I'm seeing a lot of FOMO right now, and some people are saying they miss the days when .com was the only thing to chase. Personally, I think chasing new extensions can be very profitable if you have the understanding, capital, and conviction to do it right. These opportunities have created an entirely new class of successful domainers, and I love it. A lot of my profits as a domain investor came from getting early into .co, .io and, more recently, .ai. But I’ve always done the same thing with those profits: I reinvested a large part of them into domains I consider much more timeless. Mostly premium and also strong .orgs. Because trends change. I started to compound because of .co profits; .io had a huge run. .ai is having one now. And another extension will come next, without a doubt. But I don’t want my entire business to depend on correctly predicting which extension will be hot next year. So by all means, ride the trends if you can spot them early. Just don’t forget to ride the wave; move some of the profits into assets you’d still be happy owning if the momentum dies. For me, that’s mostly .com and .org. If your market is local, that can just as easily be .nl, .de or another strong ccTLD. Ride the waves and make sure a large part of your portfolio sits in assets where you can sleep through the next hype cycle.

Some thoughts on eating my own dog food. I’m a co-founder of Efty but also a domain investor with around 1,600 domains. For years, I used Efty mostly for my higher-value names. The ones I anchor high, often negotiate, and aim to extract max value from. But for the bread-and-butter stuff? The $2K–$5K BIN names? I often pointed those somewhere else. Yep, a founder using the competition. Cancel me lol I just wanted the “Congratulations, your domain sold” email. Transfer it. Get paid and repeat. Efty's custom landers are amazing for control and extracting max value from each deal, but I felt they lacked the buyer trust and brand recognition needed for frictionless BIN sales in the bread-and-butter range. Efty Pay started changing that. Then we launched the new Efty.com marketplace. A killer marketplace with a safe, secure, and above all frictionless checkout and superb buyer support. Founder testimonials. Brand recognition and the right trust signals. And all that for still just 5% commission. So this year I pointed all 1,600 domains to the new Efty marketplace. I kept Afternic and Spaceship for distribution directly into the reg path. Here’s what happened: All of 2025: 38 domains sold $358,563 revenue 2026 year to date: 26 domains sold $508,811.70 revenue That’s 42% more revenue with 12 fewer sales and still plenty of the year left! In August alone: Wabu.com — $25,000 Sifu.ai — $22,000 Opsis.io — $3,000 VitalIntellect.com — $2,995 Vulkan.io — $2,995 Sqft.xyz — $2,000 All sold through Efty. Total: $57,990 Total commission: $2,899.50 I also sold Bite.gg for $6,494 through Afternic last month. Commission: $1,623.50. One $6,494 Afternic sale cost more than half the commission of six Efty sales totaling almost $58K. Anyway. TLDR: The guy telling everyone to use Efty is using Efty 😆

You have to get uncomfortable to get comfortable. I was reminded of this while hiking the mountains with my youngest daughter this summer. Halfway up: “I NEVER want to go hiking again.” Back at the pool that afternoon: “Hiking was the BEST part of the day!” Funny how that works. Getting sober was hell. Now I get a natural high every day. While my friends were partying, I spent nights and weekends hunting for domain names and poored every spare dollar into building my portfolio. Now that portfolio buys me freedom while most of my friends of that time are lockd into corporate life. The struggle comes first. The rewardd almost always comes later. Get uncomfortable.

Ten years ago I flew to Vegas for the very first @NamesCon. Here's what showing up in person actually does.

We work hard at educating buyers at Efty. Over the years, we've seen exactly what moves negotiations forward and what kills them. So I wrote a playbook for buyers. It digs into the do's: be the real deal, open with a number worth countering.. And the don'ts: dancing around the budget, bluffing, or in some cases, negotiating at all. If you sell domains, this is the piece you want your buyers to read before they reach out: The Insider Guide to Closing the Domain You Want efty.com/knowledge/post/141/…