Writer, Reader. EiC @Adweek. Formerly @BusinessInsider and @AdExchanger. I work for two cats. Secret comics podcast: https://xitter.cf/t.co/ycHhOvuhmg
Joined February 2009
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MediaMath once seemed to be an ad tech company that would make investors rich, like The Trade Desk or AppNexus. Instead, many got nothing. This must-read from @larakiara reveals how a once-promising company missed so many promising opportunities.
businessinsider.com/mediamat…
Millions of people tuned in to UK media to follow coverage of the Queen's death. Following government guidance, UK media instituted an ads blackout — but @larakiara reports that led to a revenue deficit of over $100M.
businessinsider.com/ad-black…
Ryan Henry Joe retweeted
Bridgepoint released a statement confirming our scoop this morning: bridgepoint.eu/press-release…
ICYMI, scoop from late last week: PE firm Bridgepoint is set to take a majority stake in MiQ that would value the adtech company at close to $1 billion businessinsider.com/bridgepo…
.@Microsoft already has a $10B ad biz and it's building even more, with @Xbox inventory, a coveted ad sales deal with @Netflix, and the @xandr ad platform. @larakiara and I compiled a list of the 14 execs steer that ship.
businessinsider.com/most-imp…
.@Amazon is stepping up its push into influencer marketing and wants to get brands to buy in. Here are the influencer events it's planning through the rest of the year, and all the sponsorship opportunities, from @LaurenJohnson. businessinsider.com/amazon-r…
If your employees inquire about the lack of raises, you probably don't want to bring up your car collection. That, and other details behind how Oracle's martech and adtech businesses faltered. From myself, @bellelin_ and @lmoses businessinsider.com/rise-fal…
Here's how Apple ads will likely work, and how they could add $1B a year to the company coffers. Incisive breakdown of the new biz from @larakiara: businessinsider.com/new-appl…
The most recent round of Oracle layoffs was a total mess. Here's what it looked like from the inside. Reporting from @bellelin_, @ashannstew, and myself.
businessinsider.com/inside-o…
You already know about Google delaying the Great Cookie Quash. So meet Jerry Dischler, the Google exec spearheading the company's ad strategy. He has to keep the money coming in amid all the regulatory and privacy challenges. businessinsider.com/meet-the…
Ryan Henry Joe retweeted
Google gave everyone some breathing space by delaying its plans to kill off cookies, again, last week. @threefirstnames and I took a look at why it's all taking so long businessinsider.com/why-goog…
Google has moved its deadline to kill cookies to 2024. Scoop from @larakiara and myself.
businessinsider.com/google-t…
And in other marketing-related depatures, @lmoses reports that @away just parted with its CMO, who was only hired last November.
businessinsider.com/away-lug…
Retail media is still hiring like crazy despite the economic downturn. @LaurenJohnson spoke to a bunch of execs at places like @WalmartInc, @Kroger, and @ultabeauty to learn how to get a job in ecom advertising.
businessinsider.com/how-to-g…
.@integralads is in the midst of another C-level exodus. The last one happened in 2019. Scoop from @LaurenJohnson businessinsider.com/top-exec…
.@Microsoft surprisingly won @Netflix's ad biz from @Google and @FreeWheel. Here's why Google lost out, and why some @Microsoft staff have high hopes to poach Netflix off @awscloud onto Azure. Reporting from myself, @ashannstew, and @HughLangley.
businessinsider.com/how-micr…
.@OracleDataCloud laid off a batch of people -- some of whom are scheduled to be let go just days before their shares vest, meaning they're going to be out a lot of money they've worked all year to earn.
businessinsider.com/oracle-a…
The first part of an epic look into how Amazon's ad business works, who are its power players, its biggest competitive threats, and where it will likely go now that's it's already a $31B business.
For the past couple of months, @AdsInsider has been working on a 10-part series digging into Amazon's ad business. First, @kitten_mouse and I looked at how Amazon got so big and where it's going: businessinsider.com/how-amaz…
Insider's advertising desk is looking for a reporter to cover the Big Tech platforms (Google, Meta, Amazon, Apple, natch), and their outsized impact on the ad industry.
Salary between $80k-$110k.
Interested? Apply here: boards.greenhouse.io/insider…
Honor and a pleasure working with you @PatrickCoffee. The WSJ just scored some fantastic talent.