You've seen the big trends. So what's happening in YOUR market? We track and forecast local ad spending in any U.S. market.
Williamsburg, Virginia
Joined April 2009
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Borrell Associates retweeted
🔔 Secure your spot at our upcoming webinar!
Join OAAA’s Steve Nicklin and @borrellassoc’s Corey Elliott on June 12th at 2PM ET for an insights-packed webinar on the latest results from Borrell's 2024 Local Ad Sales Survey.
Register now: bit.ly/4c9k37L
Borrell Associates retweeted
The Borrell-RAB 12th annual digital benchmarking report is out! Radio stations grew digital revenue by 6.8%. We're proud to sponsor this valuable resource. Read the PR: ow.ly/4oSu50QBiuV
#radio #digitaladvertising #benchmarking #digitaladsales @your_RAB @borrellassoc
Borrell Associates retweeted
Are you attending the Borrell Miami conference (@borrellassoc) on March 10-12? Don't miss Townsquare Chief Content Officer Jared Willig's special session on something that our local teams are very passionate about — local content!
📷 Register here: borrellmiami.com/
Borrell Associates retweeted
More than 40% of local advertisers are actively using or looking into using AI, particularly for:
Content creation
Writing copy
Identifying/profiling target audiences
Optimizing creativity
Audience targeting & segmentation
insideradio.com/free/borrell… | @borrellassoc
Borrell Associates retweeted
Great insight about #OTT #CTV #Advertising from @borrellassoc examining at #localadvertising at midyear 2023. More at borrellassociates.com/insigh…
Borrell Associates retweeted
Corey Elliott of @borrellassoc: “The present situation [for advertisers] is things are OK and we’re hoping for better, but man, the last six months has been tough. That’s the new normal.” ow.ly/PTne50OBtb8 @challinor
Borrell Associates retweeted
What does the future of the broadcast industry look like?
Jim Brown is breaking it down for you during his session “The Future of Broadcasting: Scary or Exciting? You Decide”
After, we’ll meet you at 5pm in the Exhibit Hall for the Opening Reception! – at New Orleans, LA
Borrell Associates retweeted
Strike a rich vein of digital opportunities with @goborrell in an upcoming webinar from @Vendasta! Gordon will share insights and strategies for digital sellers to tap into new markets. Let's get you registered below! @borrellassoc vendasta.com/content-library…
Borrell Associates retweeted
Jim Brown, president of @borrellassoc, will examine the local advertising landscape during our 157th Annual Meeting next week in Flowood. Registration deadline is June 9. Visit our website for details.
Borrell Associates retweeted
What causes SMBs to buy from a local media company? Corey from @borrellassoc breaks it down. #LMCspring23
Borrell Associates retweeted
Do you like learning about the media industry? If so, don't miss Corey Elliott's Marketing Minute on the Ten-Minute Trainer Network!
#localmarketing #marketing #sales #borrellassociates #WatchNow #salestrainer #media #learning @borrellassoc
ow.ly/oAnh50NrgVA
Borrell Associates retweeted
“If content is King, distribution is King Kong.”
@borrellassoc #BorrellMiami2023
@RobinBlinder
editorandpublisher.com/stori…
Borrell Associates retweeted
Day 2 of @borrellassoc #BorrellMiami2023 —are we in a recession? The @federalreserve says no. Hearing insights on current inflation.
Borrell Associates retweeted
The Borrell-RAB Digital Benchmarking report, sponsored by Marketron, is here. Findings include digital sales will exceed $2B in 23, the strongest driver for revenue. #radio #localdigitaladvertising @RadioAdvBureau @borrellassoc
Read the press release: rab.com/public/pr/pr_detail.…
Borrell Associates retweeted
As advertisers shift budgets from TV to other video formats, do local media companies have an opportunity to actually grow share? Find out from @davemorgannyc on the @borrellassoc podcast. (Warning: "F" word. No, not that one.) Listen here: hubs.la/Q01zLNNY0
Borrell Associates retweeted
As the year draws to a close, we're looking back at some of our favorite moments and insights from 2022. First up: we were excited to partner with @borrellassoc, to develop the comprehensive (and downloadable) Scaling Digital Agencies report: blog.frequence.com/us-digita…
Borrell Associates retweeted
The annual RAB-Borrell digital benchmarketing survey is live! Submit your responses by January 5th to contribute to this valuable data! #survey #benchmarking #digital #radio @RadioAdvBureau @borrellassoc
multibriefs.com/briefs/rab/d…
Borrell Associates retweeted
Will discuss in 11/17 webinar. @borrellassoc @thecorcor Register register.gotowebinar.com/reg…
Borrell Associates retweeted
💡 Are you a radio executive who’s hustling to put together an impressive 2023 digital sales and marketing plan?
Join our Nov 9 webinar with @GeoLeith & @borrellassoc Corey Elliott to learn how to tackle opportunities for next year.
Register: 1l.ink/KRNPW3J
Borrell Associates retweeted
ICYMI: Report from @borrellassoc Details Impact of Third-Party Data Phase-Out on Local Broadcasting nabpilot.org/new-study-detai…
