Jason Swick (@jason_swick) header
Jason Swick (@jason_swick) profile picture

Jason Swick

@jason_swick

VP of Strategy & Insights at @Simpleview, Helping DMOs Connect Travelers with Destinations and Their Partners - Host of The Layover Live Podcast🎤

linkedin.com/in/jasonswick
Joined July 2011
  • Tweets138
  • Following157
  • Followers56
31Media
Photo by Jason Swick (@jason_swick)Photo by Jason Swick (@jason_swick)Photo by Jason Swick (@jason_swick)Photo by Jason Swick (@jason_swick)Photo by Jason Swick (@jason_swick)Photo by Jason Swick (@jason_swick)Photo by Jason Swick (@jason_swick)Photo by Jason Swick (@jason_swick)Photo by Jason Swick (@jason_swick)Photo by Jason Swick (@jason_swick)
Replying to @USTravel
@USTravel's Destinations Council has partnered with #Simpleview to create member-specific digital performance dashboards. If you’re a U.S. Travel Association member, you’ll want to read this! simpleviewinc.com/blog/stori…
DMO Digital Performance Dashboard: collaboration at its finest

DMO Digital Performance Dashboard: collaboration at its finest

Simpleview and the U.S. Travel Association's Destinations Council created the DMO Digital Performance Dashboard to establish industry metrics.

simpleviewinc.com
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Click here to check out the the 2022 State of Digital Marketing Findings Report, full of the latest data on how DMOs are using digital marketing to drive results! simpleviewinc.com/state-of-d…
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What a way to start the evening @TIMCArizona honoring Ms Linda Rondstadt at the 40th anniversary of TIMC alongside Tucson’s greatest ambassador Felipe Garcia @theHyggeFoodie #tucsonmariachi @VisitTucsonAZ
Image from Jason Swick (@jason_swick)
It’s like a Layover Live, but actually LIVE! Hey @jason_swick! #simpleviewsummit @simpleview – at Phoenix, AZ
Image from Erica Sweeney Glory (@ericakays)
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[Free Download] MMGY Global 2021 Marketing Technology Survey Wave 2: bit.ly/21MarTech
Image from Robert Patterson (@robertpatterson)
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1 hour until the Destination Marketing Technology Survey webinar w/@MMGYglobal, @simpleview & @ConnectTravelMK. Still time to register for this free event: mmgyglobal.com/2021-destinat…

2021 Destination Marketing Technology Survey Webinar | MMGY Global

mmgyglobal.com
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Fun + information will intersect tom'w 9/15 when Wave 2 of Destination Marketing Tech Survey is live...and you're invited. Click here: bit.ly/3AiV27G -- @MMGYglobal @simpleview @ConnectTravelMK @robertpatterson @jason_swick @TroutLine
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Join @mmgyglobal, @simpleview and @ConnectTravelMK for Wave 2 of the Destination Marketing Technology Survey on 9/15. This free 60 minute webinar will capture & distribute survey results in real time to all participants. Join us by registering today: mmgyglobal.com/2021-destinat…
Image from Robert Patterson (@robertpatterson)
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I’ve wanted to have this gentleman on the show for a long time. Huge fan of this guy, the way he thinks and all the insights he brings that make all of us better at what we do. Thanks @ZeekColeman – at Phoenix, AZ
Granicus Destinations (@simpleview) profile pictureGranicus Destinations@simpleview22 Jul 2021
This week on Layover Live, Zeek Coleman, senior director of product marketing at Adara, joins Jason to talk about the impending data apocalypse and what destination marketers can do about it. bit.ly/3iSTB8v
Image from Granicus Destinations (@simpleview)
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Connect with Simpleview at the upcoming Destinations International 2021 Annual Convention. Our team will be there to connect with you at "Ask the Expert," "Flashes of Brilliance," & of course at every session, reception and gathering. #AC21Baltimore #LetsMeetThere #Simpleview
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This week on the Layover Live – Leroy Bridges, Vice President, Digital & Communications at Visit St. Pete Clearwater, returns to the show to reflect on all the changes in the digital marketing space over the last year. bit.ly/3wrBV8x
Image from Granicus Destinations (@simpleview)
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Google announced extended support of third-party cookies until 2023, while privacy sandbox initiatives continue to go through rigorous testing. Here's what you need to know! via @hoffman8: searchenginejournal.com/goog… #Google #HeyGoogle @Google #PPC #PaidSearch #SEM #SEO

Google Delays Privacy Sandbox Initiatives, Extends Support for 3rd Party Cookies

Google has extended support of 3rd-party cookies until 2023, while privacy sandbox initiatives continue through testing. Here's what we know!

searchenginejournal.com
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Jason Swick retweeted
Rand Fishkin (@randfish) profile picture
Rand Fishkin
@randfish9 Feb 2021
The person I trust most on Google Analytics 4 recommends:
Jeff Sauer (@jeffsauer) profile pictureJeff Sauer@jeffsauer9 Feb 2021
Replying to @randfish @nickselman
Install it in parallel with universal GA and (mostly) forget it. The feature set feels like an alpha, and it has a long ways to go for prime time. However, the potential in the product is 🚀 so it’s worth tagging now for historical purposes
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Is your organization starting to plan for the holiday season? Check out our latest data story for data and insights on how you can better engage with your audience this holiday season. bit.ly/3511SBy
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When it comes to navigating the uncharted territory of destination marketing amid the COVID-19 pandemic, there's no doubt that knowledge is power. So we've put together this great resource filled with data and insights from destinations across the country. bit.ly/2Dlbs6X
Image from Granicus Destinations (@simpleview)
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Google Search testing showing travel trends for specific cities during COVID seroundtable.com/google-sear… via @ramesh_s_bisht
Image from Barry Schwartz (@rustybrick)
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We're excited to announce that we've added the DMO Industry Data module to the Client Portal, which enables users to dive into regional insights for organic and paid website traffic. bit.ly/2BnrTPo
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Don't forget! Our virtual booth at the Destinations International Annual Convention is open and ready for visitors! #AC20virtual bit.ly/2OcFFXG
Image from Granicus Destinations (@simpleview)
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Spot on @phocuswire Our team had been hyping these @GoogleAds credits for awhile and we were so disappointed in what they turned out to be. DMOs could have really used more help. It’s laughable. – at Marana, AZ
PhocusWire (@phocuswire) profile picturePhocusWire
@phocuswire23 Jun 2020
For travel, Google’s ad credit program is a joke phocuswire.com/Travel-Google… via @phocuswire / @douglasquinby

For travel, Google’s ad credit program is a joke

The impact of Google's coronavirus-led relief package for operators of tours, activities and attractions is laughable, yet completely unfunny. 

phocuswire.com
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We're thrilled to be included alongside so many incredible destination organizations in this article from Forbes about what's next for travel and tourism. Article by @chriselliotts. bit.ly/2Nj74GX
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