@drubs

Chief Marketing Officer at The New York Times

New Jersey
Joined June 2007
Today, we @nytimes rang the bell at @NYSE to celebrate The Times' 175th anniversary, and to draw attention to the fact that a sustainable business model for journalism is critical to making the work possible. Join me in celebrating the work of independent journalists everywhere
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David Rubin retweeted
Just realized that 10/31 - 11/3 is going to be a legendary stretch in NYC. First, Halloween on a Friday. Then the NYC Marathon on Sunday—the absolute best day of the year in New York. And THEN to top it all off, Media Summit | NYC on Monday, 11/3. (Obviously, the best of the three.) To complete the trifecta, you have just a *tiny* bit of time to request a ticket—mediasummit.nyc—or else miss: • 1-1 conversations with @ajs, @RandallLane, @erichippeau, @mikehofman, and @drubs • Discussions with the biggest stars of Substack and indie media, including @Emily_Sundberg, @EricNewcomer, @alexrkonrad, @Kantrowitz, and @hopeking • Panels with some of the best beat reporters covering AI, crypto, and media, including @ninabambysheva, @leomschwartz, @Yueqi_Yang, @RebeccaBellan, @RashiShrivast18, @haydenfield, @maxwelltani, and @oliverdarcy • The greatest moderators a guy could ask for, including legends like@sarafischer, @pkafka, @juliepsamuels, @nayeema, @kerrymflynn, @Hadas_Gold and @dansimon See y'all on the 3rd!
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The @nytimes published a story today looking at our coverage of Charlie Kirk and some of our judgment calls. Why did we call him “right wing” and “charismatic”? How did we handle the video of his assassination? How do we treat unsubstantiated assertions? nytimes.com/2025/09/20/us/ch…
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The Failing New York Times insists on using Liddle’ Peter Baker, a really bad writer and Obama biographer and sycophant, to write many of the long and boring Fake News hit pieces against me. The only two people with less talent than Peter are his “wife,” the lovely Susan Glasser, and, of course, Maggot Hagerman, who may be the least talented writer in the entire stable of New York Times’ MEDIOCRITY! There’s something really wrong with these people, and their SICK, TRUMP DERANGED EDITORS. They did everything within their power to help rig the Election against me. How did that work out??? MAKE AMERICA GREAT AGAIN!!! Donald Trump Truth Social 3/23/25 09:26 PM
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Politicians and their supporters often try to dismiss independent journalism, as the truth can be uncomfortable. But we will continue to report fairly and accurately, and stand behind what we uncover, regardless of which party is in office.
That is exactly right. The New York Times writes carefully crafted political propaganda with one goal: destroy Republicans, especially President @realDonaldTrump.
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Looking forward to this conversation with @AskSuzyBiz and @MattyB.
Brand building in 2024 is all about storytelling, an art that’s been perfected by @nytimes. At Speed of Culture Live!, Chief Brand & Communications Officer @drubs will join our event, along with top execs from other brands. Request an invite! #SpeedOfCultureLive

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Thanks to @forbes for this recognition. I'm particularly honored given the inspiring and creative leaders on this list.
Congratulations to @nytimes CMO @drubs for being recognized as a marketing leader on the @Forbes Entrepreneurial CMO 50 list. forbes.com/sites/sethmatlins…
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Independence makes journalism essential to democratic society, writes AG Sulzberger, publisher of The New York Times, in @CJR, putting the long-standing commitment to “give the news impartially, without fear or favor” into today’s context. cjr.org/special_report/ag-su…
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David Rubin retweeted
🎙 @AdweekPodcasts | In this episode of the Speed of Culture podcast, @MattyB sits down with @drubs, chief marketer and communications officer at @nytimes, to discuss subscription-based marketing in news media. adweek.it/3ZwZgVn
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In 2019, @NYTmag published The #1619Project, which reframed the history of slavery in America and explored how it touches nearly every aspect of modern life. A six-part docuseries based on this project premiered on @Hulu today. nitter.cf/hulu/status/1610715127…
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David Rubin retweeted
Professors: Join AEF for the Fall Virtual VPP event on October 7 at 2:30pm ET. David Rubin, The New York Times will discuss the pivotal shift in the company’s brand and staying relevant in a digital landscape. Faculty can register now: bit.ly/3KBx8dk #LearnWithAEF
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Episode 10 of #BRITEideas (bit.ly/BRITEideasEp10) features @drubs (CMCO, The New York Times) talking about the changing world of #news media, how uncertainty has ignited the #subscription model for news, and the deep importance of an independent #freepress. Enjoy!
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Congratulations to the @nytimes's talented Brand Marketing team on their #Webby award win for best short form video ad for "The Truth Takes A Journalist" bit.ly/37GY2le
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David Rubin retweeted
"One of the finest leaders this institution has ever known is stepping down," says A.G. Sulzberger
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Thanks @whartonbizdaily for having me on the program to talk about the @nytimes digital transformation.
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