A1 True CDPs are data-driven, customer-centric (duh!), provide rich data ingest models, and are powering insights by real-time intelligence #DXChat #analytiCDP

A3 Also if CDP has built-in Next-Best-Action - finally achieve holistic channel-agnostic out- and inbound customer interactions. CDPs don’t live in a channel, they orchestrate data and interactions across all. #DXChat

A2. We see data source integration aspects owned by IT, insights by analytics, data usage and orchestration by marketing, custserv and business. It’s a Central Customer Data Platform, joint ownership. #DXChat

A4 Most recent customer conversation: CDP as the intelligent data foundation to power smart IVR contact center call routing. Like TSA Pre priority lines. #DXChat

A5 Also make GDPR an opportunity by tracking and engaging on upcoming consent expirations, and share derived insights with the customer, establishing trust through transparency. As an EU-built globally-delivered CDP we cover it all. #DXChat

A5 CDPs are central to complying with regs like GDPR bc CDPs enable companies to manage customer data from one place so they can easily/efficiently manage and enforce customer consent #DXChat

I think they should, I know @ngdata_com CDP does. And it’s a key USP for us. Doing NBA for non-trivial cross-channel itx is hard to do well without CDP (eg. when only running mkt app + dmp) #DXChat

Hi, everyone, this is @stevenn, co-founder and CTO of @ngdata_com. Excited to join the discussion on #CDPs in one hour #DXChat /cc @cmswire