Creative and strategic intelligence for brands and agencies.
LDN / NYC / SP / SGP
Joined September 2008
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🔊 Hear firsthand why attendees rave about Most Contagious London. Don’t miss out on trailblazing insights at the Southbank Centre on 28 November.
Only a few days left to grab your tickets – secure yours now!
🎟️hubs.li/Q02Yv3Mc0
🚖 Turn up the sound and hear Heetch’s clever “Choose Uber” campaign story — a bold take on carving brand identity. Discover more at Most Contagious, 28 Nov.
Get your tickets here: hubs.li/Q02WqBW70
Specsavers elevated Rick Astley’s hit into a memorable campaign on hearing loss through misheard lyrics and our editor, Chloe Markowicz, is here to give a sneak peak on the creative thinking behind the work.
🔗Get your tickets to Most Contagious London: hubs.li/Q02V-GbS0
Contagious retweeted
.@contagious explores what’s powering Unilever’s €5 billion brand Knorr.
With insights from Knorr’s Global VP, it shares our winning strategy for growth – from tapping into local taste trends to connecting with under-35s.
#UnileverBrands
Contagious retweeted
"This approach ties back to Kodak’s original ethos... while offering a meaningful tool for dementia patients."
Thanks for featuring @contagious !
contagious.com/iq/article/me… #memoryshots
In the latest edition of Advertisers Watching Ads, from @Atmtdcrtv, marketers debate Nike’s Winning Isn’t Comfortable ad. Does it have legs... and, more importantly, does it make you want to run in the rain?
hubs.li/Q02Sw3s10
Contagious retweeted
@Nike celebrates gritty running determination with this new ad chosen by @contagious - how effective is it & will it make you get out for a jog? Watch the latest #advertiserswatchingads: tinyurl.com/3dfr5kwj
#marketing #bestads #creativity #nike
Contagious retweeted
My fist thought when I saw this article about the Ad was “What’s the correlation between Redbul and Prada and WHY?”
But the article gave some interesting insight into the Ad but not really into the WHY
#Ad
Campaign of the Week: Red Bull and Prada put on a BMX stunt show...on a moving train.
hubs.li/Q02QX8tz0
'I spoke with a guy who communicates safety messages to the S.African mining community through theatre. I said, "It’s amazing you do all of this for a safety message." He said, "When it’s a matter of life and death you can’t afford to bore the audience."'
hubs.li/Q02R2nS50
Campaign of the Week: Red Bull and Prada put on a BMX stunt show...on a moving train.
hubs.li/Q02QX8tz0
Contagious retweeted
“It turns out that 30 seconds of a cow chewing grass outperforms 50% of the ads on [System1’s] database” @eatbigfish @contagious
contagious.com/news-and-view…
Contagious retweeted
On November 28th, @contagious will gather industry trailblazers to shape the next wave of advertising innovation. Most Contagious will uncover trends, dissect breakthrough campaigns, and unlock bold ideas.
Get your tickets here: contagious.swoogo.com/mostco…
Contagious retweeted
@bodyform has it right: it's never "just" a period. On #AdvertisersWatchingAds we dissect this latest film & the #effectiveness of it as an ad w/ guests from @Ruggable & @consciousadnet ➡️ tinyurl.com/m3rrtwc9
@contagious
Contagious retweeted
“People’s indifference to brands should be the starting point”
Sarah Carter quoted at @contagious
Contagious retweeted
Read the @contagious article on what’s powering our €5 billion brand Knorr.
With insights from Frank Haresnape, Knorr Global VP, it shares Knorr’s winning strategy for growth – from tapping into local taste trends to connecting with under-35s.
Read here on Contagious IQ ⬇️
Contagious retweeted
Love words love sayings love people getting them right. Love this & getting into hearing is strategically great despite the brand name 👌😜 I hope this (and all ads) have closed captions / subtitles etc @VCCP
contagious.com/news-and-view…
Contagious retweeted
From the Titanium Lions to the future of creativity, Debbi Vandeven, Global CCO at VML, shares her insights with @contagious on how AI, inclusivity, and genuine creativity shape the industry. Discover her take on what’s next here: bit.ly/47b8ZFM
#WeAreVML #Contagious
Campaign of the Week: Corona hijacked sports brands’ billboard ads to frame its alcohol-free beer as a post-workout refreshment.
hubs.li/Q02MVMyk0
‘You get paid by the hour, not by the quality of the idea, and not by the impact.’
Dan Ariely, one of the foremost experts in behavioural science, spent a week interning at Ogilvy. This is what he made of the ad industry.
hubs.li/Q02MlnYB0