@borrellassoc

You've seen the big trends. So what's happening in YOUR market? We track and forecast local ad spending in any U.S. market.

 Williamsburg, Virginia
borrellassociates.com/
Joined April 2009
  • Tweets4.6K
  • Following1.4K
  • Followers3.1K
583Media
Every #SMB has a dream to get big. This little diner used marketing to get there. Hear their story: borrellassociates.com/podcas… @VirginiaDiner @goborrell
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Some Social Platforms Getting Cut, Some Growing youtu.be/_VbS4tOxyLU?si=DRQS… via @YouTube

Some Social Platforms Getting Cut, Some Growing

Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.

youtube.com
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#SMBs are worried about the economy. But headed into holidays, #adspending plans continue to be surprising. borrellassociates.com/insigh…
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Local #CTV #OTT advertising is about to explode. @locality_stream @goborrell. Interview: borrellassociates.com/podcas…
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#SMBs #LocalAdvertising @RadioInk radioink.com/2026/08/12/borr…

Borrell: Small Business Sentiment Sours, Ad Spend Doesn't - Radio Ink

A new Borrell survey found small business confidence has fallen sharply, but most owners are holding steady on advertising spending.

radioink.com
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Advertisers are Worried, But Look What They're Doing With Ad Budgets... ... youtu.be/p_JCWjyEwjA?si=Cu37… via @YouTube

Advertisers are Worried, But Look What They're Doing With Ad Budget...

Did local businesses learn anything from the crisis marketing they ...

youtube.com
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Will #AI replace ad-sales reps? Check out our #podcast with new research, + interview w/ @IABTechLab CEO @anthonykatsur. Listen: borrellassociates.com/podcas…
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Gut check! Is your marketing data telling the full story? Local businesses are relying more on data to measure ROI, but fragmented tools can still leave big questions unanswered. Corey breaks it down in EP 88: youtu.be/CHWakLgIKdo #Local #Marketing #ROI
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Ever dreamed of something you created going viral? Today we kicked off a summerlong podcdast series exploring old-school ways that still work. Listen here: borrellassociates.com/podcas… First up: THIS CRAZY GUY, @wwwcandyinvento w/ @goborrell
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Cutting a #marketing channel that isn’t working? Smart. But where do those dollars go next? Corey breaks down whether SMBs have an ROI problem — or an investment problem. youtu.be/F03p17WnEWM Media/agency? Reply BOOKENDS for Corey’s super-secret Media & Agency version.
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Join us! @goborrell @townsquaremedia @Newsday @BonnevilleInte1 Register at attendee.gotowebinar.com/reg…
The webinar keys off Borrell's 65-page annual benchmarking report identifying and analyzing new trends on the local media landscape. Important charts from the report will be discussed by CEO Gordon Borrell and EVP Corey Elliott from Borrell Associates. Featured guests are Bill Wilson, CEO of Townsquare Media; Scott Sutherland, EVP of Media Operations Bonneville International; and Jason Neknez, Newsday's Director of Local Retail Advertising. This 60-minute webinar will feature questions from attendees and will address: * What triggered digital's low-growth phase * The new battle for market share, and what it entails * The critical weapon that 60% of local media companies don't have but will need to survive the batttle * Why local SEM advertising stopped growing in 2025 * How the newest disruptor, AI advertising and AI SEO, could change everything * What to do about all of the above

ALT The webinar keys off Borrell's 65-page annual benchmarking report identifying and analyzing new trends on the local media landscape. Important charts from the report will be discussed by CEO Gordon Borrell and EVP Corey Elliott from Borrell Associates. Featured guests are Bill Wilson, CEO of Townsquare Media; Scott Sutherland, EVP of Media Operations Bonneville International; and Jason Neknez, Newsday's Director of Local Retail Advertising. This 60-minute webinar will feature questions from attendees and will address: * What triggered digital's low-growth phase * The new battle for market share, and what it entails * The critical weapon that 60% of local media companies don't have but will need to survive the batttle * Why local SEM advertising stopped growing in 2025 * How the newest disruptor, AI advertising and AI SEO, could change everything * What to do about all of the above

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Excited to have @Newsday @BonnevilleInte1 @townsquaremedia joining us for this free #webinar. Sign up: attendee.gotowebinar.com/reg…
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#digitaladvertising slowdown has arrived. @MediaPost @LaurieSullivan mediapost.com/publications/a…

Performance Marketing Insider: Local Digital Ad Growth Slows As Markets Mature

Year-over-year digital ad growth has fallen to low single digits and is projected to dip below 3% by 2029 - the slowest pace in the past 18 years, according to a report released today by Borrell...

mediapost.com
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Join us April 2 for a unique look at how local markets have changed. Register: attendee.gotowebinar.com/reg…
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Our quarterly Business Barometer shows positive sentiment among local businesses rising. There's even a higher likelihood of advertising spending than we have since 2024. Corey's got the details in this week's episode of #CoreysLocalMarketingMinute. youtu.be/9YR3RuugJig
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First-ever #podcast interiew w/ @Audacy's new CEO. What's the new strategy, and what will the co. look like in 2036? borrellassociates.com/podcas…
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Cool insights on #SMBs that spend very little on marketing. youtube.com/watch?v=rcNM0hwP…
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Low budget market sounds nice, but it does come with it's fair share of challenges. In this video, Corey shares suggestions to help you be more effective and purposeful with your efforts. youtu.be/LZBGYVX3B4A
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Corey Elliott is the best at explaining how #SMBs think. Here are the top 3 things on their minds when it comes to #marketing. youtu.be/8juoFe98cG8?si=5VUN…
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Great insights on what's happened to #emailmarketing youtu.be/8juoFe98cG8?si=5VUN… via @YouTube
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