@LocalMediaAssoc

Our mission is to ensure a healthy future for local journalism, which is essential to a strong democracy, by reinventing business models for news.

localmedia.org
Joined September 2009
  • Tweets15.9K
  • Following1.8K
  • Followers5K
1.1KMedia
Hear from @ToddHandy how news orgs can think like SaaS companies to grow recurring revenue + retention. localmedia.org/2025/10/lma-b…  #localmedia #journalism

LMA board member Todd Handy urges newsrooms to adopt SaaS mindset

Local media companies must reinvent themselves by adopting the mindset of software-as-a-service (SaaS) businesses, says Todd Handy, founder of Disruptive Impact and a board member for the Local Media...

localmedia.org
1
1
105
Branded content that works = systems + storytelling + measurement. @david_arkin breaks down the step-by-step fulfillment strategy every newsroom should use. brandedcontentproject.com/po…  #BrandedContent #LocalMedia #NewsRevenue

Branded content that works: A step-by-step fulfillment strategy

David Arkin, founder of David Arkin Consulting, shares advice on fulfilling successful client campaigns.

brandedcontentproject.com
75
What does the data say about sustainable local news? @FtStrategies + @GoogleNewsInit + @LocalMediaAssoc analyzed 400+ publishers worldwide. Read the takeaways + sign up for a free sustainability audit: localmedia.org/2025/10/data-…  #LocalNews

Data insights on news sustainability from FT Strategies

Newsrooms can’t serve their communities with trusted local news if they can’t sustain their business. In an environment where audience pathways to news are changing quickly, traditional revenue...

localmedia.org
1
67
Congrats to the Illinois Pitch Day winners from the LMA Lab for Journalism Funding! 🎉 🥇 @Borderless_Mag  🥈 @raceandequity1  🥉 (tie) @IMidwest + @WindyCityTimes  localmedia.org/2025/10/annou…  #LocalNews #JournalismFunding

Announcing 'Pitch Day' winners from the Illinois cohort of the LMA Lab for Journalism Funding

Local news outlets in 2025 understand they must “make the case” for the value of their journalism and earn their community’s support every day through their work. Traditional and new types of revenue...

localmedia.org
1
2
81
🏆 Congrats to our Pitch Day winners from the CA cohort of the LMA Lab for Journalism Funding, supported by @GoogleNewsInit! 1️⃣ @StSpiritNews  2️⃣ @theSCLocal  3️⃣ @MLNow  Full list + judges’ notes 👉 localmedia.org/2025/10/annou…  #LocalNews #JournalismFunding

Announcing “Pitch Day” winners from the California cohort of the LMA Lab for Journalism Funding

Local news outlets in 2025 understand they must “make the case” for the value of their journalism and earn their community’s support every day through their work. Traditional and new types of revenue...

localmedia.org
72
🚨 20x ROI. That’s what @NYAmNews achieved with @TheBloomLab shared tech services. ✅ New site + rebrand ✅ Reader focus groups ✅ Smarter vendor deals ✅ Time back for leadership Full story 👉 localmedia.org/2025/10/how-t…

How the Amsterdam News got 20x ROI from BloomLab’s shared tech service

What happens when a 117-year-old Harlem newspaper meets lightning-fast change? For The Amsterdam News, the answer was to reinvent — and to find the right partner to make that reinvention possible....

localmedia.org
44
AI meets local news 📰🤖 Rust Communications + PubGen.AI built a newsroom CMS that’s: • AI-tuned for journalism • 1.3–3x efficiency gains • Built to support revenue growth Learn more: localmedia.org/2025/10/ai-me…

PubGen.AI | AI-Powered Publishing Platform for Newsrooms

Transform your local newsroom with PubGen's AI-powered platform. 228% subscription growth, WCAG-compliant, all-in-one CMS. Book demo today. | PubGen.AI

pubgen.ai
48
💡 Sales truth bombs from #LMAFest: “Erase ‘just checking in’ from your vocabulary.” – Shannon Kinney “Sales is about one thing and one thing only: action.” – Peter Lamb 🔥 10 habits that will actually grow revenue: brandedcontentproject.com/po…

10 Sales Habits That Will Actually Grow Revenue: Lessons from LMA Fest

"10 Things You Should Be Doing Now to Grow Sales Revenue” talk was a clarion call to local media professionals: sharpen your process, push your team, and sell smarter.

brandedcontentproject.com
37
💡 Fundraising tips from LMA Fest 2025: 1️⃣ Show your newsroom’s impact 2️⃣ Stay organized & proactive 3️⃣ Seek funders aligned with your values Read how @ConectaArizona, @afronews & @MiamiHerald did it: localmedia.org/2025/09/three…  #LocalNews

Three proven strategies to strengthen your newsroom’s fundraising

Fundraising for local journalism is not an easy feat. It takes grit, determination, and an ability to tell your newsroom’s story of impact in your community. Those involved in this work know it’s a...

localmedia.org
36
🏕️ ROUND 3 IS OPEN! 💡 The Branded Content Cash Camp is back — helping media sales teams grow purpose-driven initiatives. 🪴 Apply now: brandedcontentproject.com/po…  Thanks to @knightfdn + partners for making it possible! #CauseMarketing #BrandedContent

Applications open now for the third Cash Camp focused on cause marketing!

Branded Content Cash Camp: Turn Ideas Into Revenue

brandedcontentproject.com
58
📢 Local media webinars! 📊 Segmentation (9/18) 📈 Metrics & revenue (9/18) 🤖 10 AI sales prompts (9/19) 🔍 GEO for SEO (10/14) 📚 Tools publishers need (10/16) 🤝 Credibility strategies (11/6) 💡 Summer camp revenue (11/11) localmedia.org/events/

Events

CONTENTS

localmedia.org
48
Launching today: LatidoBeat 🎉 A new national platform uniting 7 trusted Spanish-language publishers to strengthen Latino journalism across the U.S. 🔗 localmedia.org/2025/09/latid…  #LatidoBeat #LatinoMedia

LatidoBeat launches as national platform to strengthen Latino journalism ecosystem

(September 9, 2025) — Local Media Association (LMA) today announces the launch of LatidoBeat, an exciting national startup built in collaboration with seven of the leading Spanish-language publishe...

localmedia.org
73
Many newsrooms fear AI. @Baltimore_Times embraces it. With just a few staff, they’re using AI, AR & VR to: ✅ Expand reach ✅ Build trust ✅ Make health stories accessible 🎧 Keep It Local podcast feat. Paris Brown: 🔗 localmedia.org/2025/09/why-t…
2
50
👜 Buy a cute tote. Save some journalism. Solving Sacramento is raising funds for community news with $20 tote bags (plus shipping). Proceeds support local reporting in Sacramento. Grab yours: customink.com/fundraising/so… #LocalNews #SupportJournalism
1
58
🚨 Expansion at @WordInBlack! 4 new hires (incl. interim GM) as the org launches data, research & events divisions with support from @knightfdn + @macfound. Meet the new leaders: ⬇️ localmedia.org/2025/08/word-…

Word In Black expands leadership and operations with four strategic hires

Word In Black, a public benefit corporation, is proud to announce the expansion of its leadership and operations team with the addition of three new employees and the appointment of a new interim...

localmedia.org
1
1
79
Newsroom leaders: Want 18 proven strategies to grow revenue, audience & impact? Get them all at #LMAFest2025, Aug. 19–21 in Chicago. From AI workflow hacks to quick-hit revenue plays — it’s built for decision-makers. localmedia.org/2025/08/18-th…  #LocalNews

18 Things You’ll Learn at LMA Fest 2025

LMA Fest 2025, August 19–21 at Chicago’s Gleacher Center, is built to give local media leaders practical tools, fresh strategies and connections that drive results. Whether your focus is revenue...

localmedia.org
1
49
In Detroit, a powerful case is made for saving local journalism. Ep. 294 of @EditorPublisher Reports goes BTS of the July summit, co-hosted by LMA, with insights from @MedillSchool, @grahammediagrp, @Detroit_PBS & more. editorandpublisher.com/stori…

In Detroit, a powerful case is made for saving local journalism - Editor and Publisher

What happens when more than 250 civic leaders, journalists, academics, and funders gather to face the collapse of local news head-on? In Detroit, it sparked an unfiltered conversation about trust,...

editorandpublisher.com
1
2
268
Back-to-school content as a newsroom strategy. In this episode of 'Keep It Local,' learn how to: ✅ Create hyperlocal, useful content ⚡ Use AI to save time 💰 Build revenue with contests & spotlights localmedia.org/2025/08/how-n…  #localnews #journalism

How newsrooms can turn back-to-school season into a year-round growth engine

Summary: In this episode of Keep It Local, Ryan Welton talks with David Arkin, founder of David Arkin Consulting, about how newsrooms can turn the back-to-school season into a high-impact strategy...

localmedia.org
73
🚨 LMA Fest 2025 is almost here! 📍 Aug 19–21 | Chicago Learn how to: ✅ Build sustainable revenue 🤖 Use AI in your newsroom 📊 Apply audience insights 💰 Turn philanthropy into impact 🎯 Grow digital sales 🔗 localmedia.org/2025/07/what-…

What you’ll learn at LMA Fest 2025 in Chicago

Local Media Association will bring together industry leaders from across the country for LMA Fest 2025, an intensive three-day event focused on revenue growth, innovation and sustainability in local...

localmedia.org
65
Philanthropy is crucial for sustaining local journalism — but fundraising can be time-consuming and unfamiliar territory. AI can help. It’s a powerful co-pilot. Great guide from @frankwords & @aapilolli 👉 localmedia.org/2025/07/lever… #LocalNews #Journalism

Leveraging AI for journalism fundraising: A co-pilot for success

In an era where artificial intelligence (AI) is permeating every sector, journalism fundraising is no exception. Far from being a replacement for people, AI serves as a powerful co-pilot or assistant...

localmedia.org
56
Load more