1/ Sales isn't just about selling. It's about building relationships. People buy from those they trust. Focus on connection, not coercion. 🧵

$84 billion in ad spend was lost to fraud in 2023, and 2026 is projected to top $100 billion. If you report traffic and conversions to clients, your numbers include this.

Only 2.8% of websites are fully protected against bots, down from 8.4% a year ago, and 61.2% have no protection at all. Most of your clients are in that 61.2%.

We pointed Claude at our own tag manager, and in seconds it found lost containers and people who still had access they shouldn't. It's worth knowing what's inside yours. Full video on the MeasureU YouTube channel.

The old retainer was a vague promise to "manage" something and send a report. Clients will pay monthly for someone running five parts of their marketing and showing new output every month. Full video on my YouTube channel.

When your own setup turns out to be wrong, own it and fix it. You might not get to charge for it, but your client's going to be like, "Nobody else admitted that to me." Full video on my YouTube channel.

Over half the internet is bots, and even when it doesn't show up in Google Analytics, it's showing up in your clients' ad performance. Full video on my YouTube channel.

Violoop is hardware that watches your screen and works across your real apps. It sees locally and thinks in the cloud: your screen stays on the device, and only a short text summary goes out. Sponsored by Violoop. #Violoop

We connected Claude to our own Google Tag Manager account, and it found three containers we'd completely lost track of. Full video on the MeasureU YouTube channel.

I told Kylon not to post anything without me. It drafted an X post from my roundtable hot take, in my voice, and waited. Sponsored by Kylon. Your first month of Kylon Core is free with the link on my YouTube video, "Replace Your Entire Marketing Team With AI Agents."

When agency retainers dried up, most of us blamed the economy. The harder truth is that clients don't believe a campaign or a one-time fix needs a human billing them every month. Full video on my YouTube channel.

Being right and being paid are two different skills. Businesses pay a premium to fix the problems costing them money or the ones that help them grow. Full video on my YouTube channel.

Eighteen months ago, bots were 34.5% of the sessions on my site. Today they're 76.4%, same site, same content. Full video on my YouTube channel.

A small device on my desk turned my latest YouTube video into LinkedIn posts by watching my screen and doing the work itself. It might be the beginning of the end of prompts. Sponsored by Violoop. Full review on my YouTube channel. #Violoop

More tags feel like more control, but the more you add, the worse your tracking usually gets. Start with an audit of what's already there. Full video on the MeasureU YouTube channel.

Kylon's draft knew where the thread picked up. The content angle was so good that I ended up using it for my next newsletter. Sponsored by Kylon. Your first month of Kylon Core is free with the link on my YouTube video, "Replace Your Entire Marketing Team With AI Agents."

Running marketing for a business like mine used to take five specialists and a project manager. Now it's me, a tiny team and AI. Full video on my YouTube channel.

Being talented or knowing the most isn't always the same as getting paid. Sometimes we fixate on what's interesting instead of the problems the business actually has. Full video on my YouTube channel.

97.4% of AI crawler requests never send a human to your page, but the crawlers aren't all the same, so blocking everything isn't the answer. Full video on my YouTube channel.

I set Violoop to organize my files every morning at 9 a.m., which is great because I never organize my files. Now that five-minute task just happens. Sponsored by Violoop. Full review on my YouTube channel. #Violoop

Most AI marketing tools sort of live on an island. None of them know what you did in the others. So I ran Kylon's whole setup live. Sponsored by Kylon. Your first month of Kylon Core is free with the link on my YouTube video, "Replace Your Entire Marketing Team With AI Agents."