@andreawass

Fortune 500 Exec | I build careers & companies | Mentor-for-Hire | Forbes/BI Contributor | Speaker | Career tips for rising leaders | Media inquiries ↓

 New York, NY
theexecutiveexpress.com/media
Joined August 2008
  • Tweets20.8K
  • Following284
  • Followers6K
945Media
Yesterday, I was asked what I’ve learned as I’ve worked w/n large companies to build new businesses: - division to acquire a different audience at Nordstrom - store format with an innovative operating model at Verizon - set of revenue streams to increase margins at Yahoo 🧵
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The shrinking workforce means more opportunity... IF you’re strategic. The economy is shifting. If you want to grow, you can’t just work harder — you need to move smarter and more visibly.
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“Is the Internet Making Us Shopping Addicts?” thecut.com/2023/05/shopping-…

We’re All Shopping Addicts Now

There is always a newer, cooler, more desirable version of ourselves to become, if only we buy the right products.

thecut.com
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My Sunday routine always includes seeing what’s new from the @LEAVEYOURMARKxo pod. I forgot that today it was me! Thanks for the fun convo, @AlizaLicht. pca.st/episode/79c2d65e-b521…
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Can you imagine launching a women's suiting startup in February of 2020? This founder did, and @suitablynyc is now thriving. I learned a lot in this conversation with its Founder & CEO, Annabel Gatto. forbes.com/sites/andreawasse…
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What’s Working - And Not - In Mobile Commerce (Part 1 Of 2) forbes.com/sites/andreawasse…
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And now Part 2... forbes.com/sites/andreawasse…
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This combo of multichannel & local is what ALL brands need. Glad to see it’s starting somewhere and not surprising it’s Sephora/beauty. 👏👏👏
Chris Walton@OmniTalk7 May 2023
Super cool sh*t -- I expect tech like this to be foundational in the evolution of commerce and it is only a matter of time before all brands and retailers take a similar approach to @Sephora #Retail
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Off to check out @zero10_app’s AR integration @Coach in Soho. Will I see anyone there? Where else have you seen AR in retail lately?
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I wanted to be, but I just submitted my ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ review and there are now 101 in a similar vein!
Laura Gassner Otting@heylgo3 May 2023
Would you be my 100th Amazon review?
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Promising example of a RMN publisher populating ads on another RMN, and a natural synergy here for both hosts & advertising brands progressivegrocer.com/sprout…

Sprouts Farmers Market Partners With Instacart on Retail Media Network

For 1st time, advertisers will be able to specifically target grocer’s online shoppers

progressivegrocer.com
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Andrea Wasserman retweeted
ALIZA LICHT
@AlizaLicht3 May 2023
Tonight at 8pm ET I’ll be doing a free personal branding talk on @TalkShopLive. Live Q&A in the chat and order a signed copy of ON BRAND. It launched April 18th and is still the #1 new release in job hunting & careers! Set your alarm and join here later: talkshop.live/watch/JgfQkFa6…
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Always rooting for this company and leader 👏👏
Amy Nelson
@Amy_K_Nelson1 May 2023
Today is @theriveterco's sixth birthday. We had three years of magical, explosive growth. And then we've had three years of a hard, painful pivot. But we're still here. And we're growing again. And it's really exciting. Thank you to everyone who has been a part of it. Truly.
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Shopping malls may be obsolete today, but for those of us who came of age in the 70s and 80s, this piece will strike a chord. wsj.com/articles/the-glory-d…

The Glory Days of the American Mall

In the 1980s, malls weren’t just planters and parking lots but a way of life.

wsj.com
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“What does it mean to be creative in the midst of ubiquitous tech?” Such an important question posed by ⁦@natwnixon⁩. fastcompany.com/90887178/ai-…

This is the AI we didn't see coming: artificial imagination

"We need not only big data (the bird’s eye view), but also what I would call deep data (the worm’s eye view)."

fastcompany.com
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Today in the disintermediation of banking, now with a brand loyalty twist. modernretail.co/technology/h…

How Catch is billing itself as an alternative to buy now, pay later

As buy now, pay later continues to get a bad rap, payment processor Catch is billing itself as the antithesis of BNPL services.

modernretail.co
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Given the hyper-focus in the bankruptcy reporting about BBB’s coupons, this is a creative move by The Container Store. chainstoreage.com/container-…

The Container Store to accept Bed Bath & Beyond coupons; to open online college shop

The Container Store is ready to help consumers get rid of coupons from a retailer that has started store closing sales.

chainstoreage.com
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One of my favorite mindset shifts/hacks of all time.
Caroline Webb@Caroline_Webb_26 Apr 2023
Making a small tweak to our language - moving from "I've got to" to "I get to" - can unlock a feeling of ownership when we're feeling worn down by obligations. Learn more in this month's edition of my newsletter:
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I was mid-field/halfback in soccer & field hockey. Had to be able to run the whole field, spot gaps/opportunities, and be ready to help shore up defense, assist with a goal, or score. Fascinating to reflect on how similar this is to how I work.
Natalie Sportelli
@N_Sportelli26 Apr 2023
it's so interesting to look at the correlation between the sport you played and how you work i was on track and did the pentathlon (5 events). at work, i've been an individual contributor who juggles a bunch while being part of a larger team 🤝 is this true for others? curious!
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Today in @Forbes, I caught up on how @FindMineUS, @FairingData @goalloy @AllysonDowney are creating a #commerce ecosystem built for success. forbes.com/sites/andreawasse…
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💯
Ashley Mayer
@ashleymayer16 Apr 2023
I would subscribe to a paid version of Resy to 1) tell me what the “best” available reservation is for any given evening based on my booking + notification history, 2) alert me proactively when hard-to-get reservations become available.
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