A cad, emic. Now @BayesBSchool . Formerly Associate Provost (Teaching & Learning) #HKUST & Editor-in-Chief, Journal of Consumer Psychology.
London, England
Joined March 2010
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Anirban Mukhopadhyay retweeted
🚨New Paper Alert!🚨
Why do poorer consumers have unhealthier eating habits compared to the wealthy? It’s more than just price/access to healthy foods! Here's what our new paper (w/ @YanVieites, Larissa Elmor, and Eduardo Andrade), published in Journal of Marketing, reveals
🧵👇
Anirban Mukhopadhyay retweeted
Attended a research day with @Professorfengli as a v expert impresario: really impressed by the range of research at Bayes & enthusiasm of those doing it, eg Florian on why supply chain finance matters, Eugenia on flood insurance, Ece on job switchers, & Joyce on pricey takeaways
ALT Florian Lucker talking about supply chain finance
ALT Eugenia Cacciatori talking about insurance against natural disasters
ALT Ece Kaynak talking about experiences of job switchers
ALT Joyce Liu talking about perceptions of product quality
Anirban Mukhopadhyay retweeted
“To not have entirely wasted one’s life seems to be a worthy accomplishment, if only for myself.”
On Bukowski's birthday, his extraordinary letter of gratitude to the man who helped him quit his day job at the post office to become a poet themarginalian.org/2014/08/1…
Anirban Mukhopadhyay retweeted
Even if you're not in marketing, you should read this post from the former CMO of Nike. It details Nike's transition from a brand-driven demand creation engine to a data-driven performance DTC model that relied primarily on sales on Nike.com.
The results?
After the release of Nike's Q2 2024 financial results, they lost 25B in market cap in a day, and shares hit their lowest since 2018. Decling -32% since the beginning of 2024. Ouch.
Here is my favorite excerpt:
"Nike invested a material amount of dollars (billions) into something that was less effective but easier to be measured vs something that was more effective but less easy to be measured. In conclusion: an impressive waste of money."
Will marketing see renewed interest and perhaps even a renaissance in brand advertising? For Nike's sake, I hope so.
linkedin.com/pulse/nike-epic…
Anirban Mukhopadhyay retweeted
Traveling across England, the cracks in the economy are visible. The new govt mustn’t ignore 2 long-run strategies: Infrastructure & higher ed. UK had a great brand name advantage in higher ed. It’ll be folly to let this erode. There’s scope to raise tax collection to fund these.
Regardless of who wins the UK’s general election, the next government must develop a long-term growth strategy that relies on massive investment, partly financed by higher taxes, argues @Cornell’s @kaushikcbasu. bit.ly/4bLULvX
Anirban Mukhopadhyay retweeted
🧵🚨THREAD ALERT!🚨🧵
Last week, I shared a tweet poking fun at @marksandspencer's cheeseburger pasta salad. What I didn't expect was that it would result in write-ups on both local and national news websites.
However, as it's been almost a week, I have a confession...
1/19
Anirban Mukhopadhyay retweeted
The @UofT_BEAR special magazine issue on Behaviourally Informed Orgs is here! issuu.com/rotmanmag/docs/bea… Please feel free to use the materials for your classes / workshops and let us know! @B_I_Team @ideas42 @BusaraCenter @BEworks @gaabsorg
Anirban Mukhopadhyay retweeted
In the spirit of the olden days of #EconTwitter, I thought I’d write down some notes on finishing up my first year on the tenure track (in a liberal arts setting) in economics. These will be in no particular order and kind of stream of conscious. Let’s have a convo about it! 1/N
Anirban Mukhopadhyay retweeted
Are you a PhD student in marketing at a European University? Submit your dissertation research to the 10th SIMktg Doctoral & Research Colloquium, the deadline is March 31 - More info: lnkd.in/d9VFKVfE @gpaolacci @real_k_diehl @chofack Ana Valenzuela Marco Visentin @SIMktg
Anirban Mukhopadhyay retweeted
This is a brilliant idea. Why can't India mandate it for all vehicles? curbed.com/article/new-york-…
Anirban Mukhopadhyay retweeted
Letter: Why choice of top science quango boss matters ft.com/content/fb4b371b-2a19… via @ft
The non-scientist Science minister Andrew Griffith wants a business person to lead UK Research and Innovation. Why does the government consistently sabotage all that's good in this country?
Anirban Mukhopadhyay retweeted
Post-Doc Fellowships!
- Open theme
- Fully funded + 10k Research allowance
- Deadline March 20th 2024
- Contact your supervisor to prepare the proposal.
- Only to SeNSS universities like @BayesBSchool
Apply here
👉 lnkd.in/d5A8q5wX
Anirban Mukhopadhyay retweeted
What's the evidence around the impact of 'right to disconnect' laws? I take a look . . .
(Note: I didn't write the headline)
theguardian.com/commentisfre…
Anirban Mukhopadhyay retweeted
Maybe 10 years ago, @nealstephenson imagined in a novel an Internet so swamped in junk that researchers had been forced to create a science to evaluate a post's "bogosity." (The unit of fraudulence was a "bogon".) I laughed at the time.
Anirban Mukhopadhyay retweeted
Following two legal challenges to Columbian sugary drinks tax, the court asserted the tax rate 'does not breach principle of equality, as it addresses a key public health concern'...1/2
🚨 Breaking News: Colombia leads the way in public health with a groundbreaking sugary drink tax! Starting at 10% now, it's set to increase to 15% in 2024 and 20% by 2025. A bold step to combat sugar consumption.
@DoctorChrisVT
advocacyincubator.org/featur…
Anirban Mukhopadhyay retweeted
A new study finds marketing, as opposed to R&D and operations, capabilities help distressed firms recover to a healthy financial state. link.springer.com/article/10…
Anirban Mukhopadhyay retweeted
The environmental, health and social cost of the food system: $12.7 trillion in 2020, 10% of the global economy. How? @FAO's latest report explains fao.org/interactive/state-of…
#TrueCostOfFood #SOFA2023
Anirban Mukhopadhyay retweeted
Superb series on health taxes in BMJ global health
#healthtaxes
gh.bmj.com/content/8/Suppl_8