Some interesting #fbads data. We were trying to compare the true delta in prior months, since CPL looks like it’s ballooning. Here’s what we looked at & the results.🧵

Discover 5 ways you’re losing money in #GoogleAds without even knowing it. By Michelle Morgan (@michellemsem) via @WordStream>> buff.ly/3WulKHx #PPC #paidsearch

#GoogleAds is introducing a Target Cost-Per-View (CPV) bidding strategy and replacing the Maximum CPV option for new campaigns. Learn more from Anu Adegbola (@TheMarketingAnu) via @sengineland>> buff.ly/3C9zgcJ

Frederick Vallaeys (@siliconvallaeys) shares 5 ways to get the most from Performance Max in 2025 via @sengineland>> buff.ly/3Cl8TAo #PMax #PPC #googleads

Learn how to use lookalike segments in #GoogleAds. By Jyll Saskin Gales via @sengineland>> buff.ly/42nIs7K

“Private search term” reporting in Performance Max campaigns was spotted in Google Ads, highlighting queries with fewer than 50 unique searches over the past 90 days. Learn more from Anu Adegbola (@TheMarketingAnu) via @sengineland>> buff.ly/4g7OKMe

A new “Used since” column reveals when assets were added to #GoogleAds accounts, giving advertisers crucial historical context for managing their creative assets.Learn more from Anu Adegbola (@TheMarketingAnu) via @sengineland>> buff.ly/42qi1OS #PPC #paidsearch

Learn more about the power of retargeting and how #PPC ads can re-engage potential customers. By Lidia Havens via @ppchero>> buff.ly/3Q0hITH

Joshua Dreller explores a full-funnel approach to #RetailMedia placements via @skaicommerce>> buff.ly/3E3377e

Max Trotter shares 4 practical ways to use generative #AI for ad copywriting via @sengineland>> buff.ly/4gXr3r6

Maximize conversions by tailoring content to each sales funnel stage. Kristopher Jones’ (@krisjonescom) guide provides strategies for crafting high-impact content at every step via @sejournal>> buff.ly/3C0qduz

In-depth product category research helps you target the right audience, optimize keywords, and boost ROI. Here’s how to do it the right way. Learn more from Sarah Stemen (@runnerkik) via @sengineland>> buff.ly/3CerZbt

#PaidSearch and mobile were the largest revenue drivers during the holiday season, while AI-powered tools emerged as a consumer favorite. Learn more from Anu Adegbola (@TheMarketingAnu) via @sengineland>> buff.ly/4acSs5A

Discover how phrase match keywords can broaden your reach and connect with users' search intent. By Frederick Vallaeys (@siliconvallaeys) via @sejournal>> buff.ly/4advzyW #PPC #googleads

Matt Bowen offers advice for how to optimize #GoogleAds campaigns to deliver real results for small businesses via @sengineland>> buff.ly/42rMZq3

#AmazonAds is extending its ad technology to other retailers – a move that could significantly reshape the retail media landscape. Learn more from Anu Adegbola (@TheMarketingAnu) via @sengineland>> buff.ly/4fSD8fT

Learn more about #MicrosoftAds’ Curate for Commerce and Sponsored Promotions by Brands (SPB) can help you reach shoppers across retail media networks. By Anu Adegbola (@TheMarketingAnu) via @sengineland>> buff.ly/3DLn7uN

Frederick Vallaeys (@siliconvallaeys) shares everything you need to know about #GoogleAds scripts via @sengineland>> buff.ly/4j1BhIi

#MetaAds created a content moderation system that protected its biggest advertising revenue streams while raising questions about fairness and transparency in its platform policies. Learn more from Anu Adegbola (@TheMarketingAnu) via @sengineland>> buff.ly/3DLgHf3

You can now run controlled experiments to reallocate budget to Performance Max campaigns for optimized performance. Learn more from Anu Adegbola (@TheMarketingAnu) via @sengineland>> buff.ly/4a9Kla2 #googleads #PMax

Master all there is to know about #GoogleAd's Smart Bidding strategy that leverages AI to automatically optimize bids and maximize conversion results. By Jyll Saskin Gales via @sengineland>> buff.ly/4jiWjm2