Haypp Group is leading the global shift from smoking to reduced risk alternatives. Our vision is to inspire a smoke free future for millions.

Stockholm
Joined May 2020
Our US president explains how Haypp will communicate MRTP information for specific Zyn SKUs to consumers "Our role is narrow: present the manufacturer’s claim exactly as authorized by the FDA" nicotineinsider.com/2026/10/… $HAYPP $PM
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Haypp provides consumers materially lower risk nicotine alternatives, that they freely choose. Bates notes "Instead of exclusion or dismissal, ethical tobacco control ... should proactively seek out consumers’ views..." clivebates.substack.com/p/st… $HAYPP $PM $MO $BATS $BTI $IMB
"Stakeholders without a stake" - my take on the questionable stakeholder legitimacy of tobacco control activists and the arrogance of dismissing consumers' insights. Consumers are the stakeholders with the greatest stake.
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A useful, data based riposte to those in Europe who want to eliminate radically lower risk nicotine products from Clive Bates, a public health expert w/ a focus on nicotine. clivebates.substack.com/p/ki… $HAYPP $PM $BATS $BTI $IMB $JTI $MO
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ZYN Ultra MGOs authorised w/ one 11mg & more 11mg flavors pending. Notable comment: "...review ... was part of the agency’s [NP] pilot program, which aims to increase efficiency and streamline the [NP] review process xitter.cf/FDATobacco/status/2090… xitter.cf/FDATobacco/status/2090… $HAYPP $PM
Replying to @FDATobacco
The review of these products was part of the agency’s nicotine pouch pilot program, which aims to increase efficiency and streamline the review process of nicotine pouches through the PMTA pathway.
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Two additional SKUs of on! in 4mg in Rich Berry and Autumn Spice receive MGO authorization xitter.cf/FDATobacco/status/2090… $HAYPP $MO
Today, FDA authorized the marketing of two additional nicotine pouches made by Helix Innovations LLC, under the “on!” brand name: Rich Berry 4 mg and Autumn Spice 4 mg. fda.gov/tobacco-products/mar…
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FDA issues MRTP for 1st gen ZYN, all flavours included. This is the claim: ‘Using ZYN instead of cigarettes puts you at a lower risk of mouth cancer, heart disease, lung cancer, stroke, emphysema, and chronic bronchitis.’ fda.gov/tobacco-products/ctp… $HAYPP
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