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ALT SEO Was About Being Found. AEO Is About Being Believed. Pulak Barua Pulak Barua Associate Director | Digital Marketing & MarTech | SEO, Accessibility, Programme Delivery | 25 Years | London August 10, 2026 A friend in India asked me for a favour last week: find a cheap 10-inch Android tablet, just for watching OTT content, with a budget under ₹10,000. I did what most people do now. I asked ChatGPT instead of Googling it. It gave me a solid options on Amazon, then a second suggestion from a site I'd never heard of. The price was noticeably lower than anything on Amazon or Flipkart for the same specs. That gap is usually the first sign something's off, so I asked ChatGPT directly whether the site was legitimate. It told me the site likely wasn't. Payments taken, no product shipped. Fake customer support numbers. Requests for advance UPI payment even when "Cash on Delivery" was displayed at checkout. Multiple Reddit threads warning that the well-known offline electronics retailer the

ALT Disappointed with @British_Airways Customer Relations. I travelled on a **single PNR (DXRSDB)** from **London Heathrow to Hyderabad** via Mumbai. Before travelling, BA customer support advised me to purchase excess baggage at Heathrow because my itinerary involved two airlines. At Heathrow, I informed the BA agent that my final destination was Hyderabad. The agent processed my payment and assured me everything was in order. When I reached Mumbai, Air India informed me the excess baggage had only been processed up to Mumbai. I had no option but to pay approximately **£736** again to continue my journey. Despite multiple emails, BA has simply stated that the baggage was sold only to Mumbai, without explaining **why their Heathrow agent processed it that way or why I was assured there would be no issue.** Case Ref: **12822901** I'm simply asking British Airways to properly investigate what happened at Heathrow and review whether their staff made an error. #BritishAirways #CustomerSe

ALT In 2003, we paid Hyderabad auto rickshaw drivers Rs. 20 each to let us paint slogans on the back of their autos. The slogan said "Pothole on your street? Tell your MLA. www.IndiaDemocracy.org." The Hindu covered it. The headline was "Democracy on three wheels." That was our marketing budget. The back of an auto rickshaw. I had joined V-Empower the year before, a startup registered in Maryland with a development centre in Hyderabad. We had built StateDemocracy.com for the US, a portal where any citizen could enter their zip code and find every lawmaker representing them, with phone, fax, and email. Some Americans used it. Some lawmakers actually replied. It worked. So we tried the same idea for India. IndiaDemocracy.org collected contact details for every MLA and MP we could find. The Andhra Pradesh CM at the time, N. Chandrababu Naidu, launched it for us. Sanchar.net had given every politician an official email address. The problem was that roughly 90% of them never opened those inb