A cad, emic. Now @BayesBSchool . Formerly Associate Provost (Teaching & Learning) #HKUST & Editor-in-Chief, Journal of Consumer Psychology.
London, England
Joined March 2010
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Very special to be at the 9th Pravin Visaria Memorial Lecture in honour of my father-in-law.
Excellent talk "Kachh: Growth or Progress?" by the erudite social worker Sh. Liladhar Gada. Real stories, wry humour, and rapier-sharp questions.
1/2
Privileged and delighted to be hosted by @YusufOc on his channel, talking about my paper on the #social #customerjourney. Check it out!
@MktgScience @JofMarketing
youtube.com/watch?v=aRsi56k2…
Very happy to see this discussion raised to such prominence. NHST is an important tool but not the only one.
Proud of my and JCP's involvement in what might prove to be a pathbreaking paper!
Is it time to abandon null hypothesis significance testing? Check out this incredible discussion with the authors of a landmark Journal of Marketing study proposing major shifts in #statisticalanalysis 🎧
@ebradlow @jglynchjr #pvalues #research
podcasters.spotify.com/pod/s…
youtube.com/watch?v=0l71Hh1g…
"Anna Indiana".
In case you didn't get it, it's an acronym.
As if there wasn't enough going wrong in this world already.
Found my notes from my time as a student @iimb_official when I first learned about the customer journey! Who knew that 25 years later I'd be publishing a pretty highly cited update.
#longstrangetrip
Congratulations, David Soh for an excellent #DBA proposal defense "ESG and Consumer Attitude to the Firm". First ever @hkust #DBA proposal defense! So proud to be the chair, and many thanks to all-star committee members @davidhagmann and Abhiroop Mukherjee.
