Jon Beck (@jbeck151) profile picture

Jon Beck

@jbeck151
Joined December 2011
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2Media
Photo by Jon Beck (@jbeck151)
@LiveIntent is excited to announce our integration with @Amobee! Check out how we’re helping their clients reach audiences in email inventory across 2000+ premium publishers. bit.ly/3w5dQVI #marketing #email #newsletters
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Pubs can prepare for the death of the cookie in two ways: by diversifying revenue streams and expanding their audiences. Luckily, publishers can do both through a single channel—email newsletters. bit.ly/makeitrainwithemail
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As the economy faces unprecedented challenges due to quarantine, @LiveIntent and the #email channel has been able to provide a bright spot to so many #publishers and #brands with revenue and subscribers bit.ly/37Epk76 via @MediaPost
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Health & fitness newsletters see 34% boost in opens, study finds @LiveIntent bit.ly/2X9zzNE
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Durable or persistent IDs are more sustainable than cookies, draw a tighter connection to an individual, and can be roped into an identity’s partner wider identity graph. @OpenX @LiveIntent admonsters.com/pubforum-spot…
PubForum Spotlight: Identity Marketing—What’s Exactly in it for Pubs? - AdMonsters

PubForum Spotlight: Identity Marketing—What’s Exactly in it for Pubs? - AdMonsters

It’s not like marketers were in love with the third-party cookie either—marketers have long wanted a better solution, and that’s people-based marketing.

admonsters.com
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Join @nickdujnic and I Friday at 1pm for some Real Time Banter as we discuss best practices for email acquisition us04web.zoom.us/webinar/regi… @LiveIntent
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My latest piece on @adexchanger about the convergence of Marketing and Advertising that's happening inside publishers. Thanks, @JGlogovsky and Raef Godwin for sharing your perspective and insights. adexchanger.com/the-sell-sid…
Publisher Advertising And Marketing Teams Are Starting To Converge | AdExchanger

Publisher Advertising And Marketing Teams Are Starting To Converge | AdExchanger

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Kerel Cooper, senior vice president of global marketing at LiveIntent. There’s a...

adexchanger.com
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- @Nike acquires @celect - @washingtonpost launches Zeus - @LiveIntent’s @kerel_cooper analyzes the 2019 trend of brands taking charge by bringing their ads functions in house and what it means for 2020: bit.ly/2YZVzsY
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LiveIntent is one of the industry's hottest companies! Find out why! bit.ly/37LPhR1
LiveIntent Recognized as One of the Hottest Companies of 2019

LiveIntent Recognized as One of the Hottest Companies of 2019

We’re beyond thrilled to be recognized as one of the hottest companies in the space for 2019 by Business Insider. Read how we got to this point.

liveintent.com
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Is the email address the key to identity resolution? @kerel_cooper, SVP, Global Marketing @LiveIntent explains the benefits of email hashing for #publishers and #marketers admonsters.com/what-is-email…
What Is Email Hashing? - AdMonsters

What Is Email Hashing? - AdMonsters

Since most people keep their email addresses forever, the email hash is seen as the key to identity resolution for publishers and marketers.

admonsters.com
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.@LiveIntent Hires Munoz to Head Product Marketing bit.ly/2MwZdqd
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Should Your Email Marketing Strategy Include Ad Units? forbes.com/sites/paultalbot/…
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What’s the impact of marketing units within an email for senders of email? Why is marketing within email core to every good marketer’s practice? @brettpinegar speaks with @paultalbot77 in @Forbes bit.ly/2KaJCvk
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Introducing the newest member of our intergalactic fleet. Retweet for a chance to win two tickets to the premiere of Star Wars: The Rise of Skywalker! @starwars #UnitedSWCC #StarWarsCelebration
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What logged-in channel do Publishers own outside of the walled gardens like Facebook? Email. Why is that email asset so valuable in a changing ecosystem? @kerel_cooper explains for @LiveIntent @econtentmag bit.ly/2FZd58U
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Lol. iPhone correct. Tacky club in all the good ways. – at Hoboken, NJ
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Jake Phelps has died. A few years ago @willystaley wrote one of my very favorite profiles, about him. He’ll be missed. story.californiasunday.com/j…

Thrashed

Jake Phelps has run Thrasher Magazine for two decades. It may be killing him.

story.californiasunday.com
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With one of world’s largest identity graphs powering it, how will @LiveIntent’s new onboarding service help the market as it fights against the triopoly in a cookie- challenged world? bit.ly/2EDepwo
LiveIntent Is Preparing to Debut Its Own Onboarding Service

LiveIntent Is Preparing to Debut Its Own Onboarding Service

The company promises people-based marketing services to rival industry leader LiveRamp.

adweek.com
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Win or die #ForTheThrone. Retweet this Tweet to see who remains in the realm.
Image from Game of Thrones (@GameOfThrones)
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Digiday
@Digiday4 Feb 2019
The dot-com boom and bust is long over, but Astrology.com has survived and, in some ways, thrived by focusing on its website and apps, search and email trib.al/ppRyRhA
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