Best platform with most comprehensive service package on the market for customer journey analytics + marketing attribution by @datalicious @equifax
Joined October 2012
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OptimaHub attribution: Import @Equifax + CRM segments to see if you are attracting the right (profitable) customers data.li/2o3MK0H
Datalicious OptimaHub: Analyze + attribute impact of every touchpoint in customer journey down to user event + level data.li/2oDwOTG
Forrester: 15-20% efficiency gain from marketing attribution depending on budget size data.li/2o3Uxf0
Filter #adfraud impressions out to establish true ad ROI #Rampup17 xitter.cf/optimahub/status/83782…
Datalicious OptimaHub: Algorithms that determine whether traffic is from actual humans or potentially fraudulent data.li/2mWDjN3
Datalicious OptimaHub for CEOs: ACCELERATE OVERALL BUSINESS GROWTH! Achievable revenue growth with more investment? data.li/2lLQHDv
Datalicious OptimaHub for CMOs: OPTIMIZE CUSTOMER JOURNEY TO CONVERSION data.li/2mF6zMl
Datalicious OptimaHub: Customer journey analytics + attribution, acquire profitable customer + improve experience data.li/2mEYRBI
Datalicious OptimaHub: Marketing attribution. Independent, future proof, flexible + full-service to ensure success data.li/2mRVC6Z
Datalicious OptimaHub: Analyze impact of every single touchpoint on customer journey down to user + event level data.li/2mF43pi
Datalicious OptimaHub: Get the full picture! Attribution across physical + digital and paid, earned + owned channels data.li/2lLEJKe
Datalicious OptimaHub: Establish positive + negative impact each individual touchpoint has on customer journey data.li/2lLVFjC
Datalicious OptimaHub: Uber flexible platform + stellar service package for customer journey analytics + attribution data.li/2mS5m14
Datalicious OptimaHub: Completely independent 3rd part marketing performance + ROI reports without any bias data.li/2mFdgOz
Datalicious OptimaHub: Near real-time marketing performance reports + dashboards including ROI, ROAS + ROMI metrics data.li/2lLAfDm
Datalicious OptimaHub: Attribution reports covering all angles from 'what' over 'why' to 'what should happen' data.li/2mEPQZl
Datalicious OptimaHub: Custom attribution model (Hidden Markov Model, HMM) refreshed weekly for every client data.li/2mEMqG6
Datalicious OptimaHub: Customer journey stage impact modelling to evaluate brand campaign effectiveness data.li/2mF3886
