
Building up brands from scratch with @surgence_io
Joined December 2024
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If you've been around in the space for even a week, you probably know what @pudgypenguins is and what they do.
And chances are you've seen their GIFs in group chats with friends, and their plushies at your local Target, even before you got to know about them.
As a web3 marketer, and more importantly a degen, pudgy penguins have always held a special place in my heart because of the IP they've managed to build, spanning across the world.
I wasn't around during the BAYC and punks era of web3. I entered the space in 2023, when rocking a pudgy penguins pfp gave you a feeling of pride.
For me, more so than bitcoin or eth, pudgys are synonymous with web3 because:
- they are the best example of community building and commitment in web3, showing what this space offers if your execution is right
- they make me hopeful that whatever happens to the world, the human species will be able to survive it if we stand together
A lot of that traces back to @LucaNetz.
He took over the collection in 2022 for 750 ETH, at a point where the community had been let down and trust was gone.
And then he spent the next few years building an IP that now sits on retail shelves next to brands that have been around for decades, and he did it while keeping the community at the centre of every decision.
I've studied a lot of brands since I joined @surgence_io, but I haven't come across a better case study in this industry.
The more I delved into the lore behind these pudgys, the more I wanted to be a part of this community of dreamers and believers.
Which is why I'm happy to announce today that I recently saved up enough to buy my very own lil pudgy.
Being a nerd who's a sucker for tech products, I can tell you that the joy I felt buying my pudgy doesn't come close to any of my other purchases.
I am my pudgy, and my pudgy is me.
I'd love to connect with fellow pengus who are part of the huddle, and explore ways I can contribute to the ecosystem.
So if you love the huddle as much as I do, let's hang in the comments.
Gm.
Came back home earlier today from Singapore after an insane @token2049 week.
Cant wait to pump out some content around it, here’s a short recap in the meantime 👇🏻
Rishab ➡️ Token2049 🇸🇬 retweeted
🐧 Your PFP is your ID card @pudgypenguins
@lokithebird @fifilechien @Daniel_Ong @BenYorke @sreenivassaba @utahtwc @Usoppu @CryptoTurkweb3 @toriribolla @Dmeister00 @soonmource @Miguel_eth9 @methan229 @jimmy_sjm @rishabd @0xMeow0130 @patleenakaa @bonkeypie @ChefJames_ @miethemie_ @divinefallacy @fifilechien @rose_garden5 @jyp_nft @KevinSusanto
the @surgence_io team are some of the biggest chads in the space
been working with them for the past 3 or so years and they've been one of the (very few) agencies to continuously ship during bull and bear when MANY of the other agencies I've worked with folded
nothing but good things to say (even if @MetaGandhi_ brings the avg attractiveness of the team down a couple of knots - balanced out by @0xkovv and @Morefious_ ).
if you haven't been onboarded by them yet... i hear @MetaGandhi_ dms are very open. projects and creators alike.
see you next year
The Surgence team is heading to Singapore soon for @token2049.
Here's who you'll find on the ground next week:
- Vinh, Co-Founder: @esteemedbuilds
- Abdel, Head of PMs: @AbdelOnChain
- Strekk, Head of Ops: @strekknft
- MetaGandhi, Head of Creators: @MetaGandhi_
- Rishab, Marketing Lead: @rishabd
- Basti, Marketing Manager: @bonksti
If you're looking to launch, scale and dominate, reach out to any of us to set up a meeting in person, or come find us at the Convergence Mixer!







