Strategist @Sterlingbrands. Carolina grad @UNCHussman. One space, never two.

Cincinnati, OH
Joined January 2009
Michael Wintrob retweeted
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Bring back shame.
Sen. Mark Kelly peppered defense-secretary nominee Pete Hegseth with questions over accusations of him drinking at work and other alleged incidents involving alcohol. 🔗 Read more: on.wsj.com/4gTAJmq
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Hello Frozen? @HelloFresh selling microwave dinners. What are we doing here, fam?
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Few bigger downgrades than @dunkindonuts going from having the best lids in the coffee business to the worst one.
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Noooooooo.
Freaks and Geeks is 25 years old today. What do I do to slow down time?!
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Thanks, I hate it. Will probably love it 2-3 months from now.
Well well well, a vertical swoosh 👀 by #Nike on the new kits of #football clubs across leagues this season - Chelsea, Liverpool, Spurs, Inter Milan, Atletico Madrid. Initially thought the vertical swoosh was a one-off exercise for their collab w/ Jacquemus last month (quoted tweet). That was limited to zippers alone though. The thinking behind this expression? Nike says it’s a nod to the rise and growth of women’s football and that both the men and women’s teams are in it together. Anyway, reasons aside, right off the bat, would you give this a yay or a nay? ⚽️ #Brands #Design #Apparel #Logo #Marketing #Chelsea #Liverpool #TottenhamHotspur #AtleticoMadrid #InterMilan
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Why not both?
Consumer behavior > Brand guidelines
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Michael Wintrob retweeted
It's always funny when you see a cybertruck on the road, like: there goes the town idiot!
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Nice shout @SterlingBrands
A quiet little rebrand for #KitKat in the US. First impressions? It’s actually very nice to look at now. The thick drop shadow gives it a more vintage and chocolate-y appearance. And glad they got rid of that yellow / off-white ring. Much cleaner and well-defined now. In fact, think the new logo looks better than what we have in other geographies. Will #Nestle follow suit with a fresh visual identity for the rest of the markets? Remember, Kit Kat US production and marketing rights rest with #Hershey. So yes, both cos. have their own independent strategies in that regard. #Brands #MarketingTwitter #Marketing #Advertising #Logo #Design #CPG #Food
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This is basically the internet.
BREAKING: Jr. Staffers Who’ve Never Produced TV Spot Gather To Critique Latest Nike TV Spot
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🔥 take: I like the Nike ads.
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Multiple things can be true: Nike is a historically successful business. Leaders get more attention. They have fallen off pace recently due to a variety of factors. The marketplace is changing (always). The brand has proven to be resilient time and again. In sum, we’ll see.
Interesting with all the Nike chatter... It's "failing" whilst being a $50bn business. Perspective much? Hoka= $1.4bn. on -$2bn.. puma $8bn, Adidas $22bn....👀
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New spirit animal just dropped.
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