Some really handy advice from Verity here. If you’re struggling to find inspiration for writing B2B content, I’d take a look at this ^LW
radix-communications.com/4-p…
For every five years with the company, Radix gives its employees a three month #sabbatical at half pay – or six weeks off at full pay. But why? Let me explain. ^BP
bit.ly/3sm2ek6
Superb article from @ashleyfaus that proves many of us still have much to learn about mastering social media engagement. But fear not, there is genuine and actionable advice here. bit.ly/3DFS8gp
In his final episode as host, David McGuire is joined by @matt_laybourn, founder of @Rockee_io, as they reveal the greatest B2B content of all time (as voted for by you).
bit.ly/3ONiGCZ
Just what is the best #B2BContent ever?
It's time to vote.
radix-communications.com/bes…
Contenders include: @araskin, @tomroach, @velocitytweets, @AdobeDigMktg, @Gasp_4, @helpscout, @jayacunzo, @peeplaja, @ahrefs, @IronMountain, @VolvoTrucks, @Drawbotics, @Gartner_inc, and @turtl.
Radix Communications retweeted
Replying to @radixcom
Yeah, that’s me. The source was my own experience spending 5 weeks doing ChatGPT with middle school students!
Radix Communications retweeted
B2B copywriters! Want to make your copy more inclusive?
I chatted to @RadixCom about #LGBTQIAplus inclusive copy, why pronouns are so important, and how to share, remember, ask for and use pronouns correctly in your B2B copy. ⬇️
radix-communications.com/7-w… #PrideMonth #Pride2023
Radix Communications retweeted
Some much-needed #AI reassurance from @radixcom's David McGuire at #B2BIgniteLondon this morning:
“When it comes to writing content, AI doesn’t just sometimes get it wrong, it gets it confidently wrong.”
Radix Communications retweeted
Vigorous head-nodding going on in our team right now.
#b2bignitelondon #b2bmarketing #copywritersunite
Radix Communications retweeted
In 2011, Pixar employee Emma Coats shared its “22 Rules of Storytelling.”
They’re a masterclass in story, psychology, and human connection.
Here are 7 gems:
🧵
We need your nominations for the greatest piece of #B2B content of all time. 🏆
What's that one piece that has stuck with you, and absolutely, definitely, MUST be on our shortlist when the voting opens?
LAST CALL for your nomination for the greatest #B2B content of all time.
What's that piece that has lived rent-free in your head and absolutely, definitely MUST be on our shortlist when the voting opens?
#B2BMarketing #ContentMarketing
Radix Communications retweeted
B2B copywriters! Want to make your copy more inclusive?
I chatted to @RadixCom about #LGBTQIAplus inclusive copy, why pronouns are so important, and how to share, remember, ask for and use pronouns correctly in your B2B copy. ⬇️
radix-communications.com/7-w… #PrideMonth #Pride2023
Happy, #PrideMonth2023, everyone. It's a great excuse to celebrate our LGBTQIA+ teammates, clients, suppliers, and friends.
Keep being who you are. Keep loving whom you love. We've got your back.
Thanks, @ettiebk, for helping us to write this:
radix-communications.com/7-w…
Radix Communications retweeted
David McGuire of @radixcom will be teaching you how to write B2B copy with power and confidence on day two of Ignite London (29-30 June)! 📝
Register now for your two day pass with training: okt.to/tV5gfX
#b2bignitelondon
Want to write better #copy but don’t know where to start? Take a holiday: bit.ly/3WaikYO #writingskills #B2Bcontent #copywriting
Radix Communications retweeted
For all the hype around ChatGPT, I can add my voice to those who have pointed out that it just makes things up.
The false info is plausible, but made up nevertheless.
I’ve never written a book on smartphone photography or an article for the Guardian - but ChatGPT insists I have.
Radix Communications retweeted
If you want a reader to really engage with your case study, they have to identify with your customer. b2bmarketing.net/en-gb/resou… via @MarketingB2B @radixcom #B2B #Casestudy

















