Automating written reports for marketing agencies so they can do the fun bits of being a marketer instead...
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Joined July 2022
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Rob Van Den Bergh retweeted
My preferred definition of "ARR" is your single-highest grossing minute of the year, times 525,600
Rob Van Den Bergh retweeted
Evolution of ARR:
1. Subscription revenue for the last 12 months
2. Projected subscription revenue for the next 12 months
3. Multiply your best month by 12
4. Multiply your best week by 52
5. Give out huge discounts but still count it as full revenue, do #4 or #5 to arrive at the final ARR, whichever is the highest. Celebrate like you did #1
Read an interesting Reddit thread this week on the evolution of the BI analyst role - it's not getting any easier for them, even with all the BI tools on offer.
Feels like it's time the role evolved from data 'firefighting' to more insight enablement and governance.
A thread ⬇️
4/5 Here’s where AI can actually help. The idea isn’t to replace BI analysts but to automate repetitive tasks so they can focus on real insights. With natural language tools, non-tech teams could answer their own questions, and turn BI from a bottleneck to an enabler.
5/5 The evolution of the BI role should prioritise high-impact work: spotting growth trends, focusing on data quality, and empowering teams to self-serve.
#Data team's impact will exponentially increase as a result of the shift too.
“I can't answer this” is Fluent’s most popular response.
In our early days, we lost a 9-month deal in 15 minutes, after a senior stakeholder got a few wrong answers.
Now, Fluent flags missing info so admins can intervene. Sometimes, “no” is the smartest answer AI can give.
An early iteration of Fluent's AI.
When asked to explain a visualisation for basic exercise data, it began dishing out blunt lifestyle advice like a jaded gym instructor.
Lesson learned. LLMs need guardrails—or they run wild.
3 biggest mistakes/lessons building Fluent:
Undervaluing control: Early models lacked constraints. Now we’re ‘metric-first’ for consistency.
Targeting everyone: Segmenting our audience helped us improve.
Over-engineering: Focus on core functionality > unnecessary features.
2 yrs ago, we posted a demo of a super-flaky Fluent prototype on Reddit—no real plan, just a shot in the dark. The post exploded, and we had 20k+ join our waitlist - I was stunned by the response. I'm yet to go viral on Reddit since then - anyone found any similar hacks?
Philosophical questions to ponder:
- Is SQL popular because it's been around forever or because it's easy/intuitive?
- Many have tried to replace SQL with other constructs and failed, why?
Rob Van Den Bergh retweeted
Excited to see Fluent announce their $7.5m raise today and proud to have backed them at @joinef since the beginning. Great team working on a painful and important problem👇
Proud to today announce the Fluent investment raise of $7.5M to make business data accessible to everyone, not just those that know SQL.
Whether it is a question about a particular client, a new feature launched or the financial performance of a division, with Fluent you can ask data questions directly and get insights instantly.
Thanks to @TechCrunch and @mikebutcher for covering our raise.
Proud to today announce the Fluent investment raise of $7.5M to make business data accessible to everyone, not just those that know SQL.
Whether it is a question about a particular client, a new feature launched or the financial performance of a division, with Fluent you can ask data questions directly and get insights instantly.
Thanks to @TechCrunch and @mikebutcher for covering our raise.
Thanks also to @MartinDGould, @jamietomalin, @tony_j_hunter, @JamieRumbelow, @matthewclifford, @joinef, @Alicebentinck, @wmaiouiru, @zachfirestone, @bokieffer, @SebPWallace, @jh_naylor, @JNeedem, @brod_ie, @itsmarkchaffey, @HZoete, @nmaisto for joining us on this journey!