Our new survey, The Data Advantage Report, is out! We surveyed 300+ senior marketing leaders on how they're reaching new audiences across a fragmented consumer journey. taboola.com/press-releases/d… Get the full findings by downloading The Data Advantage Report: realize.com/landing/data-adv…

Our inaugural Client Advisory Board Retreat took the conversation upstate 🦊 Our Realize team traded the conference room and hosted advertising partners, industry leaders, and our product experts at INNESS in New York’s Hudson Valley for three days of candid conversations. We’re grateful to the members of the Client Advisory Board at Strand Marketing, QuickBooks, @GeistM, @WSJ, Red Ventures, Hear.com, and Quinstreet for attending.

Hamburger Morgenpost (MOPO) doubles down on Taboola’s DeeperDive as the first publisher in the DACH region to integrate DeeperDive and, at the same time return as a Taboola partner. Arist von Harpe, Managing Director of Hamburger Morgenpost noted, “With DeeperDive, we offer our readers an AI experience based on our own, trustworthy content.” “The fact that the Hamburger Morgenpost is the first publisher in the DACH region to adopt DeeperDive, and to return to us exclusively as a partner, is a strong endorsement for us. It shows that a true partnership and the right technology make all the difference.” says @AdamSingolda, CEO and founder of Taboola. Read more: taboola.com/press-releases/h…

What does it take to treat patients and HCPs as whole people, especially across a largely logged-out patient journey? 🩺 At Advertising Week New York, Daniel Horowitz joined Mila Kechina (Omnicom Media) and Elizabeth Beringer (Real Chemistry) to discuss privacy-safe marketing, cross-channel continuity, and combining AI with human expertise. The discussion also touched on Realize ID, our unique data advantage, which turns fragmented signals into a connected view of user behavior, helping healthcare marketers reach the right audiences.

What does it really take to build game-changing tech from the inside out? A lot of collaboration, creative problem-solving, and a whole lot of talent! Hear from our product and engineering teams on how they built Realize ID, Taboola’s privacy-first identity engine driving our data advantage.

Our Realize team spent three days at INNESS in the Hudson Valley with members of our 2026 Client Advisory Board, working through roadmap, supply, measurement, and incrementality side by side. Between working sessions on roadmap, measurement, and incrementality, the group made time for winery visits, private tastings, and fireside chats. The best part was hearing it straight from the partners who use Realize every day, as it’s their feedback that’s helping us build what’s next. We’re grateful to the members of the Client Advisory Board at Strand Marketing, QuickBooks, @GeistM, @WSJ, Red Digital, Hear.com, and Quinstreet for attending.

The open web had plenty to say at ADWEEK House. Our CEO @AdamSingolda joined a featured panel discussion on ‘The Open Web Strikes Back’ presented with @Adweek. The conversation revolved around where intent really shows up, why trusted publishers matter more as people start their research in AI tools, and what agent-to-agent buying could mean for an industry still running on a 30-year-old programmatic model. 🎤 Adam’s take: the most valuable moment to reach someone is mid-funnel, while they’re reading, watching, and building conviction. Agentic buying can get advertisers there with far less waste along the way, so more value reaches agencies, clients, and publishers. That’s what we’re building at Taboola: transparent, measurable performance at scale beyond search and social. Thank you Elizabeth Cagen of Digitas North America, Ian Colley of DeepIntent, Jessica Cruel of Allure Magazine, Beth Nussbaum Gross of Yahoo DSP, Krystal Olivieri of Experian Marketing Services, and Jenny Rooney of ADWEEK for a great conversation. 📸 Ivan Piedra Photography

New from @Adweek: How the Performance Marketing Reset Affects the Open Web. Read the recap from our featured group chat at ADWEEK House: The Open Web Strikes Back where our CEO @AdamSingolda joined leaders from Digitas North America, DeepIntent, Allure Magazine, Yahoo DSP, Experian Marketing Services and ADWEEK. Adam noted “We’re always thinking about the mid-funnel of when consumers are starting to consider buying something, but are not yet there. And that’s a great consumer because they’re thinking about it, spending real time reading, watching.” Read the full recap of our featured group chat, The Open Web Strikes Back: adweek.com/performance-marke… 📸 Ivan Piedra Photography

Healthcare marketing can balance privacy with relevance 🩺 At Advertising Week New York, our very own Daniel Horowitz, Elizabeth Beringer (Real Chemistry), and Mila Kechina (Omnicom Media) discussed connecting with patients and HCPs across channels while maintaining privacy. The conversation also touched on Realize ID, our unified identity solution, and how it empowers healthcare marketers to reach audiences with greater relevance.

What does it take to connect digital touchpoints across devices in a privacy-first world? A lot of collaboration, creative problem-solving, and a whole lot of talent! These Taboolars share what it was really like to build Realize ID, Taboola’s privacy-first identity engine driving our data advantage, and what they love about building products here. Ready to realize your potential? Explore careers at Taboola: taboola.com/careers Find out more about Realize ID: realize.com/data-advantage/

🎤 The open web had plenty to say at ADWEEK House last week. Our CEO @AdamSingolda joined leaders from Digitas, DeepIntent, Allure, @Yahoo DSP, Experian Marketing Services and @Adweek to talk intent, trust, measurement and agent-to-agent buying. 📸 Ivan Piedra Photography

Last night, @AdamSingolda hit the Innovation Stage to discuss "The New Discovery Journey: Winning the Moments Before Purchase." Together with leading industry experts, the team explored how search, AI & the open web shape modern product discovery. Key takeaways: shifts in agency spend, Generative Engine Optimization (GEO) & turning early consumer intent into growth. How is your audience discovering products today?

La Mejor Jugada (‘The Best Move’) 🎲 Our casino-themed partner party in Spain was the perfect way to wrap up the summer! Thank you to all our partners and every Taboolar who joined us for a night of great music, drinks, and company 💙

Most adtech platforms see isolated moments - a click here, a search there. Realize ID turns those signals into a connected view of the buyer journey: realize.com/data-advantage/

We’re teaming up with @Adweek to present ‘The Open Web Strikes Back,’ a featured group chat. Our CEO @AdamSingolda joins leaders from Digitas, DeepIntent, Allure, @Yahoo DSP, Experian Marketing Services and ADWEEK on the move from programmatic to agentic buying. Mark your calendars. Oct 8, 12:15 PM event.adweek.com/advertising…