@AdYapper

AdYapper's digital ad optimization platform drives cost-savings & revenue by making sure the ads you buy reach the customers you value most.

 Chicago / New York
adyapper.com
Joined January 2011
  • Tweets1.6K
  • Following893
  • Followers589
49Media
Digiday reports: Your DSP said you were on 2500 websites. Wrong - try 700,000! @AdYapper gives @Digiday new data. digiday.com/marketing/blocke…

Brand safety remains a frustrating game of Whack-A-Mole

Because the reporting on exchanges is insufficient and ad networks obfuscate domains, blocked websites still push their inventory through channels that claim to bar them.

digiday.com
Pop-unders & hidden sites pervasive - eroding ad performance. @AdYapper CEO shares latest with @Digiday @RossBenes digiday.com/marketing/ad-tec…

Blast from the past: Pop-unders are back in vogue for ads

Brand ads are appearing to porn viewers on windows underneath their browser, and the trail is littered with tags from the largest ad tech vendors.

digiday.com
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.@adyapper solves this horrible problem. Mercedes, Waitrose & others inadvertently funding terror thedrum.com/news/2017/02/09/… #adfraud #adtech

Mercedes-Benz, Waitrose & Marie Curie among brands found to be inadvertently funding terror

thedrum.com
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Digital marketers, you need @AdYapper. Study finds 50%+ of uncertified apps carry #adfraud, 10% in app traffic bit.ly/2hw2s2y
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Why traditional brand safety & blacklisting fails. Ad spend optimization platform @AdYapper speaks out & can help. digiday.com/agencies/site-bl…

Why site blacklists often fail in programmatic ad buying

Communication gaps, fraud and conflicting incentives have limited the effectiveness of blacklists.

digiday.com
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CEO of @AdYapper outs why you see the same video ad over & over - more nefarious than you think. #VolumeOverValue digiday.com/platforms/same-a…
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Happy to share any data or insights if people have questions. Ask here if that's easier. CC @ElliotHirsch
It's not just Facebook, folks. AdTech's fundamental flaw: Good inventory is NOT infinite. Beware. #MT Media Truth wsj.com/articles/cmo-today-f…

CMO Today: Facebook Artificially Inflated Average Video Viewing Time

Here's your morning roundup of the biggest marketing, advertising and media industry news and happenings.

wsj.com
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In AdTech, SaaS is the only thing that makes sense and this new industry article is just the start. lnkd.in/eWTv9wc
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Register free: scorecard & optimize video ads, look beyond industry #viewability standards to outperform ow.ly/10maRb #digitalads
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How Changes In How We Measure Ads Will Unleash Creativity via @forbes ow.ly/10jq0f #digitaladvertising #viewability #adfraud
RT @emarketer: Marketers are devoting a lot more of their budgets to programmatic, according to our latest #eMreport ow.ly/102A6Z
Middlemen vendors get $0.60 per dollar, per Expedia mktg director via @WarcEditors - Programmatic is 'inefficient' bit.ly/224eD82
New #DigitalAdvertising white paper: Overcome #viewability & #adfraud challenges by managing your supply chain: ow.ly/Xm5Fo
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Via @YahooFinance: AdYapper #DigitalAd Optimization Platform Backed by MRC Accredited Video #Viewability Measurement ow.ly/XUIxB
Proud to join @builtinchicago 2016 Top 50 #Startups to Watch, changing the way business gets done, Chicago & beyond! bit.ly/1OWsnWR
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50 startups to watch @BuiltInChicago -- congrats to @opternative @EarshotInc @SwipeSense @cloudspotterapp @adyapper ow.ly/XziPf
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Boosting ROAS for clients - Marketing / FinTech firm @AdYapper named in Chicago's Top 50 Companies to Watch in 2016! buff.ly/1Shvpcy
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#Advertisers trying to overcome non-viewable waste, #adfraud, must address the supply chain. More--> ow.ly/Xm5Fo #ABCInteraction
Advertisers must own deeper metrics RT @TimRCain: Viewability is just a gateway for deeper engagement metrics @hugodrayton #ABCInteraction
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