Blog and podcast deconstructing success in games, game businesses, and apps. Created by game industry professionals.
Helsinki, Finland
Joined December 2017
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80% say AI made them more productive. Only 37% say it moved company EBIT.
Studios buy tools, skip the rewiring. Our $1M split: 30% change management, 25% UA creatives, 25% code, and expect the real bill to run 30%
Full breakdown: tinyurl.com/4fb8z3u8
"A famous logo tells you nothing about how someone performs."
20,000 interviews in, Garry Hill's trick: ask a candidate who their mentor was. Then ask them to spell the name. A reference in real time.
Why great hires fail at startups. Link below.
Full breakdown, and join nearly 15K games insiders: deconstructoroffun.com/blog/…
"Your instincts are right 95% of the time. Your ideas, 25% at best." @markpinc
In 2012 he shook hands on buying Supercell for $400M. His board said no. SoftBank later valued it at $3B.
5 lessons from the Zynga founder. Join ~14K insiders:
deconstructoroffun.com/blog/…
Gaming's biggest year ever, $213.9B. Feels like a recession.
Real growth after inflation: 2-3%/yr.
5 companies took nearly all mobile growth.
Downloads -25%. CPI +30%.
Your existing players are the growth plan.
Join ~14K insiders on our newsletter:
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147.2K views last month. Top 25% of creators our size on YouTube.
That's all you. Thank you for watching, sharing, and arguing with us in the comments.
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Merge-2 made $536M in Q4 2025, second only to match-3 (Sensor Tower). Microfun's Gossip Harbor wears the crown. Century Games, fresh off Tasty Travels, sends in Just Desserts. Can it take the top spot?
Join ~14K insiders on our newsletter:
deconstructoroffun.com/blog/…
Disney Solitaire did $142m in a quarter. Playtika's stock still fell 25% in two days.
Not an earnout problem. A way out of $2.41bn in debt costing ~$200m a year.
Selling SuperPlay might fill that hole forever.
Join ~14K insiders on our newsletter:
deconstructoroffun.com/blog/…
Our most fun episode ever. And one of the most useful.
FunCraft's Michael Martinez: 40 buyers, zero offers. Now $50M run rate, profitable, 16 games a year from 15 people.
Burn the boats. Only way is forward.
Join ~14K insiders on our newsletter:
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Scenario: ~20 people, near-zero churn, profitable before Series A. Retention is the flex, not ARR theater.
American ambition + European grounding.
AI gap = workflow adoption. Incumbents aren’t debating. They’re pulling away.
deconstructoroffun.com/blog/…
@emmanuel_2m
Blizzard: 4 years of roadmap, one night.
Roblox: destination → engine.
FunPlus: mobile → PC, and the numbers show up.
Operators ship through the cycle.
TWIG #401 → deconstructor-of-fun.kit.com…
Same install base. ~10× value per user.
Super Light Ball was the spark. The events rebuild was the engine.
Nine-year-old Toon Blast, still teaching the category:
deconstructoroffun.com/blog/…
Payback is a survival metric dressed up as discipline.
A cohort you acquire today can pay for five years. Optimize for six-month payback and you underspend on exactly the users worth having.
Akin Babayigit, unfiltered:
deconstructoroffun.com/blog/…
@akinbabayigit
🎮 Predicting the Future of Supercell’s Brand New Studio deconstructoroffun.com/newsl…
🎮 Playtika goes from social casino to casual - and that’s not good deconstructoroffun.com/newsl…
🎮 The unmissable learnings from Call of Duty Online! deconstructoroffun.com/newsl…
Call of Duty: Online is dead. Long live Call of Duty: Online! deconstructoroffun.com/blog/…
