Former CEO GlobalActiontoEndSmoking, VP Tobacco Control, American Cancer Society, Advisor to US Asst. Sec. for Health & Surgeon General. Consultant on THR

Michigan
Joined October 2008
Cliff Douglas retweeted
Mounting legal pressure. An enormous illicit market. Youth vaping sharply down. Is FDA finally waking up to failures in its PMTA process? Tobacco control policy expert Cliff Douglas weighs in. @cdoug @HayppGroup @ChaunceyGardner @alli_vapes @VaporTechAssoc @INNCOorg @GFNicotine regwat.ch/RLssmH
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Cliff Douglas retweeted
Is FDA about to rewrite the rules governing nicotine vapes? Tobacco control policy expert Cliff Douglas examines what’s driving this potential shift. @cdoug @HayppGroup @ChaunceyGardner @alli_vapes @VaporTechAssoc @INNCOorg @GFNicotine @GrimmGreen @LegionVaping regwat.ch/RLssmH
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Cliff Douglas retweeted
Mounting legal pressure. An enormous illicit market. Youth vaping sharply down. Is FDA finally waking up to failures in its PMTA process? Tobacco control policy expert Cliff Douglas weighs in. @cdoug @HayppGroup @ChaunceyGardner @alli_vapes @VaporTechAssoc @INNCOorg @GFNicotine
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Must watch: Dr. Bret Koplow, Director of @FDATobacco, speaking at the Harvard Club during the New Approaches Summit... saying mostly good stuff. youtube.com/watch?v=14rC4cxe…
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addiction = dependence + harm Coffee drinking = dependence-forming; no harm; so not "addictive" Nicotine vaping: SAFER than cigarettes according to @FDA; EFFECTIVE for smoking cessation according to @cochranecollab. Vaping REDUCES harm "Highly addictive" = propaganda tactic, not truth
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Cliff Douglas retweeted
FDA CTP Director Dr. Bret Koplow is giving the keynote address—his fourth in the last month—to kick off FDLI. On the PMTA rule: “We’ve understandably learned a lot since [the 2021 rule became effective].” He says revisions could provide “greater clarity and predictability to applicants,” but process improvements only go so far: CTP currently has just nine scientific review teams, meaning a newly filed PMTA cannot enter substantive scientific review until a team finishes another application.
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"Nicotine" and "tobacco" and "smoking" are three different words with three different meanings. But for decades now, Tobacco Control researcher publications and public messaging has used them as synonyms. @cdoug cliffdoug.substack.com/p/whe…
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Cliff Douglas retweeted
GRANTED. VACATED. REMANDED. Fifth Circuit court delivers blow to FDA’s mass-denial of flavored nicotine vape applications. @ECIGattorney @cdoug @ChaunceyGardner @alli_vapes @VaporTechAssoc @INNCOorg @GFNicotine @vapelawguy @NannyFreeState @GrimmGreen xitter.cf/RegWatchCanada/status/…
MAJOR WIN! Fifth Circuit dismantles FDA’s de facto flavor ban on nicotine vapes. If the ruling sticks, could it save U.S. vaping industry? Find out. @ECIGattorney @cdoug @ChaunceyGardner @alli_vapes @VaporTechAssoc @INNCOorg @GFNicotine @vapelawguy @NannyFreeState @GrimmGreen
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Cliff Douglas retweeted
There is something amiss on Capitol Hill. Senator Richard Blumenthal and Rep. Debbie Wasserman Schultz have introduced the "Preventing Opportunities for Teen E-Cigarette and Tobacco Addiction (PROTECT) Act" to address what they call an "alarming rise in e-cigarette use among youth." It proposes spending $500 million on a CDC initiative "to address this alarming trend" through research, grants, "the development of evidence-based policies," and other activities "to combat the rise in e-cigarette use among youth." The acronym may be impressive, but the premise is false. The latest federal data say exactly the opposite. Youth vaping has fallen dramatically—nearly 70% from 5.38 million users in 2019 to 1.63 million in 2024—and declined further to about 1.44 million in 2025. And some context for that 1.44 million figure matters: "current use" in the federal survey means having used an e-cigarette on at least one day in the past 30 days—not necessarily regular use. While 5.2% of all middle and high school students reported any e-cigarette use in the past 30 days, about 2.1% of all students used e-cigarettes on 20 or more of those 30 days, and only 1.4% used them daily. Youth vaping remains an important public health concern, and continued efforts to prevent youth use are important. But describing a steep, sustained decline as an "alarming rise" or "alarming trend" misrepresents the reality. It also obscures the extraordinary public health progress we have made in reducing youth vaping while youth cigarette smoking has fallen to historically low levels. So why portray a dramatic decline as an alarming rise? Sound public health policy—and the messaging around it—should be driven by accurate public health evidence.
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Note that an 11mg pouch with "Smooth" flavor (i.e. not much of a flavor at all) snuck in there!
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"The parallel here is that objective scientific understanding is being sidelined in ways that will harm people. Policies that treat vaping and pouch use as equivalent to smoking will harm people. Ideology must never supersede scientific and medical truth." Please continue ⬇️
Sharing a quote from Annie Andrews, MD, MS on MedPage Today (medpagetoday.com/opinion/sec…): “We are living in truly unprecedented times. On August 10, President Trump signed an executive order aimed at reshaping the nation's childhood immunization schedule, including directing HHS to pursue separate measles, mumps, and rubella (MMR) vaccines and to administer childhood immunizations at separate appointments whenever possible. The order also directs HHS to conduct further research on vaccines, despite decades of high-quality evidence demonstrating that vaccines are safe and effective. “Let's be clear about what is driving this policy. Throughout the second Trump administration, the president has repeatedly suggested a link between childhood vaccines and autism. The science, however, is unambiguous: decades of research involving millions of children have found no credible association between the MMR vaccine, or childhood vaccines more broadly, and autism. “The disinformation coming from the Trump administration amounts to a dangerous experiment on our children. …” And so, back on my usual subject: tobacco harm reduction. The parallel here is that clear, objective scientific understanding is being sidelined in ways that will harm people. Policies that treat vaping and pouch use as essentially equivalent to smoking, disregarding the irrefutable truth that there is a continuum of risk among different tobacco and nicotine products, will harm people. Indeed, they already are harming people. The bottom line: Ideology must never supersede scientific and medical truth. Every one of us deserves better.
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Cliff Douglas retweeted
Please, please, #FixIt, @elonmusk @x @Support. @Algore09algor has had his X account capriciously suspended for weeks. This denies this community the wisdom and heartfelt emotions of his writing. See attached for a moving paean to his wife, @Bludn_Gore. 🙏 1/2
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This is a well thought out response to the question of what are the main factors driving the public's broadly irrational & intolerant perceptions of nicotine vaping and tobacco harm reduction in general. H/T @camjenglish
Cam, I think the double standard boils down to a few things: * The unscientific demonization of nicotine * Widespread misunderstanding of relative risk * The conspiratorial portrayal of tobacco harm reduction as an industry plot * The exaggerated prioritization of concerns about youth to the exclusion of all else * Extraordinary global funding in support of the perpetuation of the above by an extremely wealthy, aggressive, and ideologically driven media magnate
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Cliff Douglas retweeted
Cam, I think the double standard boils down to a few things: * The unscientific demonization of nicotine * Widespread misunderstanding of relative risk * The conspiratorial portrayal of tobacco harm reduction as an industry plot * The exaggerated prioritization of concerns about youth to the exclusion of all else * Extraordinary global funding in support of the perpetuation of the above by an extremely wealthy, aggressive, and ideologically driven media magnate
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Cliff Douglas retweeted
76% of the global vape market is now illicit, and the U.S. is the largest player. This is not a black-market problem. It's policy failure. @DrMtyndall explains. @cdoug @ChaunceyGardner @alli_vapes @VaporTechAssoc @INNCOorg @GFNicotine @GrimmGreen @LegionVaping xitter.cf/RegWatchCanada/status/…
Major players in the U.S. nicotine industry are busy backslapping regulators while millions of Americans still smoke. @DrMtyndall thinks that's crazy. Watch now. @cdoug @ChaunceyGardner @alli_vapes @VaporTechAssoc @INNCOorg @GFNicotine @GrimmGreen @LegionVaping
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From @MarcGunther's outstanding new Substack piece: open.substack.com/pub/marcgu… By email, @cdoug, a lawyer and lifelong anti-smoking activist who now favors tobacco harm reduction, described the misinformation from health authorities as “a problem of epidemic proportions.” He said:
The Cleveland Clinic is misleading peoplem= about #smoking and #vaping. It's shameful. My new Substack. open.substack.com/pub/marcgu…
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Cliff Douglas retweeted
FDA's slow approval process for e-cigarettes is too restrictive, hindering adult smokers from accessing safer alternatives. Flavors are key to smoker satisfaction and harm reduction. #Vaping #HarmReduction #FDA
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Cleveland Clinic should issue a correction on this article. An omnibus of research, including the National Academy of Medicine, has concluded that e-cigarettes are much safer than regular cigarettes: nationalacademies.org/projec…
Some people claim vaping is safer than smoking tobacco products, and many consumers are buying in. But how do e-cigarettes and cigarettes really stack up when it comes to your health? Find out from our pulmonologist here. cle.clinic/4415Qrf
Readers added context they thought people might want to know
Opinion vs established evidence base: Scientific consensus on relative harm well established: rcp.ac.uk/policy-and-cam… gov.uk/government/pub… nap.edu/resource/24952… EVALI caused by vitamin E acetate in illicit THC cartridges, not nicotine vaping: ncbi.nlm.nih.gov/pmc/articles/P… contemporarypediatrics.com/view/evali-cas… Umbrella review of global evidence (2023) distinguishes vaping risk profile from smoking: pubmed.ncbi.nlm.nih.gov/36939271/
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Cliff Douglas retweeted
FDA's de facto flavor ban on vaping products, is unfortunate. Despite this, flavored nicotine vapor products hold significant potential for public health benefits, as flavors are what most users prefer. #Vaping #PublicHealth
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