Creative and strategic intelligence for brands and agencies.
LDN / NYC / SP / SGP
Joined September 2008
- Tweets20.9K
- Following2.4K
- Followers64.7K
- Likes5.2K
Contagious retweeted
.@contagious explores what’s powering Unilever’s €5 billion brand Knorr.
With insights from Knorr’s Global VP, it shares our winning strategy for growth – from tapping into local taste trends to connecting with under-35s.
#UnileverBrands
Contagious retweeted
"This approach ties back to Kodak’s original ethos... while offering a meaningful tool for dementia patients."
Thanks for featuring @contagious !
contagious.com/iq/article/me… #memoryshots
Contagious retweeted
@Nike celebrates gritty running determination with this new ad chosen by @contagious - how effective is it & will it make you get out for a jog? Watch the latest #advertiserswatchingads: tinyurl.com/3dfr5kwj
#marketing #bestads #creativity #nike
Contagious retweeted
My fist thought when I saw this article about the Ad was “What’s the correlation between Redbul and Prada and WHY?”
But the article gave some interesting insight into the Ad but not really into the WHY
#Ad
Campaign of the Week: Red Bull and Prada put on a BMX stunt show...on a moving train.
hubs.li/Q02QX8tz0
Contagious retweeted
“It turns out that 30 seconds of a cow chewing grass outperforms 50% of the ads on [System1’s] database” @eatbigfish @contagious
contagious.com/news-and-view…
Contagious retweeted
On November 28th, @contagious will gather industry trailblazers to shape the next wave of advertising innovation. Most Contagious will uncover trends, dissect breakthrough campaigns, and unlock bold ideas.
Get your tickets here: contagious.swoogo.com/mostco…
Contagious retweeted
@bodyform has it right: it's never "just" a period. On #AdvertisersWatchingAds we dissect this latest film & the #effectiveness of it as an ad w/ guests from @Ruggable & @consciousadnet ➡️ tinyurl.com/m3rrtwc9
@contagious
Contagious retweeted
“People’s indifference to brands should be the starting point”
Sarah Carter quoted at @contagious
Contagious retweeted
Read the @contagious article on what’s powering our €5 billion brand Knorr.
With insights from Frank Haresnape, Knorr Global VP, it shares Knorr’s winning strategy for growth – from tapping into local taste trends to connecting with under-35s.
Read here on Contagious IQ ⬇️
Contagious retweeted
Love words love sayings love people getting them right. Love this & getting into hearing is strategically great despite the brand name 👌😜 I hope this (and all ads) have closed captions / subtitles etc @VCCP
contagious.com/news-and-view…
Contagious retweeted
From the Titanium Lions to the future of creativity, Debbi Vandeven, Global CCO at VML, shares her insights with @contagious on how AI, inclusivity, and genuine creativity shape the industry. Discover her take on what’s next here: bit.ly/47b8ZFM
#WeAreVML #Contagious
Contagious retweeted
“After thinking more about the billable hour model, it became clear to Ariely that it also gets in the way of collaboration.
‘Let's say I came to you and I say, “I want 15 minutes of your time”,’ says Dan Ariely. @danariely
Contagious retweeted
“My first observation is that the people who work in advertising — or maybe it's just Ogilvy — are very young, very attractive, and dress in a very interesting way.’ 🧐🥸 Dan Ariely HT @contagious
contagious-1725887.hs-sites.…
Contagious retweeted
Dan Ariely on the danger of agencies being paid by the hour and how it incentivises them to shun generalisable insights
Via @contagious
Contagious retweeted
What’s one of the fastest growing categories at creative awards shows? You guessed it: Commerce.
@Borde_, VML CCO, Commerce, shares how savvy brands and agencies are winning big in this nascent, yet exploding category via @Contagious.
#VMLCommerce
contagious.com/news-and-view…
Contagious retweeted
🍔 size matters for @BurgerKing & they're making a point about it with their Real Size Burger #campaign. But is it good #advertising? Tune in to #AdvertisersWatchingAds to find out: tinyurl.com/2p9xy8w4
@contagious #bestads #creativity
Contagious retweeted
"Senior Writer / Analyst (six-month fixed term contract) to join our team in London as part of our Content function" @contagious contagious.com/news-and-view…
Contagious retweeted
"If there's a culturally relevant moment that aligns well with a brand, you press go."
This afternoon we had the pleasure of welcoming our friends from @ad_association and @contagious to the Goodstuff stage to talk about "Trust and Fame" in the advertising industry, and the importance of both in the work we do.
We started with an exciting deep dive into trust, thanks to @ad_association. Then, we broke down the biggest takeaways from Cannes in "Cannes Deconstructed," with insights from @contagious .
A huge thank you to our fantastic presenters, Dan Wilks, Stephen Woodford, and David Beresford, and to all our wonderful clients who joined us to explore these important topics together.
Now time for an aperol spritz we think... 🧡
