd47BV
1
1
.@techstars alum @AdYapper speaks out in @Adotas today, Industry viewability misleading & how brands should use data. ow.ly/2buA8I
2
3
My article live on @adotas: Discovering the Right #Viewability Metrics for Brands to Focus On ow.ly/2buA8I
Don't miss the first-ever #WHDemoDay! Watch dozens of entrepreneurs showcase their bold ideas: go.wh.gov/DemoDay
47
381
314
Good stuff, as always, from the team at @AdYapper on how to boost the ROI of your digital buy. xitter.cf/AdYapper/status/626714…
RT @ElliotHirsch: [New Video] "Why would you ever start with testing if you already know" ow.ly/QghvI #CWAY #viewability #adtech
Budgets up amid waning confidence. bit.ly/1RDMuzj #advertising #marketing