@THCapper
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Today!
TOMORROW: Join us at 2 pm ET for @sejournal's live webinar with @THCapper on AI-Organized SERPs & Overviews.
Save your spot: bit.ly/3E6ZEnO 👈
Tom Capper retweeted
Final webinar of the year with three of the best SEOs
@THCapper @amandanat and Dr. Pete Meyers
Commentary style, no holds, no-frills conversation
What's not to love?
moz.com/webinars/seo-hot-top…
Including an analysis of the untypical DA profile of training sets created specifically for LLMs.
New data from @ziffdavis (owners of CNET, IGN, PCMag, Mashable and more) shows that AI companies are using more premium publisher data than they care to admit.
axios.com/2024/11/05/ai-trai… by @sarafischer via @axios
Tom Capper retweeted
We’re going to hear lots of stories about which people, policies and rhetoric are to blame for the Democrats’ defeat.
Some of those stories may even be true!
But an underrated factor is that 2024 was an absolutely horrendous year for incumbents around the world 👇
Tom Capper retweeted
Oh, and @THCapper's excellent research on Brand Authority
Probably the most cited articles on the conference circuit ATM
moz.com/blog/helpful-content…
Tom Capper retweeted
Leaving SFO and the google summit on the redeye with very mixed emotions (a thread)
Tom Capper retweeted
Interesting that this Google article includes a link to the 100 countries they'll be expanding to.
But unless I am missing something, none of those 100 countries include countries in the EU or Middle East!
They're expanding again, but this time to 100+ countries. Whoa -> AI Overviews in Search are coming to more places around the world
"With this latest expansion, AI Overviews will reach more than 1 billion global users every month."
And languages -> "As part of this update, we’re also extending language support across the board. If you’re in any country with AI Overviews, you can now get them in any of the currently supported languages, including English, Hindi, Indonesian, Japanese, Portuguese, and Spanish." blog.google/products/search/…
Tom Capper retweeted
Went to a gig last night, wanted to look up the supporting acts and ohhhhhh Google
Tom Capper retweeted
Google HCU: What Can You Do? — Whiteboard Friday - moz.com/blog/hcu-what-to-do-… from @THCapper
Tom Capper retweeted
🎙 @THCapper, Senior Search Scientist at @Moz, will join us at #Digitalzone24 with his talk "Search Intent & The Marketing Funnel"! Learn how to strengthen your marketing funnel. Register for free 👉 bit.ly/4dZUFma
#digitalmarketing #SEO #searchintent #webinar
Tom Capper retweeted
Did you get a chance to see @THCapper's data-packed talk on search intent and the organic funnel in 2024 @brightonseo?
Get the deck -> getstat.com/bright24
And be sure to catch Tom at the STAT booth on Friday, 10:40am - 11:10am.
Tom Capper retweeted
We’re set up and ready for day one here at @brightonseo — we can’t wait to hear today's speakers including STAT's very own @THCapper!
Tom Capper retweeted
If you're heading to @brightonseo tomorrow, our SEO & Data Manager @Aaron_James_uk is speaking at the GreenSEO event about carbon emissions measurement when auditing - brightonseo.com/activities/g… #BrightonSEO
Tom Capper retweeted
Here's your regular reminder that sometimes your site is fine, and Google just has no idea what's good and what isn't. (No changes in approach, links etc. No content purge yada yada yada. Just Google's March and Aug updates deciding completely different things.)
Tom Capper retweeted
I had a theory from the Google leaks: The HCU is not about content.
It's about brand:links ratio.
I've looked at the last 3 updates, ~2m keywords, and tens of thousands of sites, trying to prove it.
Results are a lot clearer than I expected.
Tom Capper retweeted
Excellent data via @THCapper showing sites hit by Google's Helpful Content system tend to have lower ratios of "Brand Authority" to "Domain Authority"
Over-simplified layman's terms:
When your *brand* is weaker than your overall link profile, you may be at risk to Google's HCU
Tom Capper retweeted
But don't get too excited - a 12% gain in one update isn't worth much when you're 80% down YoY.
This is based on about 500 sites which are very clear HCU losers, btw.
I had a theory from the Google leaks: The HCU is not about content.
It's about brand:links ratio.
I've looked at the last 3 updates, ~2m keywords, and tens of thousands of sites, trying to prove it.
Results are a lot clearer than I expected.
But don't get too excited - a 12% gain in one update isn't worth much when you're 80% down YoY.
This is based on about 500 sites which are very clear HCU losers, btw.
And naturally, I did my best to pick control periods for the brand:links ratio HCU results. Which produced the expected non-replication of HCU behaviour.
Full data: moz.com/blog/helpful-content…
