Dad & husband. Product & GTM for @Universal_Ads at @comcast. Ex @snap @Twitter, @vidmob, co-founder @ SHIFT. All thoughts my own.
New York, USA
Joined May 2008
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Greg Lieber retweeted
Your TV budget belongs on screen. Not in a middleman's pocket. 💰
Too many TV platforms take their cut before your ads ever hit the screen.
Universal Ads is different. We put 100% of your campaign budget to work, so no surprise markups eat into your media dollars.
It's time to ditch the middleman. Learn more here: universalads.com/middleman?u… #DitchTheMiddleman
Greg Lieber retweeted
Most marketers still think TV ads are only for brands with big budgets.
But Neuro, a brand that exploded on TikTok Shop, ran a TV test that paid back $2.61 for every dollar spent.
Universal Ads makes TV work more like paid social: self-serve, measurable, and built for modern brands.
🎥: @brian_blum1
Greg Lieber retweeted
Performance marketers, this one's for you. 📣
We're bringing the audience and mobile measurement platforms you already trust into premium TV.
Welcome to our newest partners: Audience Partners @klaviyo, @LiveRamp, and @TransUnion, plus Mobile Measurement Partners @adjustcom, @AppsFlyer, @branchmetrics, @kochavaofficial, and @TweetSingular.
Learn how we're bringing familiar marketing workflows to premium TV. Read more → universalads.com/newsroom/au…
Greg Lieber retweeted
This is one of the most important releases of the year for the @Universal_Ads team.
The reality is that MCP connectors will eventually become table stakes. While it is nice that that we were first to market in the TV ads space and only barely behind players like Meta and Spotify (H/T to Jackie Pimentel and Per Sandell for their slight but well earned victories), what really matters is that this further validates that we have the right strategy for the headless AI era. We have been API-first from day one, we’re running a playbook that is actually aligned with the interests of advertisers and TV publishers, and we have the support of James Rooke, Mark Marshall and the broader @comcast organization to move at the speed of AI and the speed of big tech.
We still have a lot to build, but if you’re not starting to see why Comcast is going to help define the future of TV advertising, I don’t know what else to tell you 🤔.
Big news 🔥 We just launched the first MCP connector in the TV space—bringing your campaign data directly into the AI tools you already use.
This is what easy TV looks like. Learn more here: universalads.com/post/connec…
Facts. Truly amazing to see.
I’ve worked on Ads API businesses for almost 20 yrs, and the solutions being built with the @Universal_Ads API are unlike anything I’ve seen before… and we are about to see an exponential increase in API calls. Fun time ahead. 🕶️
Greg Lieber retweeted
No minimums. No IOs. No middlemen. 🤝
With Universal Ads, advertisers can now run ads on linear TV and streaming from one self-serve platform—just like social.
Want to get your ads everywhere people are watching TV—even cable boxes in people’s homes? Learn more here: universalads.com/newsroom/se…
Greg Lieber retweeted
Today, we’re making TV advertising even easier. 🤝
Meet our newest partners helping advertisers build standout TV creative and measure campaign impact: Adrsta, @WeAreFospha, @LemonlightMedia, @MsquaredClub, @Northbeam, and Stella.
Read more about Universal Ads Business Partner Program here: universalads.com/post/expand…
Greg Lieber retweeted
TV markups and hidden fees? Turns out they're the real Traitors. 👀
At Universal Ads, your full campaign budget actually goes to work. While others take a cut for themselves and give the rest to media, we put 100% toward your campaign. More budget to media = more impressions, more data, and more chances to scale your business.
📸: @TheTraitorsUS is streaming exclusively on @peacock
👇👇👇
Comcast’s ad biz has created something really interesting. Keep your eyes on @Universal_Ads 👇🔥👇
Greg Lieber retweeted
Comcast’s ad biz has created something really interesting. Keep your eyes on @Universal_Ads 👇🔥👇
Shopify businesses: are you ready to scale beyond social in 2026? 🚀
The new Universal Ads @Shopify App makes it easy to advertise with the biggest names in TV. By installing your pixel in minutes, you can track multiple event types across your brand’s CTV campaigns—from page views and product views to add-to-cart actions and purchases.
Smarter tracking means smarter growth.
Learn more and install today: universalads.com/shopify?utm…
Can confirm 100% true. Incredible team, great product 🔥📊
Kind of insane how much traction @WorkMagic_io is getting in the 3P measurement space. Feels like they may have figured something special out.
Greg Lieber retweeted
Kind of insane how much traction @WorkMagic_io is getting in the 3P measurement space. Feels like they may have figured something special out.
Fantastic listen for those into CTV, AI & adtech 👇🏻
Our VP of Product & Engineering, @JamesBorow, joins @ericfranchi and @joe_zappa on the latest episode of Open Market to dive into all things Universal Ads—from performance TV trends to how AI is reshaping the ad landscape.
Listen now: open.spotify.com/episode/6Xw…
Greg Lieber retweeted
.@danpantelo founder of @Marpipe_HQ joined us at #CannesLions to talk about our integration that enables brands to automatically generate personalized, shoppable ads for streaming from live product catalogs, bringing the performance marketing playbook to TV. 🚀
Greg Lieber retweeted
Universal Ads is helping brands that are new to the television ecosystem with the introduction of its TV Business Partner Program. bit.ly/4jK9MlS
This is a must listen. Definitely the best take on how the global tariff situation impacts DTC brands and the digital ads market. Great insight from @eric_seufert & @TaylorHoliday. Well done @The_ADSN team 💯
open.spotify.com/episode/0Gp…
Greg Lieber retweeted
Learn how employee-generated content can build trust and forge genuine connections in this sponsored article by Brand Networks’ Mike Garsin: tinyurl.com/48b834s5
#influencers #employeeinfluencers #socialmedia
