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ALT SEO Was About Being Found. AEO Is About Being Believed. Pulak Barua Pulak Barua Associate Director | Digital Marketing & MarTech | SEO, Accessibility, Programme Delivery | 25 Years | London August 10, 2026 A friend in India asked me for a favour last week: find a cheap 10-inch Android tablet, just for watching OTT content, with a budget under ₹10,000. I did what most people do now. I asked ChatGPT instead of Googling it. It gave me a solid options on Amazon, then a second suggestion from a site I'd never heard of. The price was noticeably lower than anything on Amazon or Flipkart for the same specs. That gap is usually the first sign something's off, so I asked ChatGPT directly whether the site was legitimate. It told me the site likely wasn't. Payments taken, no product shipped. Fake customer support numbers. Requests for advance UPI payment even when "Cash on Delivery" was displayed at checkout. Multiple Reddit threads warning that the well-known offline electronics retailer the

ALT Disappointed with @British_Airways Customer Relations. I travelled on a **single PNR (DXRSDB)** from **London Heathrow to Hyderabad** via Mumbai. Before travelling, BA customer support advised me to purchase excess baggage at Heathrow because my itinerary involved two airlines. At Heathrow, I informed the BA agent that my final destination was Hyderabad. The agent processed my payment and assured me everything was in order. When I reached Mumbai, Air India informed me the excess baggage had only been processed up to Mumbai. I had no option but to pay approximately **£736** again to continue my journey. Despite multiple emails, BA has simply stated that the baggage was sold only to Mumbai, without explaining **why their Heathrow agent processed it that way or why I was assured there would be no issue.** Case Ref: **12822901** I'm simply asking British Airways to properly investigate what happened at Heathrow and review whether their staff made an error. #BritishAirways #CustomerSe