GTM Intelligence Platform known for best-in-class enterprise attribution that helps GTM teams drive smarter investments #B2BMarketing #RevOps #MOps #SalesOps
Houston, TX
Joined April 2015
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CaliberMind retweeted
It's that time of the year...
For the most fascinating awards contest in all of marketing...
(Okay, in my biased opinion)
What's in your stack? The 2025 Stackie Awards are open for entries, and we're donating $100 for each one chiefmartec.com/2025/02/what… #martech
CaliberMind retweeted
So many great insights from the @CDPInstitute's 2024 member survey. One of the sections I found most interesting was analysis of "who was responsible" for martech — individual teams, a centralized martech/marketing ops group, or IT.
Increasingly, IT is — although mostly if you ask IT who is in charge. 😀 The martech/marketing ops team thinks they are. Marketing generally thinks martech/marketing ops is too.
But most interesting (excerpt below): ALL departments have highest satisfaction when martech/marketing ops has lead responsibility.
Full report here:
cdpinstitute.org/resources/c… #martech
CaliberMind retweeted
Hi, #martech friends.
Doing a quick "State of the Stack" survey here at the end of 2024 with the good folks at @MartechIsMktg.
Looking for a quick break? Take a couple of minutes to answer a few questions about your stack:
forms.gle/Lxctcnzn192giAR37
CaliberMind retweeted
Exciting news! Calibermind is a Silver Sponsor for MOps-Apalooza 2024! 📊 Join us for data-driven insights, Nov 4-6 in Anaheim! 🎟️ marketingops.com/mopsapalooz…
#marketingops #MOpza24
CaliberMind retweeted
📈 @calibermind's panel on 1/23 is redefining attribution model measurement: Tailor your evaluation process, measure against benchmarks, and leverage data for success.
📆 marketingops.com/from-diy-to…
#marketingops
CaliberMind retweeted
New week, new content drop 🪂
This week's top 5 is feat. @SproutSocial, @calibermind, @AnimalzCo and our team here at The Juice🧃
Fall Marketing Guides
Content Strategy
Ecommerce Trends
& more coming at you 👏
Start Juicing & follow these brands 🧃
bit.ly/3azTKgc
CaliberMind retweeted
While a bad quarter might typically send your team into a tailspin, how can you turn it into an opportunity? 😎
Camela Thompason of @calibermind details to how shift your mentality and drive business forward for your org: revopscoop.com/post/seizing-…
CaliberMind retweeted
A lot of B2B businesses have standardized metrics based on their demand gen funnel 📊
BUT, account-based funnels can improve how sales and marketing work together 🤝
Start Juicing and download @calibermind short eBook to see how 🧃
bit.ly/3zvXol6
CaliberMind retweeted
✅ Need the most helpful resources for your sales role?
✅ Want custom content delivered straight to your feed?
Save your time and start here with our Top 5 most popular sales resources from @pandadoc, @rfpioinc, @calibermind, @TheJuiceHQ, & @ActCRM🧃
bit.ly/3wQDO0M
CaliberMind retweeted
More learning, less noise.
That's why we are bringing you the Top 5 Marketing resources on The Juice....without the drama 👏
Start Juicing last week's content drops from @wearesculpt, @calibermind, @ActiveCampaign and us here at @TheJuiceHQ 🧃
bit.ly/3azTKgc
CaliberMind retweeted
Check out Funnel Fiascos! What Not To Do (& How To Fix It) on October 25th at 1PM ET with @calibermind and a panel of #RevOps experts.
We have all had funnel-fueled travesties - bring yours to our experts for advice.
Register here! lu.ma/b75lknwn
#b2bmarketing
#Mops
CaliberMind retweeted
***OUT NOW***Episode 138: Marketing and Ops Tips for B2B Teams with Camela Thompson, VP Marketing at @calibermind; hear more via SalesTech Star --> ow.ly/AUhp50KY1vT
#marketing #b2b #B2bsales #podcastseries #revenueoperations #revenueintelligence
CaliberMind retweeted
Happy Tuesday to all of the Modern Day Marketers out there 🎉
🎁 We've got something special for you!
🧃 Juice the Top 5 from last week brought to you by the teams over at...
@AnimalzCo @Demandwell @CustomerCampCo @calibermind & Crimson Park Digital 🧃
bit.ly/3azTKgc
CaliberMind retweeted
Eric Westerkamp, Chief Executive Officer at @calibermind discusses more on the key changes that are impacting data management and B2B marketing-sales practices in this short Q&A: ow.ly/oBHj50KRjqu #salestech #news #sales #B2Bsales #CaliberMind
CaliberMind retweeted
🧃 What are we Juicing today?
This episode from @calibermind feat. @cdelvillar, Founder and Chief Marketing Strategist 👏
Christina shares how marketing can effectively build trust with senior executives 🙏
Let's Juice 🧃
bit.ly/3qSM4ef
CaliberMind retweeted
It’s easy to tell on the surface if your last marketing experiment worked or not...
But can you understand the data past the surface level?
Join @calibermind and gain access to the most trusted brands in attribution🧃
bit.ly/3KW6ITD
CaliberMind retweeted
Thanks for having me @calibermind! Be sure to listen to us chat about why marketing is known as the “arts & crafts department” and how this thinking can be reversed! #marketing #marketingleader #marketingexecutive calibermind.com/podcasts/tru…
CaliberMind retweeted
#HotTake: RevOps won't align your teams. 🤭
Join @CamelaThompson VP of Marketing @calibermind on 9/27 as she breaks down why RevOps won't align your teams (and how you can structure your org to make sure it does) at #HotTakesLive.
Register here - > HotTakesLive.com
CaliberMind retweeted
Don't go chasing waterfalls 🎵
And that includes Demand Gen waterfalls.
@CamelaThompson of @calibermind believes that what’s missing today is the account-centric rhythm that has to take place once the initial contact has engaged 💯
Juice for the deets🧃
bit.ly/3xnXQAY
CaliberMind retweeted
Ayyy show em' how it's done @calibermind, @TheJuiceHQ, and @MarketMuseCo 🎉
The most popular marketing content on our platform last week came from those creative beings 👆
Juice the content and Follow these brands🧃
bit.ly/3azTKgc
