Helping leaders see, think and feel differently so they can grow their company, their teams and themselves. Substack (Free): https://xitter.cf/t.co/n316BpeMKK.

Joined November 2008
Rishad Tobaccowala retweeted
Ready to up your #marketing #career chops or enter the field? This is a can't-miss interview with @Rishad and @LouPas Here's just a snippet of the brilliance youtu.be/c-fNci4Xk88?si=ZuAU… via @YouTube
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Rishad Tobaccowala retweeted
Change sucks. Irrelevance is worse. 👎 I sat down with @rishad to talk about marketing, AI, work, and how to thrive across it all. Read our full newsletter and pod, it will be the smartest thing you do all week, promise! #FrontierCMO @ThinkwithGoogle linkedin.com/pulse/change-su…
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We're thrilled to welcome Rishad Tobaccowala to Ema's EX advisory council. @rishad has spent four decades helping people, organizations, and teams reinvent themselves to remain relevant in changing times. His argument has stayed consistent: AI is the tool, never the strategy. Talent is the differentiator. He believes work will change more between 2020 and 2029 than it did in the previous fifty years. That is the bet Ema is making. Our AI Employees for HR, IT, and finance take on the grind, so the people inside a company can do the work that actually needs them. Rishad spent nearly four decades at @publicisgroupe as its Global Chief Strategist and Growth Officer, and remains a Senior Advisor to the firm. A pioneer of digital marketing, he was Chairman of Digitas and Razorfish. He leads The Rethinking Work Platform, has written two books for HarperCollins, "Restoring the Soul of Business" and "Rethinking Work," and writes a weekly thought-letter read by more than 30,000 leaders. He is one of only 300 people selected to the Advertising Hall of Fame in 75 years. Rishad's belief in the category, and in Ema's approach, means the world to us. Welcome, Rishad, to Ema's advisory board!
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An honor and privilege to share my journey with the great @rishad on his Rethinking Work Pod. I hope our talk inspires experienced marketers to see there’s life after corporate; the experience is fulfilling, lucrative and feels a bit like defying gravity. youtu.be/c-fNci4Xk88?is=xKiP…
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Rishad Tobaccowala retweeted
Change sucks. But irrelevance is even worse. In our latest #FrontierCMO newsletter, @JoshuaSpanier sits down with futurist, CMO advisor and former @PublicisGroupe Chief Growth Officer @rishad to discuss how to navigate the AI transformation age without losing your soul — or your strategy: goo.gle/4gha6d2
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Rishad Tobaccowala retweeted
Read Kyle Kingsbury’s 32 page critique of AI: “The Future of Everything is Lies.” It is a polemic, cynical and disagreeable piece to many in tech, but felt by most outside of it. It highlights the many problems we will need to solve as AI percolates through society. Must read.
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Rishad Tobaccowala retweeted
We won’t all have jobs in the future—but we’ll all have work? @rishad explains what that means and how that shift is already underway. “They began to say, ‘I like my work, but I don’t necessarily like my job.’” That realization, Tobaccowala says, made him understand that work and jobs were starting to separate. “While that was happening, a large number of people, when they were at home, started doing side gigs and side hustles because nobody was watching.”
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Días atrás hubo una interesante pero más alarmista tapa en @TheAtlantic La distinción entre trabajo, empleo y tareas la señaló con precisión esta semana @rishad en The Future Doesnt Fit in the Containers of the Past. Es el auto de este libro:
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Rishad Tobaccowala retweeted
WATCH: the power of storytelling in a trustless world in the age of #ai. Knowledge isn't wisdom, and heart is how we truly make decisions. Do you agree with @Rishad Tobaccowala? #OfftheRak #podcast
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Rishad Tobaccowala retweeted
Are you prepared for the #futureofwork? #OfftheRak welcomes @Rishad Tobaccowala, a global business advisor, author, futurist, to explore what transformative leadership looks like in a fast-moving, AI-enabled world. Jan 6. Watch live or listen on demand! loom.ly/fgL53Qk
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Rishad Tobaccowala retweeted
The Indian AdGeek episode 15 w/ @rishad is LIVE! & I must thank @luluraghavan for it! 📺 Agency biz model for 2026 📺 How to fend off consultancies by reclaiming the "soul" of storytelling 📺 "The worst thing a brand can do is have an AI strategy." open.spotify.com/episode/0KP…
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Rishad Tobaccowala retweeted
A quarter century ago a young journalist on the NYTimes M&A beat arrived at my apartment and impressed me with his acumen and initiative. Today he is the leading financial journalist across print, books, TV, and global conferences with the world’s power brokers on speed dial. He has a great new book, 1929, and is hosting his top tier DealBook conference in NYC on Wednesday. This is my tribute to Andrew Ross Sorkin. youtu.be/G-xANdldnSo
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Rishad Tobaccowala retweeted
Michael Walrath, CEO of Yext, joins the What's Next? podcast with @rishad to explore the shift from an internet designed for humans to one increasingly built for machines. Hear the discussion below: 🎧 Apple here: yex.tt/467s9MI 🎧 Spotify here: yex.tt/3HO5JYU
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Rishad Tobaccowala retweeted
Folks, @rishad has a doozy post this morning On Wisdom. Pour yourself a coffee and pull up a chair! rishadtobaccowala.com/blog/o…
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The more I meet people who've gone deep into generating AI media, the more I realize we're all reaching the same conclusion: this is a new medium. Not an evolution of something else. Something entirely new, the way photography and film were new. To understand any medium, you need to look beyond its surface to its core. Some technologies merely augment existing mediums. Collapsible paint tubes changed painting but didn't invent a new medium. Others create completely new forms of expression. Optical lenses, light-sensitive chemicals, and mechanical shutters didn't improve painting. They weren't better brushes or richer pigments. They birthed photography. A medium that captures light itself rather than representing it through human interpretation. Every new medium brings its own affordances, primitives, and possibilities. Its own audience. Its own generation of creators. When moving pictures first appeared, people saw them as recorded theater. They pointed cameras at stages and filmed plays. It took years of experimentation to discover what the medium actually enabled. Eisenstein discovered montage. That juxtaposing unrelated shots could create new meaning. Porter discovered continuity. That audiences could follow action across cuts. Someone finally moved the camera and changed everything. Surface similarities deceive us. A painting and a photograph both arrange color and composition across a plane. But mastering paint means understanding pigments, brushes, mixing, color theory. Mastering photography means understanding lenses, shutter speed, aperture, light itself. Yes, composition knowledge transfers. Most knowledge doesn't. When photography emerged, we made a critical error: we let painters judge it. Because on the surface it looked similar. They dissected this new form through the lens of their own medium, anchoring on what they knew. Predictably, they concluded photography would never match oil's texture, never capture color the way mixed pigments could. They were right and also completely missed the point. Photography wasn't trying to be painting. They were thinking by analogy, judging the new by the standards of the old. I see this same mistake happening with AI media. Some filmmakers and photographers declare it will never achieve what their mediums achieve. They're right. That's not what this medium is about. Judging AI purely through the lens of film is like painters judging photography purely through the lens of painting. The surface might look similar. Moving images, composed frames. The core is fundamentally different. AI has its own affordances. Creation is asynchronous. At scale. It benefits from quantity. You navigate through latent space, sampling rather than capturing. You provide references that drive generation. You work in real time, watching possibilities emerge. Some knowledge from painting, film, and games transfers here. Most doesn't. Mediums always influence each other. Photography didn't kill painting. It freed painting from documentation, letting it explore abstraction, impressionism, and the surreal. Each new medium changes what the others can become. AI is the birth of a new medium of perception and expression. We're in the early days, still discovering AI's equivalent of montage, of the moving camera, of all those breakthrough moments that reveal what a medium actually is. The filmmakers judging it by film standards will miss what's actually happening. The painters missed photography. The theater critics missed cinema. The only way we'll uncover what this medium can do is to stop judging it by what came before. Stop looking at the surface. Start experimenting with the core. We're not watching films evolve. We're watching something being born. This is a new medium
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Rishad Tobaccowala retweeted
New episode of AI Inside with me and @jeffjarvis joined by @rishad! 🤖 How AI is revolutionizing advertising & creativity 🚀 The rise of outcome engines and the future of agencies 💡 Why human creativity still matters in an AI world aiinside.show/episode/rethin…
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Rishad Tobaccowala retweeted
Our delightful conversation with the most quotable man in media, @rishad
New episode of AI Inside with me and @jeffjarvis joined by @rishad! 🤖 How AI is revolutionizing advertising & creativity 🚀 The rise of outcome engines and the future of agencies 💡 Why human creativity still matters in an AI world aiinside.show/episode/rethin…
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