Global CEO @ForsBodenfors. Before that, @McCann_MW and @WPP. All views my own.

London, England
Joined April 2009
Signing out for a while. See if I miss anything good.
Thinking about Brexit, which of the following comes closest to your view? Rejoin EU: 35% (=) Closer relationship: 28% (+3) Same relationship: 15% (-2) More distant relationship: 14% (=) via @OpiniumResearch, 2-4 Nov (Changes with 21 Oct)
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That’s it in a tweet.
Even now if the BBC & ITV pulled all coverage of this corrupt stinking circus few would complain. We'll watch of course. As Klopp said, the onus, the guilt, should not fall on us. We are hoping there will be heroes on and off the pitch and if it all collapses then that's OK too.
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Come for the analysis. Stay for the joyous use of language.
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Toby Southgate retweeted
There was a time when it was okay for ads to treat consumers as if they had brains
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Toby Southgate retweeted
James O'Brien lists the 'worst' of Boris Johnson. 'While the rest of us have been reeling with disgust and horror at what this man has done to our democracy, Liz Truss has been taking notes.' @mrjamesob
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Toby Southgate retweeted
ALL HAIL EMILY MAITLIS!! @MAITLIS
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Toby Southgate retweeted
We should probably start by acknowledging that there is absolutely nothing desirable about restricting access to an enormous market on our doorstep in order to pursue largely mythical deals with much smaller markets on the other side of the world. Just a thought.
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3/ State of Crypto 2022 by @a16z a16z has a firm grasp on the fundamentals of web3. This report is for anyone who seeks to understand the evolution of the internet & where we are towards a decentralized, community-owned-and-operated internet a16zcrypto.com/state-of-cryp…
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Toby Southgate retweeted
Just because someone’s asking you for a message matrix, doesn’t mean you need 54 different messages.
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Iconic
Happy 50th Birthday Pentagram! We’re celebrating our 50th anniversary this week, & to commemorate this milestone, we’re pleased to announce a new book, PENTAGRAM AT 50: LIVING BY DESIGN, to be published by @uniteditions this fall pentagram.com/news/happy-50t…
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Toby Southgate retweeted
As a young child I once asked my Grandad why he had joined the resistance and how he knew what to do? His reply was simple and clear “when the time comes there is no doubt, you know exactly what is right and what to do” #Rwanda #RwandaNotInMyName
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This is an absolute evisceration. It’s all accurate and reasonable and true. And it’s an embarrassment for any alleged leader or a party with leadership ambition.
I have supported Boris Johnson for 15 years, for the London Mayoralty and for PM. Very sadly, I have written to him to say I can no longer do so, for the reasons set out below.
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Toby Southgate retweeted
Congratulations to @HannahGreyVC, which just launched its $52M fund. Stagwell is proud to be a limited partner in support of the new venture dedicated to companies that are redefining customer experiences. More from @TechCrunch @Haje here: tcrn.ch/3NQocRA #venturecapital
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Amen brother
Advertising’s not dead, it’s not dying and no one’s killing it any time soon. It’s never been more alive, so instead of taking aim, let’s be dead proud of it. My latest for @MarketingWeekEd marketingweek.com/advertisin…