The only independent performance platform delivering 360B monthly recommendations, reaching 600M+ daily users beyond search and social. 🌍

New York
Joined April 2008
Rejuvacare scaled their spend thanks to Realize+ Budget Allocator, which automatically shifted their budget toward its lowest-cost conversions. That added up to $300K+ in incremental spend, 3,100+ purchases and a 3.2x peak in weekly spend over two months. 🦊 See how a wellness brand with a diverse portfolio scaled without giving up their CPA goals: realize.com/case-studies/rej… Unlock your performance success with Realize+: realize.com/realize-plus-age… @taboola
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What Realize ID sees vs the very little that other adtech sees đź‘€ Realize ID connects the full journey, helping you capture attention ahead of the competition. Reach high-intent buyers early and stop spending on profiles that won't convert. realize.com/data-advantage/
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🏆 Proud to take home a Cas d’Or Award for Lead Generation with our collaborators at Verisure France × Schwartz Consulting We are honored to be recognized for work that has consistently delivered outstanding lead volume and quality at scale for Verisure over the past 3 years. Read the award-winning case study: realize.com/case-studies/ver… Congratulations to the team! @taboola
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Great to see the market confirm the problem Realize ID was built to solve. The Data Advantage Report is live: realize.com/landing/data-adv…
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A daily budget that's too tight can choke the algorithm before it learns. Rule of thumb: at least 10x your target CPA. Get the full pacing playbook: realize.com/marketing-hub/ho… @taboola
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The brands that keep growing through Q4 don't just push harder on the same channels - they add one that reaches new, high-intent buyers before the auctions peak. @NehalKazim, Founder & CEO of Ad Pros, joins Brant McLean, Head of Growth US at @taboola, to share the playbook behind $100K/month in new revenue with Realize. You’ll learn: ➔ How to reach your competitors' customers ➔ How to launch with creatives you already have ➔ The measurement traps that make a working channel look broken Plus, every attendee gets a ready-to-use playbook to launch the same week. Save your spot: realize.com/landing/webinar-…
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Most adtech platforms only give a view of ad engagement, and little else. But Realize ID sees the whole journey, so you can reach high-intent buyers earlier, before bid prices rise: realize.com/data-advantage/
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"The platform is very nice and its usability is on a high level." That's how LeaderPrivate CEO Stas Slota sums up the move to Realize, @taboola's performance advertising platform, after hitting a wall with moderation and restrictions on paid social. The media-buying agency LeaderPrivate was looking for a scalable traffic source with real support behind it and found it in Realize's account managers, who helped target the right verticals with blacklist and whitelist controls, and at a registration-to-sale rate that outperformed their social traffic. Tell us: what's the biggest frustration you've had running campaigns on social platforms?
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To reach the right buyers, OMD Taiwan used Realize to run native ads for sales campaigns and rich media display ads for Mercedes-Maybach launches, leveraging Realize ID to reach high-intent buyers. When put to the test against their existing media mix, Realize outperformed on engagement, time on site, and cost per session. Earning Realize a permanent seat in Mercedes-Benz Taiwan’s media plan. Read the case study: realize.com/case-studies/mer…
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We've launched Realize ID: a unified identity solution built on @taboola's unique data from both sides of the transaction - publisher and advertiser. Every single buyer moves through dozens of touchpoints across the open web. Realize ID connects those signals into a single view of intent, so advertisers can act before a prospect converts somewhere else. Early results: 2.4x increase in conversion efficiency thanks to signal-enriched predicted intent models Read more: taboola.com/press-releases/r…
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"The platform is very nice and its usability is on a high level." That's how Stas Slota, CEO of media-buying agency LeaderPrivate, sums up the move to Realize, @taboola's performance advertising platform, after hitting a wall with moderation and restrictions on paid social. Tell us: what's the biggest frustration you've had running campaigns on social platforms?
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On stage at #DMEXCO26 discussing Realize ID. Krishan Bhatia, Taboola’s Chief Business Officer, joined the panel at @dmexco to break down how Realize ID captures full-context consumer intent across the open web.
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The holidays aren't one long sales push. Tyler Sorensen, Sr. Creative Strategist at Taboola, breaks down how your creative strategy should shift week by week this Q4
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"The platform is very nice and its usability is on a high level." shares LeaderPrivate CEO Stas Slota. After hitting a wall with moderation on paid social, the media-buying agency LeaderPrivate moved to Realize and never looked back. What's the one thing your current platform makes harder than it should be?
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SAVE THE DATE. At AW Americas, we're handing the mic to one of our top performance agency partners, Nehal Kazim (Founder & CEO, Ad Pros). He scaled an e-commerce brand to 9 figures and will break down how to bypass diminishing returns and scale past the performance ceiling. 🎤 Launch Right, Perform Fast: Scaling to a 9-Figure Brand with Taboola 📅 Day 1, September 7th | 12:35 PM 📍 AW Americas, Cancun
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Big milestone: Realize is now the exclusive platform powering global programmatic display advertising on NBCUniversal News Group digital properties, including NBCNews.com and TODAY.com, as part of a new long-term, industry-first partnership between @taboola and @NBCUniversal News Group. This is more than a partnership, it's a step toward something bigger: becoming the go-to platform for everything advertisers do outside of search and social. Read the exclusive from @axios axios.com/2026/08/18/nbc-new…
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Search and social have a ceiling and it’s time to break through it. We’re going to be at Affiliate World Americas to show you how you can unlock true incremental growth on the open web. Stop by our booth for a 1:1 with our experts, get the Performance Playbook, and hear from our surprise guest speaker session, revealing the exact performance strategies driving massive incremental scale right now. Details dropping soon, stay tuned! 📍 Booth B05 | Cancun, Mexico 📅 September 7th-8th
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New: Ad tech giant @Taboola has struck a deal with @NBCNews to exclusively power all of its programmatic display ad sales - NBC News basically cutting out all middle men except @AdamSingolda - Big milestone for Taboola as it expands biz from native ads to all display on open web axios.com/2026/08/18/nbc-new…
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"It really helps us to create campaigns way faster than before," says Sascha Arndt, Head of Performance Marketing at Ergo (part of Munich Re, the world's largest re-insurance company). Using Realize has improved the workflow for his team as an enterprise advertiser in insurance and finance. How much faster could your team move with the right tools?
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