OPEN ACCESS: Can mannequins change how consumers see a brand? New research finds body-diverse displays boost attitudes and willingness to pay. link.springer.com/article/10…

OPEN ACCESS: Why do some green messages work while others fail? It depends on who says it and how they say it. link.springer.com/article/10…

OPEN ACCESS: Pairing a virtual influencer with a real person makes it seem more human—raising trust and boosting engagement. link.springer.com/article/10…

More products, services, and digital tech won’t guarantee better performance—new JAMS research shows fit beats accumulation. link.springer.com/article/10…

OPEN ACCESS: What makes virtual influencers persuasive? Novelty or credibility? Our meta-analysis reveals the answer, and when each matters. link.springer.com/article/10…

Can AI feel “social,” and does it matter? A new meta-analysis shows how artificial agents create social presence that drives key customer outcomes, while revealing why and when these effects are strongest. link.springer.com/article/10…

OPEN ACCESS: How firms frame sustainability matters: process and outcome messages engage consumers, but combining them can backfire. Warmth and competence expressions influence these effects. link.springer.com/article/10…

In an AI-powered world, can your smart device experience "flow" too? New JAMS research says yes, and marketers should design for it. link.springer.com/article/10…

OPEN ACCESS: Creating visuals that make your brand feel more luxurious: very simple or very intricate designs help, while too many colors hurt. link.springer.com/article/10…

Do you own your music, or just stream it? New JAMS research explores what access instead of ownership means for consumers, brands, and the future of markets. #SharingEconomy link.springer.com/article/10…

OPEN ACCESS: Can the presence of a person in an environmental image promote sustainable behavior? link.springer.com/article/10…

What do advances in the literature and changes in the environment say about consumer expertise 40 years later? link.springer.com/article/10…

Learn of the origins, development and future of the brand equity concept and the customer-based brand equity formulation, an influential academic approach. link.springer.com/article/10…

OPEN ACCESS: Most engagement strategies are stuck in a customer-centric past. This paper introduces four Actor Engagement Management approaches for complex multi-actor networks. link.springer.com/article/10…

Does visual packaging design work? It does — but how much depends on the match between the packaging element and the consumer outcome. link.springer.com/article/10…

Learn of the origins, development and future of the brand equity concept and the customer-based brand equity formulation, an influential academic approach. link.springer.com/article/10…

Buyer ESG improves suppliers’ financial performance by elevating their ESG emphasis. link.springer.com/article/10…

OPEN ACCESS: Emotional valence transitions in livestreaming: Elevate engagement but sabotage sales link.springer.com/article/10…

The paper reframes the extended self in a context where experience replaces ownership and technologies co-author action. ...selfhood increasingly persists through maintained relations, datafication, and executable systems rather than possessions. link.springer.com/article/10…

AI is transforming marketing, but fundamentals will endure. The evolutionary foundations of cooperation suggest trust, gratitude, and unfairness will remain critical while commitment will no longer be essential to relationship marketing. link.springer.com/article/10…