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Crowded social feeds? Here’s how to stand out and drive both clicks and foot traffic. 🐾
Petco and their agency partner Ovative found the answer by stepping outside the standard social media bubble. By embracing a visual-first approach with Demand Gen, they successfully bridged the gap between online inspiration and physical in-store action. 🛍️✨
Swipe through to see how they turned a holiday test into a core business strategy.
Read the full breakdown of their strategy here: goo.gle/3TQKefT
Stop managing keywords manually. Start building AI systems that capture real-time intent ⚙️✨
In a world where consumer decision-making bounces across non-linear touchpoints, targeting static demographics isn't enough to capture real demand.
@GetYourGuide CMO Emil Martinsek transformed his team into search architects and scientists. By using AI-powered search tools like 𝐀𝐈 𝐌𝐚𝐱 𝐟𝐨𝐫 𝐒𝐞𝐚𝐫𝐜𝐡 to capture dynamic, long-tail search intent across 200,000+ experiences, they unlocked double-digit improvements in performance.
Learn how to shift your team's mindset and scale consumer demand: goo.gle/4rxrI8O
Keywords are taking a backseat to conversations. Is your marketing engine built for this shift?
See how @ExpediaGroup broke down legacy silos to build an AI search strategy for the agentic era ⬇️
🔗 Discover how your brand can drive growth by delivering personalization at scale, wherever customer curiosity takes them → goo.gle/4z19U8B
Think with Google retweeted
How do you win the lead-to-sale journey in the age of AI? ⏱️
At Rethink ROI 2026, we explored how AI has fundamentally transformed high-consideration purchases with multi-touch sales journeys. The compromise between confidence and convenience is over, creating an opportunity to rethink the way you create, capture, and convert high-quality leads at scale.
Think with Google retweeted
Live from CreatorFronts!
Creator marketing is now a $35B industry. But according to @BCG research, only 15% of brands have built the operating model to unlock its full potential.
Here are the top takeaways from our panel with BCG, Kimberly-Clark & @viralnationinc 👇🧵
Is your marketing strategy built to capture demand everywhere, all at once?
The AI-powered holiday season is here, bringing a new era of “super -empowered consumers” who prioritize speed and confidence without compromise.
Unlock our complete AI-powered holiday playbook to capture demand this season 👉 goo.gle/4AqM9rZ
Long lists of keywords won’t cut it anymore. Leading marketers are pairing Google Search with @YouTube to convert intent into real revenue.
Get our step-by-step playbooks to maximize your marketing ROI:
🔗 YouTube: goo.gle/3TEm0p1
🔗 Search: goo.gle/4rmgVxZ
#Rethink2026
.@GapInc knows how to get over 600M+ video views and +23% store visits.
See how @GapInc’s Damon Berger turns cultural sparks into checkout — plus 3 takeaways for CMOs in @JoshuaSpanier's latest #FrontierCMO newsletter: 🔗 goo.gle/4xA0IH8
How do you actually use AI to win today?
3 key actions from Sean Downey’s #Rethink2026 keynote:
1️⃣ Focus on intent over keywords
2️⃣ Fuel with your 1st-part data
3️⃣ Remember: Good SEO is good GEO
Build your AI holiday strategy with our playbook → goo.gle/4Ad9OvP
📣 Hot off the stage at #Rethink2026 📣
🔎 81% of social discoverers use Google Search to validate their purchases.
🔄 2 in 3 times, they switch to a different brand if that brand isn't present to answer their questions.
🏆 YouTube and Search together drive 37% higher ROAS than all other media combined by connecting discovery directly to decision-making.
Learn how to win the AI-powered holiday season with our playbook → goo.gle/4AbzXeJ
Think with Google retweeted
Join us for Rethink Retail in ONE HOUR to learn how to navigate the first AI-powered holiday season.
We’re sharing the high-impact moves you can make *right now* to supercharge your business with Google Search and YouTube and make this your best Q4 yet. 🛍️
What’s in store: 🤩
- Discover the latest retail innovations:
Be the first to hear about the newest retail and commerce innovations across Google Search and YouTube.
- Get actionable holiday playbooks:
Learn proven strategies from leading retail brands to boost discoverability, streamline checkout, and maximize seasonal sales.
- Connect with product experts:
Get direct access to Google specialists with a live episode of the Ads Decoded podcast and an interactive Q&A to tackle your Q4 questions.
Don’t miss out! Tune in to #Rethink2026 at 7 AM PT/10 AM ET to learn proven AI strategies to win the holidays. → goo.gle/4dEBno2
Think with Google retweeted
24 hours out! ⏰
Tomorrow, #Rethink2026 kicks off. Tune in to learn the new rules of discovery and see how you can win during the Q4 sales rush.
Save your seat 👇
goo.gle/4ha5uoo
Your AI bidding is only as smart as the data you feed it.
💡 Discover how brands like Learning Care Group, and StrataTech Education Group align internal teams to input real revenue signals back to their ad campaigns → goo.gle/4xN1Wj3
📌 Bookmark the attached checklist to guide your team's strategy.
Think with Google retweeted
1 WEEK until #RethinkWeek2026! 🗓️
Are you ready for the first AI-powered holiday season?
Discover how top brands leverage YouTube + AI to build high-intent carts and capture high-quality leads when it matters most.
🔗 Register now! goo.gle/3SQRiZy
xHow does an 80 year old beauty brand use AI to drive growth, not just efficiency?
Aude Gandon, (Chief Digital and Marketing Officer, @esteelauderco) joins @JoshuaSpanier on the Frontier CMO podcast to break down the strategies that still define iconic brands like @MACcosmetics and La Mer decades later.
Her take?
Marketers have forgotten the fundamentals of brand building in this wave of digital transformation. Learn how her team used AI as a lookback tool to understand the frameworks driving consumer devotion across their portfolio.
Guard the creative vision 🛡️
Rise built an "Artistic DNA Gate" to govern AI output, evaluating every frame across story, lighting, visual language, and style.
Discover how governed personalization can help your brand build adaptive experiences while maintaining creative control → goo.gle/4ieAK85
