@datalicious

Marketing Data Specialists. Google Marketing Platform. Media Attribution. Media Mix Modelling.

datalicious.com
Joined August 2008
  • Tweets9K
  • Following4.2K
  • Followers10.1K
891Media
Our NZ Country Manager @sihendo will be presenting at @adtechANZ on #attribution from 11:25am on Nov 15th. Our followers get a 15% #discount, so please use Datalicious15 at bit.ly/2y3Ihzs to get an all access pass to the event #datadrivenmarketing #mediaattribution
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Delve deeper into your customer's journey: Discover the four invaluable benefits of cross domain syncing for #smartermarketing ow.ly/PQQC30kyBRE
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Datalicious is currently seeking an Account Manager to join a high energy team with a passion for smart data driven marketing solutions. Click the link below to apply and progress your career with us: lnkd.in/fuyh7cS
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What challenges, risks and opportunities will the GDPR bring ? As Lead Web Analyst for Datalicious - Jakub Otrzasek will present his talk on GDPR in the context of Web Analytics and its implications for Australian business. ow.ly/mNjX30kus3t
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Want to help me sell Equifax Marketing Measurement enabled by Datalicious OptimaHub in the US? Apply here j.mp/2HKwvBa
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Datalicious retweeted
RampUp@RampUp9 Mar 2018
When mapping the customer journey, #attribution is crucial - but it sure isn't easy. @cbartens, Founder & CEO of @datalicious, shares how they track paths to purchase:

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“Attribution is measuring the propensity to convert.” Well said, @cbartens @datalicious @Equifax #RampUp2018 #RampUp18
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Datalicious retweeted
RampUp@RampUp7 Mar 2018
It’s important to approach attribution from a people-based perspective and tie all the touchpoints together - but you can’t expect to do it for 100% of people. @cbartens from @datalicious setting realistic expectations. #RampUp18
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Datalicious retweeted
Jenn Reid@AutoJenn21 Oct 2017
This weekend's reading........."Who Sold It" by @automotiveseo @pcgdigital. @cbartens @datalicious included. Hot Topic! #AutoAttribution
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Datalicious retweeted
Jenn Reid@AutoJenn8 Nov 2017
Replying to @cbartens
@cbartens from @datalicious providing gr8 insight on the #Auto purchase path at #AAAS2017.
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The next shot of Cashrewards Mar Tech TV with @datalicious @cbartens talking about #AdFraud and the $B's Mafia Crime ow.ly/DM7O30bwHy4
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Data scientists? Hire ready made or develop on the job? datasciencecentral.com/profi…
20%Hire
80%Develop
5 votes • Final results
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Datalicious retweeted
Lucia Moses@lmoses23 Mar 2017
Media buying in 2017: 'there still are 20-somethings with comScore spreadsheets making decisions' digiday.com/media/despite-ca…
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The data behind the truth behind misattribution of digital - so cool @cbartens #adtechSYD
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#adtechSYD and @datalicious and @cbartens takes the trophy. Most insightful presentation of the day. Packed with proof points and practical
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Ok. Now we are talking. Valid data 1 person = 3 cookies = measurement problem @datalicious #adtechSYD
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Datalicious retweeted
OptimaHub@optimahub6 Mar 2017
Filter #adfraud impressions out to establish true ad ROI #Rampup17 xitter.cf/optimahub/status/83782…
OptimaHub@optimahub4 Mar 2017
Datalicious OptimaHub: Algorithms that determine whether traffic is from actual humans or potentially fraudulent data.li/2mWDjN3
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Ad supression is a great way to get started with People Based Marketing. Stop wasting impressions after your desired action #Rampup17
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#RampUp17 State of Digital Ad Fraud (Update for Publishers) deck by @acfou slideshare.net/augustinefou/…
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Datalicious retweeted
SuperTag@thesupertag3 Mar 2017
Datalicious SuperTag: Tag monitoring (Beta) via OptimaHub to report on and alert you to statistical anomalies data.li/2lAlBxO
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