@farrellmklein

East coast transplant. PR and comms leader for innovative retailers + brands. Formerly PR @thredUP.

 San Francisco (via Bos, NYC)
farrellkleinpr.com
Joined November 2009
  • Tweets291
  • Following634
  • Followers252
15Media
Farrell Klein retweeted
Glossy
@glossyco13 Nov 2018
“Today, when you build a company or brand, you generally don’t build-in physical retail. It’s not that you don’t want to — you just don’t know where to start.” trib.al/wFlOkxw
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Proud + excited to be launching BrandBox with Macerich today - making it turnkey for our favorite digitally native brands to go physical. forbes.com/sites/andriacheng… via @Forbes @AndriaCheng #retail #ecommerce #brickandmortar #futureofretail
Westfield says future mall will be (frictionless) 'hyper-connected micro-city' with wellness and community. Hope to see these before 2028! jwtintelligence.com/2018/06/… via @jwtintelligence #futureofretail #retailtech
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Chinese consumers hooked on foreign brands could be peering into a store near you #crossborder #ecommerce #china #retailtech #ShopShops via @latimes @dhpierson latimes.com/business/technol…

It's like QVC — but through a live-stream. How U.S. boutiques are reaching customers in China

Livestreaming from a showroom in Los Angeles’ fashion district, Simi Wu enticed an audience half a world away in China with an offer: The bubbly host said she’d give a discount to anyone who could...

latimes.com
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Couldn't be happier to announce the return of @IZadaptive this fall: wwd.com/business-news/market… #inclusivefashion #inclusivedesign #IZAdaptive #Zappos cc: @tammy

IZ Adaptive to Relaunch in September

Zappos will add IZ Adaptive to its portfolio of adaptive clothes and shoes for fall.

wwd.com
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Love reading about the tech & design story of @trusstlingerie on @forbes this morning. Congrats, Sophia and team! And thanks @amyfeldman. #trusstyourself #plusfashion #FashionTech xitter.cf/amyfeldman/status/1002…
Amy Feldman@amyfeldman31 May 2018
How I Made It: @trusstlingerie founder Sophia Berman on designing bras like bridges @forbes @forbestreps forbes.com/sites/amyfeldman/…
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If you haven't heard of the interactive, livestream shopping marketplace #ShopShops yet, you will soon! So very excited to launch them today. "ShopShops Aims at Chinese Consumers Via Live Streaming" wsj.com/articles/shopshops-a… via @WSJ @Cat_Zakrzewski
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Hats off to startups like @stitchfix @myrocksbox @GwynnieBee @RenttheRunway for predicting this trend almost 10 years ago and working tirelessly (still!) to figure out the logistics and consumer experience. xitter.cf/retaildive/status/9772… – at San Francisco, CA
Retail Dive@RetailDive23 Mar 2018
Globally, 25% of retailers will initiate online try-before-you-buy by 2019, but most are not ready for the proliferation of returns that could quadruple return costs for U.S. retailers. retaildive.com/news/retailer…

Retailers are being flooded by a 'returns tsunami'

Try-before-you-buy purchasing is great for consumers, but it's becoming a major headache for online retailers, according to a new report.

retaildive.com
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"‘Speed Up or Die’ Is the New Reality for U.S. Apparel Retailers" via @business @lcrupp bloomberg.com/news/articles/…

‘Speed Up or Die’ Is the New Reality for U.S. Apparel Retailers

In the spring of 2009, Kohl’s Corp. executives gathered six apparel vendors into a hotel near Los Angeles and threw down the gauntlet.

bloomberg.com
Hundreds of Start-Ups Tell Investors: Diversify, or Keep Your Money nytimes.com/2018/03/20/techn…

Hundreds of Start-Ups Tell Investors: Diversify, or Keep Your Money (Published 2018)

Leading Silicon Valley entrepreneurs are forming a Founders for Change coalition to deliver a message to the white- and male-dominated world of venture capital.

nytimes.com
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Farrell Klein retweeted
R/GA Ventures@rgaventures15 Mar 2018
Only 1 week left to apply to the NYC Accelerator #FemaleFounder Office Hours, laying a groundwork for a more diverse, inclusive and accessible tech ecosystem. Apply now! acceleratorofficehours.splas…

NYC Accelerator Office Hours - Splash

An evening supporting female founders, powered by R/GA Ventures  Tuesday, March 27, 2018Accelerators have put some of our generation’s most influential companies on the map.These programs support...

acceleratorofficehours.splashthat.com
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Farrell Klein retweeted
R/GA Ventures@rgaventures6 Mar 2018
Just in time for #IWD2018 we are proud to announce the Accelerator Office Hours for #femalefounders in NYC! Apply now to join this exciting initiative #leadershipdiversity #womenentrepreneurs medium.com/rga-ventures/intr…

Introducing the Inaugural Accelerator Office Hours for Female Founders By Madeline Garber (R/GA…

Accelerators have put some of our generation’s most influential brands on the map. They’ve helped companies go public (SendGrid, Twilio…

medium.com
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Deep dive on the apparel industry's "big problem" from 4 talented @business editors. Cliff notes: Casual Fridays every day, off-price stores, micro trends, social media celebs... bloomberg.com/graphics/2018-… via @bbgvisualdata
Love seeing "adaptive design" becoming "inclusive design". We're not there yet, but making some serious cultural strides... How Design for One Turns Into Design for All nyti.ms/2Faj9Iq cc: @ffora_official
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If you're interested in how technology is transforming retail, check out the new batch of startups to join XRC Labs. I'm excited to get to know this group of talented entrepreneurs! lnkd.in/gdDF6aM
Farrell Klein retweeted
XRC Ventures@xrcventures23 Jan 2018
Get the scoop via @wwd on the hottest emerging retail tech #XRCLabs curated for @NRFBigShow last week: An ‘Innovation Lab’ for Discovering Retail Technologies wwd.com/business-news/techno… #NRF2018 #retailtech cc @ptanthos

An ‘Innovation Lab’ for Discovering Retail Technologies

Retailers are increasingly looking to technology to catch up to consumer shopping habits.

wwd.com
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Could we have the choice to "buy or to try" at the store level when shopping in the future? I hope so! @Jenn_RTR predicts we will. #FashionRental #NRF2018 #Retail
Love how @RenttheRunway uses data to support designers: relay when quality is not right, when styles are/aren't selling, test a new category. Designers get new market of customers and product insights. #FashionRental #SubscriptionCommerce #NRF2018
"Retailers need to figure out how to use digital to drive in-store business" - @facebook's Martin Barthel. #NRF2018
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*People based marketing* (from @facebook): about reaching customers where they are in the format they prefer. #NRF2018 #DigitalMarketing #retail
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