With the Buffer MCP you can slice and dice your social data however you like. Just ask 💬

Curious what’s working across your social channels? We’re hosting a live Buffer Insights walkthrough and Q&A on Monday, October 19 at 12pm ET! 🔗 Register here: buff.ly/NPpzPs8

Which social media metrics should you actually track? It depends on your goal. Here’s how to pick the right ones for reach, community, or growth, and how to read them together to decide what to post next.

Mike (@Mike_Eck) from our marketing team has been using Buffer as a marketer for more than 12 years. These are the analytics features he relies on every month 👇 🔌 Claude connector Mike plans his content in Claude, pulling his Buffer data into the conversation through our MCP (it works with ChatGPT and others too). His starting prompt each month: “Plan a month’s worth of content for my LinkedIn and Threads profiles. Start by pulling my Buffer data from the past year and tell me what’s resonating the most.” Claude then helps him put together a rough plan for the month. 💓 Weekly Pulse Social moves fast, so plans change. The Weekly Pulse shows how many posts he’s shared that week, how follower growth is tracking, and how much engagement he’s getting, which makes it easy to adjust on the fly. 🏷️ Tags Mike tags every launch post when he schedules it, then filters by that tag in Insights to see how those posts performed as a group. All our Substack Notes launch posts are tagged this way, and because each launch has its own tag, he can compare launches against each other. 📊 Reports Results only help if someone sees them. Mike exports reports to share campaign performance with our product and leadership teams, usually as a PNG snapshot since it’s the fastest way to share a win in Slack. CSV, PDF, and Markdown exports are there too. Buffer Insights tracks follower growth, engagement, and impressions across 11 networks, and it’s available on every plan, including free.

Monthly unique users of the Buffer MCP, which lets your AI agent post to social media for you: June: 1,217 July: 6,663 August: 8,967 September: 17,099 Thank you to everyone drafting, scheduling, and checking on posts from inside Claude, ChatGPT, and other AI tools.

Four new features for Instagram: add music, collaborators, schedule trial reels, and schedule multiple photos/videos as a single story.

Mentions from X, Instagram and LinkedIn now come into Buffer's inbox, so you can see who's talking about you in one place and reply, like, or resolve each one as it comes in. Filters for date range and sort order make it easy to catch up on anything you missed.

We launched support for @substack Notes in Buffer last week. The results so far: 📈 Almost 3k posts have been shared to Substack Notes 🌎 Top countries: US 🇺🇸 / UK 🇬🇧/ CA 🇨🇦/ VN 🇻🇳/ JP 🇯🇵 / NL 🇳🇱 📤 Posts are shared using a mix of Buffer's app, API, and MCP

PSA 📣 You can now schedule mixed media posts (images + videos) on @x with Buffer.

Danny Hieber PhD (@lingdiscovery) studies how words spread: repeated in enough places, a term eventually becomes part of the language. He grows his @substack newsletter the same way. Each issue of Linguistic Discovery becomes dozens of posts, scheduled in Buffer over the following weeks. Learn how he does it: buff.ly/y6bMASn