🎉 Join us in the upcoming special @searchandstuff x #SEOFOMO London Holiday SEO Meetup, with SEO & AI search panels, an SEO open mic, festive food, drinks, karaoke and giveaways on Nov 14 at 6pm in London 👇 Sponsored by @WhitePressINT and @SERanking ! I'm delighted to partner with Yagmur Simsek and team to co-host a special Search ’n Stuff and SEOFOMO together for one very special festive SEO night in London featuring: ⭐️ Two panels about The Present and Future of Search & AI in Marketing in 2027, with the amazing @thetafferboy @ClaraSoteras @dergal @JudithLewis @chrisgreenseo @chimammeje @areej_abuali Anthony Barone @THCapper @danbarker @ItamarBlauer, and more! ⭐️ A very fun SEO Open Mic: quick-fire SEO, AI search, digital marketing tips, no slides, 5 minutes max each with @silvia_smp @nathanless @bngsrc @gfiorelli1 ... you? Open spots for attendees! ⭐️ Holiday networking party: With food, drinks, karaoke, games and giveaways! Don't miss it out: 🗓️ November 24, 2026 from 6pm to 11:3pm 📍 Trapeze Bar | Old Street London, England 🏷️ Buy your ticket for just £16.96 See you in London: eventbrite.co.uk/e/search-n-… PS: Thanks so much to our 🔥 sponsors WhitePress and SE Ranking for your support 💪 it wouldn't be possible without you!

✅ The top SEO & AI Search News Of the Week You can't Miss [#SEOFOMO - Sep 13, 2026] 👇 * ​Google warns of lower quality as it revamps Europe search results to avoid EU fines * ​Google Merchant Center AI Performance Now Shows AI Search Intent, Terms & Attribution * ​Anthropic CEO urges AI companies to slow model development amid fears over misuse * ​Almost 100% Of People Also Ask Results Are Answered By Google AI Overviews * Meta debuts its Muse AI agent. Will consumers trust it? * ​Google Ranking Factors Expert Survey 2026 * ​Two Truths and a Lie About Digital PR * ​"I Tested and Tracked 60 LinkedIn Posts Ranking in Google & AI Overviews. Here's What The Top Performers Have in Common." * More! Including Events, tools, jobs... From specialists like @seo_notebook @bngsrc @justdebbb @CyrusShepard @chrisgreenseo @ClaraSoteras @gfiorelli1 and more. Read it here: seofomo.co/posts/the-top-seo…

🎙️ How to effectively measure AI search visibility and business impact? A new episode of #CrawlingMondays' AI Search Roadmap series is here, going through it with guests specialists @Kevin_Indig @bngsrc Max Woelfle, covering: * Top mistakes when measuring AI search visibility & impact * The principles & criteria for effective AI search measurement * Tools and resources for cost-effective AI search measurement * Much more! Watch it fully here: youtube.com/watch?v=LSWiNMV1… Thanks to @Similarweb for the episode and series sponsorship 🙌

📊 How much of your attribution reporting is observed, and how much is estimated? A useful guide from @bngsrc : she correctly points out that understanding the difference between what was measured and what was estimated can be the difference between making a good decision and confidently making a bad one! Before using attribution to shift budgets: * Separate observed data from modeled estimates. * Compare methodologies and identify where they disagree. * Verify business outcomes against CRM or backend data. * Make measurement limitations clear when providing recommendations. Read : searchenginejournal.com/when…

🚨 The #SEOFOMO State of AI Search Optimization Report – 2026 Edition is here 👇 The results are in! 171 search professionals from 36 countries answered this year’s SEOFOMO State of AI Search Optimization survey between 17 and 27 August, and there’s a lot in here… including how much has shifted since last year’s edition. Some key insights: * 98% of respondents have had a client, manager or decision maker ask about AI search visibility, up from 91% last year. The bigger jump is budget: 69% now have it allocated, versus 38% in 2025. 61% say their investment grew during 2026, and only 1% saw it cut. * 75% have a dedicated AI search optimization strategy for at least some of their sites, up from 51%. 92% are tracking AI visibility and citations, up from 78%. And the share saying nobody owns this work dropped from 11% to 4%, someone’s finally in charge. * The SEO team leads it for 77% of respondents, basically where it was last year at 75%, and most budget still lives inside SEO. Standalone AI search budgets grew from around 5% to 15%, so they exist now, they’re just not the norm. * ChatGPT leads, followed by Google’s AI search surfaces and Gemini. This is multi-platform work already. * 56% report at least some positive business impact, though only 5% call it significant, 28% see none yet, and 5% report a negative impact. The share attributing more than 5% of site revenue to AI search more than doubled, from 8% to 19%. But 46% still put it at 0-5%, and 35% can’t tell what it contributes at all. Read it all, along with commentary from experienced SEOs & AI Search optimizers like @dejanseo @thetafferboy @lilyraynyc @Kevin_Indig @CyrusShepard @jonoalderson @gfiorelli1 @mira_inam @bngsrc @yourfavoriteseo @RayMartinezSEO @davepeiris @dergal @chrisgreenseo @silvia_smp @nathanless @emmajanemint @OritSiMu @NickLeRoy ... and more. Read it all here: hub.seofomo.co/surveys/state… Big thanks to all who took it and to the tools that supported this year’s edition for making the survey and the giveaway possible: @Similarweb @semrush @peec_ai @Waikay_X @AlsoAsked #finchling #glippy @screamingfrog @sitebulb @keywordinsights @SERanking and @demandsphere 🙏 Last but not least: Huge congratulations to @SebAtkinson , who won this year’s giveaway! I’ll contact you in the upcoming days to arrange access to the tools. 🎉😎🙌

🚀 The Latest in SEO & AI Search Updates & Releases from #SEOFOMO - May 24, 2026 👇 * Google didn’t flip the AI Mode switch. It rebuilt the Search doorway. * ​Google Shopping introduces Universal Cart at Google I/O, an AI-powered shopping cart * ​How AI Mode is changing the way people search in the U.S. * ​Google Confirms May 2026 Core Update Is Now Rolling Out * Google Adds Markdown Files To Help Docs, But Not Used For Search * More traffic and engagement insights about the recent ChatGPT changes on May 7th, giving links more prominence * ​Google Expands AI Mode With New Ad Placements For Advertisers * ​The Schema Question, Reframed or Trying To Clarify What It Is For * ​Scaling AI Content Is The #1 Enterprise Priority: How Do You Scale Without Penalty? * ​Your Inbox Might Be the Next AI Search Signal * ​The Problem & The Fix on GEO case studies promising results in 1 week * ​Is AI Killing Publisher Search Traffic? What The Guardian and Telegraph Think And more 🔥 SEO resources, including tools, events, jobs! From SEOs and marketers like @wilreynolds @gfiorelli1 @theshelleywalsh @garrettsussman @Jammer_Volts @thetafferboy @bngsrc and many more. Check it out: seofomo.co/posts/the-latest-…

🚨 The Top SEO + AI Search News To Start The Week Updated [From #SEOFOMO - May 17, 2026] 👇 * ​Google Launched a Guide to Optimizing for Generative AI Features on Google Search: AI Search optimization starts with SEO fundamentals * ​Google Analytics AI Assistant Traffic: Tracks ChatGPT, Gemini & Claude Traffic - A useful GA4 addition to help track your AI traffic * ​Microsoft announces Citations Dashboard in Microsoft Clarity: Google, take note! * Condé Nast CEO: Plan As If Search Traffic Will Be Zero: Subscriptions as the replacement * ​It Works Until It Doesn't: AI Content Strategies That Backfire: Scaling content with AI can look like a win, until Google catches up. * ​Google quietly gave 54 publishers control over their Discover profiles. Here’s what they did with it: The program is still expanding * ​7 Tips for Writing Great Content with ChatGPT or Gemini: Start by creating a training document * ​Ecommerce AI Search Optimization: What Citation and AI Traffic Patterns Across 5 Subverticals Tell Us About Going Beyond PDPs and PLPs * ​Engineering the SEO Ecosystem for the AI Era * ​The Consensus Gap * ​How to reverse-engineer LLM brand visibility and why it matters * More! Including SEO Events, Jobs, Tools.... Featuring SEO insights from @lilyraynyc @gfiorelli1 Aimee Jurenka, @Kevin_Indig @pelogia @chimammeje @bngsrc and more! Check it out: seofomo.co/posts/the-top-seo…

📣 The SEO & AI Search News of the Week from #SEOFOMO [April 5, 2026] 👇 * ​Google: A logging error is preventing Search Console from accurately reporting impressions by @brodieseo * ​Are websites getting “fat”? Page weight, HTML size & Googlebot limits explained [Video] by Martin Splitt, Gary Illyes * ​ChatGPT Enables Location Sharing For More Localized Near Me Results by @rustybrick * ​We Need To Have a Conversation About Garbage AI Content by @chimammeje * ​Branded SEO Guide 2026 – Strategic Edition by @gfiorelli1 * ​Reporting Uncertainty Without Losing Credibility by @bngsrc * ​ChatGPT's update is impacting your website visibility. But GPT-5.4 is not the main story by Jérôme Salomon * ​Top domains cited by AI search: Analysis based on 30M sources by @TomekRudzki * ​How to build FAQs that power AI-driven local search by @yourfavoriteseo * Measuring Search Disruption by @nathanless * And much more! Including search marketing jobs, events, tools... Check it here: seofomo.co/posts/the-seo-ai-… Avoid missing out by subscribing to seofomo(.)co Thanks to today's sponsor: @semrush 🙌