@smadex

Smadex is a performance advertising engine for mobile apps, helping marketers grow globally across Mobile and CTV.

 Barcelona
smadex.com/
Joined December 2011
  • Tweets391
  • Following308
  • Followers464
126Media
We’re proud to receive the 2026 Excellence in Global Growth Services Award at the Golden Sail Awards in Beijing. This recognition highlights Smadex’s impact in helping Chinese advertisers scale performance across global markets.
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High-performing inventory isn't optional for scaling, it’s essential. Discover how Sebastian Iturralde and his team eliminate ad fraud, simplify CTV fragmentation, and secure premium placements for brands. Dive in 👉 website.smadex.com/keeping-i…
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Ever wondered what it takes to build a smart growth platform? In our latest #meettheteam episode, Senior Software Engineer Adrián Callejo breaks down a day in the life on our tech team and how we engineer performance for mobile marketers. Watch the full video below 👇
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Sunset vibes and high-value connections at the Orange Sunset Mixer! 🌅 Awesome kicking off Telemedia Marbella with top mobile subscription leaders to discuss scaling app revenue and the future of mobile growth. Cheers to everyone who joined! 🥂
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After two decades helping grow some of the biggest names in gaming, from Angry Birds and Candy Crush to NBA 2K, Luis de la Camara is joining Smadex as our new Chief Marketing Officer!🎉 Read the full announcement 👉 lnkd.in/enKaaF-q
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📢 The CTV Performance Playbook by Smadex × @adjustcom is live! Learn how top mobile verticals benchmark strategies and drive true ROAS. Stop guessing and start scaling! 📈 Grab your free copy now 👉 smadex.com/en/ctv-performanc…
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In this new episode of CTV! Live: Pulse, Ryan Afshar from LG Ad Solutions, describes three types of outcomes that #CTV can deliver: ☑️Brand outcomes ☑️On-the-glass outcomes ☑️After-the-glass outcomes Watch the full episode to learn more:
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By pairing Index Exchange's premium #CTV supply and publisher relationships with Smadex's outcome-driven machine learning models, we're helping mobile marketers look beyond basic impressions and optimize toward meaningful app outcomes. Read full story: website.smadex.com/smadex-an…
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Is hesitation keeping app marketers from one of the highest-performing channels available today? Experts address the doubts that hold back performance teams and explore why consumer habits have made TV a prime driver of direct response for apps. #CTV #ConnectedTV
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Industry recognition is powerful, but measurable impact is what truly matters. 🏆 We’re proud to share that Smadex has won Best Effective/Measurable Campaign at the e4m Programmatic Awards 2026. Read the Success Story here: smadex.com/en/success-storie…
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The CTV Measurement Myth: Connected TV Is More Measurable Than You Think. Measurement just looks different from mobile UA, search, or social. Follow the link to learn more: website.smadex.com/the-ctv-m…
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Connected TV is no longer just for brand awareness. It is a performance driver. ⚡ Pair big-screen impact with programmatic precision to turn living room engagement into measurable app conversions. Scale your full funnel 👉 website.smadex.com/ctv-full-… #CTV #AdTech

Beyond Awareness: CTV as a Full-Funnel Growth Engine | Smadex

For decades, linear television was synonymous with broad reach and brand awareness. Digital advertising introduced precise performance marketing, shifting the focus to mid-funnel consideration and...

website.smadex.com
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Welcome to Coffee with… ☕️✨ Real people. Real stories. Every month, we grab a coffee to chat about culture and life at Smadex. Today, Yashna, Joana, and Gustavo talk about relocating to Barcelona for work! Watch below & stay tuned for more 🎬👇
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Black Friday & Cyber Monday are coming fast. Is your ad strategy ready? 🛍️ Don't let weak creatives waste your budget this Q4. Win the season across every screen. Read the breakdown below & dive into the full article: website.smadex.com/creatives…
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📈 Want to scale user acquisition while cutting acquisition costs? @foodpanda_my achieved a -61.72% CPA and beat target performance by +52.8% using Smadex programmatic strategies. Here’s how they did it 👉 smadex.com/en/success-storie…
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New look, same obsession with performance. ⚡💪 We’ve refreshed our website to reflect how apps and games scale across Mobile & CTV today. Check out the new Smadex experience 👉 smadex.com/en #Growth #CTV
🤖 Made with AI
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🎧New Mobile Masterminds Sessions by Smadex #podcast: InnoGames and the future of gaming 🕹️ In this episode we talk #mobilegaming industry insights and going in depth about the history, current hit and near plans of @innogames . Listen now👉 lnkd.in/eQP5Ttz2
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Smadex has been listed as one of the Top Demand Side Platforms (2022) by @BusinessofApps .🚀 Check it out! 👉 lnkd.in/dPwkUxJQ #dsp #topdsp #ua #programmatic #programmaticadvertising
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inDrive, was looking for a partner to help them enchance their volume of new high quality users while maintaining a stable performance.🚀 👉Check out the story and learn how precise geo targeting and Smadex's algorithms helped inDrive grow. lnkd.in/dpz4ziX9
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📅Save de date! Next Friday October 28th we will be joining @social_peta and @AppsFlyer for a live session on how to create winning UA campaigns in today's global recession. 👉 Time: October 28th at 12:30 PM IST Register following the link: lnkd.in/dab7h9w8
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