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🏆 Proud to take home a Cas d’Or Award for Lead Generation with our collaborators at Verisure France × Schwartz Consulting
We are honored to be recognized for work that has consistently delivered outstanding lead volume and quality at scale for Verisure over the past 3 years.
Read the award-winning case study: realize.com/case-studies/ver…
Congratulations to the team!
@taboola
Use Pacing Health Insights in Realize to make smarter strategic moves and burn less through your monthly limit.
One rule worth knowing: set your daily budget to at least 10x your target CPA so the algorithm has room to test and stabilize.
realize.com/marketing-hub/ho…
@taboola
Rejuvacare scaled their spend thanks to Realize+ Budget Allocator, which automatically shifted their budget toward its lowest-cost conversions.
That added up to $300K+ in incremental spend, 3,100+ purchases and a 3.2x peak in weekly spend over two months. 🦊
See how a wellness brand with a diverse portfolio scaled without giving up their CPA goals: realize.com/case-studies/rej…
Unlock your performance success with Realize+: realize.com/realize-plus-age…
@taboola
When results on their traditional media channels stopped growing, Philips Home Appliances needed a more intent-driven way to drive demand for their garment steamer.
That changed when the team used Realize ID to reach high-quality audiences across top publisher sites 🦊 It focused on people actively researching home care solutions in metro hubs in India.
The results:
→ 25% higher conversion rate vs. network average
→ 30% lower bounce rate vs. network average
Philips Home Appliances have since expanded their work with Realize to other product segments, like air fryers and home security.
In the words of their marketing team: “We partnered with Taboola for its extensive publisher network and robust audience targeting. Realize’s ability to align audience insights with ROI optimization has truly enhanced our campaign’s success.”
Read the full case study: realize.com/case-studies/phi…
@taboola
What does it really take to build game-changing tech from the inside out? A lot of collaboration, creative problem-solving, and a whole lot of talent!
Hear from our product and engineering teams on how they built Realize ID, Taboola’s privacy-first identity engine driving our data advantage.
What Realize ID sees vs the very little that other adtech sees 👀
Realize ID connects the full journey, helping you capture attention ahead of the competition.
Reach high-intent buyers early and stop spending on profiles that won't convert.
realize.com/data-advantage/
Use Pacing Health Insights in Realize to make smarter strategic moves and burn less through your monthly limit.
One rule worth knowing: set your daily budget to at least 10x your target CPA so the algorithm has room to stabilize.
Get the full strategy: realize.com/marketing-hub/ho…
@taboola
"At Livguard, being a digital-first brand means going beyond just visibility; we also focus on delivering meaningful engagement. With Realize ID, we were able to reach new, high-intent audiences outside traditional platforms." Sandhya Biswas, Head of Marketing, Livguard India
@LivguardEnergy were driving paid traffic at scale, but too little of it turned into quality sessions.
So the team behind one of India's leading energy solutions brands turned to Realize ID - our unified identity solution - and layered three tactics across the open web. The case study breaks down all three: realize.com/case-studies/liv…
Compared to their other paid channels, Realize delivered:
⬆️ 16% longer session duration than paid search
⬆️ 29% more actions per session than social traffic
@taboola
Healthcare marketing can balance privacy with relevance 🩺
At Advertising Week New York, our very own Daniel Horowitz, Elizabeth Beringer (Real Chemistry), and Mila Kechina (Omnicom Media) discussed connecting with patients and HCPs across channels while maintaining privacy.
The conversation also touched on Realize ID, our unified identity solution, and how it empowers healthcare marketers to reach audiences with greater relevance.
What does it take to connect digital touchpoints across devices in a privacy-first world? A lot of collaboration, creative problem-solving, and a whole lot of talent!
These Taboolars share what it was really like to build Realize ID, Taboola’s privacy-first identity engine driving our data advantage, and what they love about building products here.
Ready to realize your potential? Explore careers at Taboola: taboola.com/careers
Find out more about Realize ID: realize.com/data-advantage/
Philips Home Appliances needed fresh growth from their campaign, so they turned to Realize.
With Realize ID and Realize Motion Ads across premium publisher sites, they saw a 25% higher conversion rate and a 30% lower bounce rate vs. network average 🦊
Read the full case study: realize.com/case-studies/phi…
@taboola
Signals that form intent are scattered across sessions and devices. Realize ID connects them into a live profile of high-intent buyers.
Early results: 2.4x increase in conversion efficiency thanks to signal-enriched predicted intent models.
Find out more: realize.com/data-advantage/
To reach the right buyers, OMD Taiwan leveraged Realize ID to reach high intent users likely to engage and convert for Mercedes-Benz.
They combined multiple segments, layering interest signals and used Search Keyword Targeting, reaching users who have recently searched for specific terms and therefore connecting with high-intent buyers already researching their next car.
With Realize, they took the wheel, outperforming Mercedes-Benz Taiwan's existing mix of search, social, and other media channels on the metrics that matter most: engagement rate, time on site, and cost per session.
“Realize outperformed our other media on time-on-site and engagement across both our Mercedes-Maybach and sales push campaigns. That's why it's now a core part of how we plan media for Mercedes-Benz.” Brand & Communication Strategy, Mercedes-Benz Taiwan
The full case study: realize.com/case-studies/mer…
Most affiliate buyers can relate to the frustration of optimizing for a machine that doesn’t know your ROAS target or your partners.
Revenue Rock found the opposite with Realize, @taboola's performance advertising platform.
“When we tested Realize, we saw that the quality is just there.” shares Nitzan Melman, Co-Founder, Revenue Rock
Growth agencies and affiliates ready to scale beyond search and social can see what that partnership looks like: realize.com/agencies/
Most adtech platforms only give a view of ad engagement, and little else. But Realize ID sees the complete journey, from search and reading behavior to purchase and lead data, so you can:
◆ Reach buyers inside the decision window
◆ Secure high-value inventory before bid prices rise
◆ Find high-potential customers that standard targeting misses
Reach the right buyer before your competitors even see them coming: realize.com/data-advantage/
@taboola
If you needed another good reason to explore how far you can go in the open web, let this sink in: 81% of performance marketers would increase open web investment if it offered agentic AI automation.
Realize+ was built for exactly this.
Get the full Agentic Advantage in Performance Marketing report at realize.com
Identity → Observed Signals → Predicted Intent.
That’s the system behind Realize ID, which continuously predicts what users will want or do next, so you can reach them inside the decision window, before auction competition spikes: realize.com/data-advantage/
@taboola
Most adtech platforms see isolated moments - a click here, a search there. Realize ID turns those signals into a connected view of the buyer journey: realize.com/data-advantage/
A buyer's intent is scattered across sessions and devices. Realize ID pulls search, reading, engagement and purchase signals into one live profile, so you can act on the whole journey.
Find out how: realize.com/data-advantage/
With contextual targeting on the open web, you can reach readers mid-research instead of mid-scroll.
Realize’s advertising expert Ari Del Rosario, who has worked closely with consumer electronics brands, shares his formula to make contextual targeting work for your business, to scale and expand reach > realize.com/marketing-hub/co…
A buyer's intent is scattered across sessions and devices. Realize ID pulls search, reading, engagement and purchase signals into one live profile, so you can act on the whole journey.
Find out how: realize.com/data-advantage/















