Ok I listened via audio and you guys all talked about the pink shirt but I underestimated the pink shirt.

I architect launches for a living, and I don’t think attention is the moat. I just listened to @helen_min & @ashleymayer on @greatchatpod break down the current state of the launch moment and I agree, we have reached a period where we've gotten really good at this and some launches absolutely crush, but attention is absolutely not the moat. Creating belief is the moat. You can apparently hire these very cringe agencies that will help you buy engagement for your launch and get 1M views and 5k retweets on your expensive video, but it’s now anti-signal. You can smell the stink of it from a mile away. Also, too much awareness can now be reductive to your reputation (see: Corgi, others). Engagement maxxxing is truly not the way. Stirring up any generic attention is not the goal of a well-architected launch. The goal is to make the most important audiences to your business *feel something.* To make them sense a shift and have them believe that shift is becoming reality because you exist and you’re solving a problem that you’re uniquely positioned to solve. Attention will only get you so far. The real alpha is in creating belief. episode worth the listen! podcasts.apple.com/us/podcas…

Waiting for this one to drop