East coast transplant. PR and comms leader for innovative retailers + brands. Formerly PR @thredUP.

San Francisco (via Bos, NYC)
Joined November 2009
Farrell Klein retweeted
“Today, when you build a company or brand, you generally don’t build-in physical retail. It’s not that you don’t want to — you just don’t know where to start.” trib.al/wFlOkxw
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Farrell Klein retweeted
Urgency to innovate will drive established fashion brands to embrace elements of startup mindset and culture — including rapid develop-test-learn cycles. 💯 @BoF @McKinsey businessoffashion.com/articl… #fashiontech #retail #innovation – at New York, NY
Sad to think @WholeFoods will no longer be an advocate for emerging CPG brands. Not good for consumers either. forbes.com/sites/forbesagenc…
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I’m leading a discussion for @theStacklist & @nyftlab Thursday night. Come hear from @diaandco @ThursdayFinest @StanttBrand @wearableX! #nyc eventbrite.com/e/developing-…
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Farrell Klein retweeted
"Retailers, getting creative, are trying to move beyond holiday price wars" via @sfchronicle @ByTomLee with insight from #XRCLabs @ptanthos sfchronicle.com/business/art…
Farrell Klein retweeted
Most revolutionary tech coming to physical retail stores in next 5 years? On-demand manufacturing. - @ptanthos Fitting room, checkout experience, pricing/tagging. - @StuartDixon #xrclabs #gapinc
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Farrell Klein retweeted
#XRCinSF continues. Tonight, we’re talking #retailtech with @GapInc @WestfieldSFC at @Bespoke_SF.
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Don't put limits on yourself; continue to innovate even if you are misunderstood.
Farrell Klein retweeted
Store of the future? @B8ta mimics the open marketplace of @Amazon, @Etsy by "renting" space to brands. @sfchronicle: sfchronicle.com/style/articl…
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Farrell Klein retweeted
Have you RSVP'd for #XRCDemoDay? Join @xrclabs in celebrating #Cohort4 on 9/15! Click here: demodaycohort4.splashthat.co… #retail #startups
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Farrell Klein retweeted
Replying to @RockBox
@Rockbox “We’re mobile first, but really hard for retailers to win w/ mobile apps so we don’t have one” at #NRFTech (I totally agree)
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Retail has become a technology industry. View it through the lens of "behavior", not technology for technology's sake. #nrftech #rocksbox
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Made in America, but not because Trump says so fastcompany.com/3068744/made…
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Retail offers career benefits that are rare in the technology industry. Three advantages give retailers an edge: linkedin.com/pulse/why-top-t…
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Definitely attend this. And definitely eat at ATLA nearby before/after. Basically my perfect night. xitter.cf/fcubedvc/status/855121…
Learn how leading retailers are extending their brands into the homes of consumers on 5/8 >>> trueomnichannel.splashthat.c…
@UPSLongitudes Challenges: quality, comfort, price. Future might bring custom sizing and personalization never DYI
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