Did you miss this super popular Whiteboard Friday with @CrystalontheWeb?
The good news is that all those diligent SEOs out there working on their structured data are now well positioned to take advantage of NL web, find out more on the Moz Blog mz.cm/3VODlMy
When a potential customer visits your site, they do not always type in simple two-word keywords. They often ask detailed questions reflecting their exact needs.
If your internal search cannot process these complex queries, you risk losing qualified leads. Implementing NL Web allows your site to tap into its full content depth and answer intricate questions with confidence. Learn more about optimizing your website for natural language search on the Moz Blog: mz.cm/3VODlMy
Agents are already filling out your forms, reading your docs, and using your site. Here’s how to make sure your site is ready for them. @CrystalontheWeb
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Are you struggling to get your brand cited in AI search results?
Top-of-funnel pages are key sources for AI search grounding data, but these platforms often summarize content without naming specific brands. In our latest breakdown, we share a practical test: placing product mentions in the first 200 words of your content.
Josh Spilker shares his results in our latest Moz Practical Marketer webinar with @AirOps
Standard site search struggles with long, complex questions. NL Web fixes this by using your site's existing structured data to deliver clear, coherent answers.
Watch the clip to see how site search is evolving 👇 @CrystalontheWeb
You can't afford to be siloed anymore. Teams have to come together to support each other's channels and build on their already strong strategy, together.
Come to MozCon London to learn how to work cross-functionally with your wider team.
mz.cm/3XkP3dR
How many times has your boss asked you: Why are our competitors showing up in AI answers, but we are not?
In our next Practical Marketer Webinar, Eric Hoover and Beth Nunnington from @JourneyFurther will show you how to build a citation playbook to improve your brand’s AI visibility.
You’ll learn:
👀 How to find the exact sources AI cites in your category
🎯 How to find and prioritize citation opportunities your competitors already use
🏗️ How to build a repeatable playbook for earning coverage
🏦 How to measure citation wins and prove ROI to leadership
Register now mz.cm/4xObsBI
Webinar is now available on-demand!
Never run out of content ideas and remove bottlenecks for content delivery with our next Practical Marketer Webinar in partnership with @AirOpsHQ @joshspilker
mz.cm/4ypU0EZ
What is NLWeb, and why should search marketers pay attention to it? 💻
Crystal Carter from @Wix explains...
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"The surface area of search as a marketing activity has gotten a lot larger. Suddenly, how you appear on Reddit, Wikipedia, YouTube, review sites, and local news directly impacts what AI tools tell your customers."
— Tom Capper, Director of Search Product Strategy at Moz, in conversation with @genemarks in this new @Paychex Thrive interview.
Already coming to MozCon? Don't miss out on this chance to upgrade your ticket to the VIP experience 🥂
youtu.be/gUPc3cgMH5k
Behind the scenes at another legendary MozCon, with Kanaar Bell.
Shout out to @iPullRank, @chimammeje, and everyone who spoke at and attended MozCon.
youtube.com/watch?v=NuYq89op…
Our next event is in London!
📅 November 13, 2026
📍 Convene 22 Bishopsgate, 22 Bishopsgate, London, UK, EC2N 4BQ
"My biggest issue with AI slop is that it doesn’t have a POV. Machine content has no Point of View (POV), and POV is what people pay for" — @chimammeje for the Moz Blog.
mz.cm/4AvcUvA
Never run out of content ideas and remove bottlenecks for content delivery with our next Practical Marketer Webinar in partnership with @AirOpsHQ @joshspilker
mz.cm/4ypU0EZ
Need help getting approval for your next SEO conference?
We've got you! Watch this Whiteboard Friday to learn some tips for getting the green light AND get the most out of your next marketing conference.
mz.cm/4tS95vP
🚫 Stop wasting tokens and manually pulling SEO data. The Moz API MCP server lets you turn plain-English prompts into instant SEO dashboards across all our data endpoints.
With the Moz API MCP, you can now access Moz API endpoints directly in your favorite AI tools! 🤖
Connect directly to AI assistants like Claude and ChatGPT using MCP to extract keyword metrics, link gaps, and authority trends with plain English prompts.
Learn more and test it out for yourself!
mz.cm/4AgU8rG @j_bertho
Agents are already browsing your website, filling out your forms, and reading your documentation. But ask most teams what "agent ready" means, and you'll get a shrug 🤷 . It's not one technical fix. It's five practices, split across two categories, and @CrystalontheWeb walks you through exactly what these are, on the Moz Blog mz.cm/4gUF23k
What do machine-generated searches actually look like?
We analyzed 5,333 Google Gemini grounding queries, and the data shows that AI models prioritize long-tail strings and dates to bypass training cut-offs, completely ignoring traditional search volume metrics.
Three facts about grounding queries:
📌 Average length: 6.56 words
📌 33% include specific years
📌 Driven by search operators, not human search volume
Download the full data from the Moz Blog: mz.cm/463mAPL
